Has LIV Already Played Its Final Tournament?
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Has LIV Already Played Its Final Tournament?

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Has LIV Already Played Its Final Tournament?

A new report from Front Office Sports—and concerning commentary from LIV CEO Scott O’Neil—is suggesting that the league’s immediate future is far from secure.

We’ve known for a few weeks that LIV appears to be on thin ice given the Saudi Public Investment Fund announcing it will no longer fund the league beyond this year. O’Neil has gone on record saying he is searching for outside investment to keep the circuit functioning into 2027.

Most agree that LIV will look nothing like it has moving forward, if it exists at all.

However, even the rest of this season is now being called into question.

Has LIV already played its last tournament?

LIV completed an event in Spain last week but it now has a six-week break during the summer due to financial complications with the previously scheduled New Orleans tournament that was supposed to happen during that span.

There are four tournaments remaining on the LIV schedule, beginning with LIV United Kingdom on July 23.

Whether that event and the three others get played is unknown.

“There is a growing sentiment among those in and around LIV that the funding from Saudi PIF could dry up even earlier than expected,” multiple sources told FOS.

“Every remaining tournament is on the fence,” said a high-ranking executive at one of LIV’s major-league level partners.

The general feeling around LIV is that the PIF could pull the plug whenever it wants. After initial indications that the PIF would support the league through the rest of its 2026 events, that now seems far less certain.

“I truly don’t think anyone knows,” the source told FOS. “LIV Golf doesn’t know if or when the PIF will shut off the spigot.”

Meanwhile, O’Neil didn’t provide much confidence when asked about whether he could guarantee LIV will play the final four tournaments.

“What I can guarantee is a heck of a return if you come invest in this business,” he said on CNBC.

While O’Neil was complimentary of the PIF and continues to say the league is “full steam ahead” in terms of securing investment, there is a total lack of certainty here.

The fact he couldn’t even guarantee that the final events would be played is hard to stomach. Given this lengthy break ahead of the UK event, it’s entirely possible the PIF uses this break in the action to remove its support from what could be a dying enterprise.

Sean’s take

Your guess is as good as mine here.

My prediction is that LIV does limp its way through the final four events and finds a way to continue on as a shell of itself heading into 2027.

I just highly doubt LIV can gain enough corporate backing to make it a relevant league.

LIV couldn’t become profitable with an infusion of $6 billion. O’Neil initially said it would take another 10 years to reach profitability and that was when the PIF was backing the league indefinitely.

Now LIV is looking for outside investments in the $250-million range and profitability within two years which signals a massive downscaling of purses and operating expenses.

Even if that investment comes, LIV will probably be a husk of itself moving forward.

And if that investment doesn’t come? LIV might not be around at all.

What do you think will happen? Let me know in the comments.

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Sean Fairholm

Sean Fairholm

Sean Fairholm

Sean is a longtime golf journalist and underachieving 10 handicap who enjoys the game in all forms. If he didn't have an official career writing about golf, Sean would spend most of his free time writing about it anyway. When he isn't playing golf, you can find Sean watching his beloved Florida Panthers hockey team, traveling to a national park or listening to music on his record player. He lives in Nashville with his wife, Anja, and dog, Hogan.

Sean Fairholm

Sean Fairholm

Sean Fairholm

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      Hopp Man

      4 weeks ago

      Dumpster fire, I never watched and I never had any interest. The players that left have no integrity, especially the Americans. They knew that the Saudis were involved in 9/11, the Kashoggi murder and more, and yet they still jumped at the blood money. I won’t miss any of them if they don’t come back.

      I hope none of the tournaments are played and they are all left high and dry.

      I think everyone now knows what trash Norman and Mickelson are.

      Reply

      Greg

      4 weeks ago

      LIV is a shameful corrupt mistake that belongs in the dustbin of golf history.

      Reply

      jsper1030

      4 weeks ago

      LIV was never meant to survive, the league and its buying of players was always a tactic for the PIF to buy into and possibly even own the PGAT. That was always the goal, if a deal would have been reached PIF would have folded LIV faster than they already have with only the team format possibly carrying over. Once the PGAT secured other funding partners PIF took the loss and pulled up stakes.

      Reply

      Morgan

      4 weeks ago

      The most interesting thing about LIV is not the on course product. It’s the stuff behind closed doors or the viability of the league that draws interest. They’ve never got past that.

      Nobody with rights on the PGAT is leaving for LIV now. So unless their product is viable, everyone will leave. There is no growth. So how they purport that it’s profitable in two years is beyond me, especially when the CEO previously claimed profitability was further out than that.

      Reply

      MuskieCy

      4 weeks ago

      Listening to “Gravy & the Sleaze” on Tuesday, members of the Indianapolis and Michigan golf courses called i and said that no build-out has started on either course. They are the third and fourth weekends in August.

      Not a good vibe at all.

      Reply

      Patrick Clarke

      3 weeks ago

      Unlike the other sports with big Saudi investment such as soccer and Formula 1, LIV Golf only attracted a lot of negativity with the rest of golf closing ranks against it. In some respects that is a pity as at least LIV put on big events in other parts of the world generally starved of top golf such as the events in Adelaide, Johannesburg and Korea. Indirectly it has got the PGATOUR involved as a joint partner with the Australian Open, plus of course there is bigger prize money on the PGATOUR as a result of LIV so some good came out of it though some will be slow to acknowledge it. The PGATOUR has its own issues with scheduling, top players absenting themselves from signature events and questions over the sustainability of the higher prize funds, with several established sponsors such as Farmers Insurance walking away. A lot of flux still lies ahead.

      Reply

      Mark

      4 weeks ago

      From the beginning it seemed like an unsustainable model. The amount of money thrown around was crazy. I didn’t have an issue with most of the guys leaving. Some guys like Rahm had already made over 100 million so yes whatever they gave him was a lot, but it wasn’t like his kids kids kids werent set up already. But most of the guys who left, who wouldn’t for that kind of guaranteed money. I didn’t like the shotgun starts or the loud music blaring, but hey there were people who loved it. To each their own. It just seemed like there have been only a couple of events that really knocked it out of the water. Australia, and south africa come to mind. The team thing I just never thought would catch on with the vast majority of golf fans. There is no doubt they will find someone to invest. It will look a lot different. The purses will be lower, the huge contracts will go away. It will be interesting to see if anyone else leaves.

      Reply

      Mike

      4 weeks ago

      I never faulted tose players who left for LIV. If someone offered me guaranteed generational wealth to leave my current job for another company, I’m leaving today. If anyone says they wouldn’t, they’re either a liar or a damned liar.

      Having said that, I never understood how LIV was going to survive economically. At some point, I figured the Saudis were going to lose interest & turn off the money spigot. I liked many of the players who jumped but never watched an LIV event. At this point, make the ‘jumpers’ pay a fine (say a % of their signing bonus) & get them back on the PGA tour. Once they’re back competing every week I think their play will improve.

      ‘Alternate’ leagues always have found it hard to survive; usually they either fold (like the USFL) or get blended into the established league (like the ABA & AFL).

      Reply

      Paul G

      4 weeks ago

      Totally agree Mike. But what I hope I would do in that situation would be once I left my current employer for that generational wealth, I would NEVER LOOK BACK. My issue is all these LIV guys want to play PGAT events, majors, Ryder Cups and all the things they had but left behind for money. I do not like the fact that they wanted, DEMANDED, both. Strictly thinking of this as a business, what business would take back an employee that left the company, sued the company, spoke poorly of the company and how much better off they are now, but now the company they left for is going out of business and they want their old job back. HELL NO. No sane CEO would allow that to happen. The PGAT should stick by what they said earlier this year. We have a very short window for a very few select players to come back. Brooks did, that timeline closed and in my opinion, it should not be opened again or your (PGAT) word means nothing going forward.

      Reply

      ArchieBunker

      4 weeks ago

      If it were not for stories like this, nobody will know when it’s gone.

      Reply

      Fake

      4 weeks ago

      Is their CEO making these promises about investment returns with a straight face? It sounds like a car salesman trying to sell an actively burning Ford Pinto.

      Reply

      Mike

      4 weeks ago

      It’s no wonder their games have gone down hill playing only once every 4 to 6 weeks.

      Reply

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