Written By: Tony Covey
Not Your Average Geek
Geek Golf’s Steve Almo isn’t like most guys in component industry. That’s putting it mildly.
You won’t hear Almo trash talking any of the big golf companies. He’d be the first to tell you that TaylorMade, Callaway, and PING make a really good product. They’re not bamboozling anybody.
Almo isn’t delusional either. He knows (and accepts) that the tremendous majority of golfers want to play product from the big OEMs, and he knows that smaller component companies can’t compete with that.
Steve Almo might be the most pragmatic man in golf.
So rather than play follow the leader, Steve Almo and Geek Golf do their own thing. Almo designs for guys looking for more than just another head….guys outside the mainstream.
Almo designs for the rest of the world…and you know who you are.
From muscle cars (Geek No Brainer) to music (the nearly available Pink “Floyd the Driver” under the Fugazi brand), Steve Almo finds inspiration in places far outside the golf industry.
Every Geek Driver has a theme; a union of an idea, with paint, and an often-unorthodox name.
It all comes together in a kind of harmonious inside joke… and Almo wants his customers to be in on the joke and to have fun tying it all together.
Of course, it doesn’t hurt that Geek products perform. The company’s Long Drive success is well documented.
The Technical Side of Geek
For those who are just as interested in the technical side of Geek Golf, Almo, who learned the art of golf club design from Stan Thompson (inventor of “The Ginty”), does all of his own design work, and instead of relying on open molds from the foundries – as many component companies do, he has custom tooling created for all of his Geek designs.
It adds to the expense, but it’s the price one has to pay to offer a truly unique product.
Once Almo has his prototypes he canon tests them for durability, tests them on a launch monitor, and then puts them in the hands of real golfers to get their feedback.
“Golfers are kind”, says Almo. “Most people will say nice things, so if the response is only lukewarm, I know I need to redo the club.”
Introducing Floyd The Driver
The latest of Almo’s creations is the pink-accented, Fugazi Floyd the Driver. Notice the triangle in the sole graphics? If you’re not already in on the theme, you want to do some quick googling.
The black and pink Floyd reiterates Geek Golf’s willingness to go bold.
The “Floyd” design features a recessed sole plate, which Almo says pushes the CG forward to promote lower launch and spin, while at the same time shifting weight to the perimeter which boosts the MOI of the clubhead.
Pricing, Specs, and Availability
While Floyd will be available through Geek’s network of fitters, heads will be available directly from Geek (available for pre-order now). Retail price for a head is $129, while fully assembled clubs will start at $199.
The 200g, 460cc Floyd the Driver is available in lofts of 7.5°, 9°, 10.5° and 12°. Geek is accepting orders now and expects to start shipping to customers around August 1st.
To order, or for more information, visit GeekGolf.com.
DAVE
10 years ago
If I remember correctly Steve”s drivers were big among the long ballers. The ones that compete in the annual long drive contests.