Is LIV Here For The Long Haul?
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Is LIV Here For The Long Haul?

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Is LIV Here For The Long Haul?

Today marks one year since the PGA Tour and Saudi Arabia’s Public Investment Fund entered into a framework agreement that stunned the golf world. 

It was a jarring development that blindsided most of golf’s key stakeholders. The sight of Tour Commissioner Jay Monahan sitting next to PIF Governor Yasir Al-Rumayyan during a TV hit for CNBC felt like a fever dream. 

Immediately, grand conclusions and rash generalizations were being made—and justifiably so, given that a partnership between these bitter rivals seemed inconceivable. 

“The Saudis own professional golf now,” thousands posted on social media. 

The framework agreement, which was erroneously touted as a “merger” during the initial rollout, promised a reunification of the professional game. LIV Golf, which is bankrolled by the PIF, appeared destined to dissolve, as most concluded the game’s best would reunite in one place that already enjoyed infrastructure and corporate sponsorship stability. The original framework agreement said that an “empirical data-driven evaluation” would be conducted to determine LIV’s future and that Monahan “will determine the ongoing plan and strategy.”

Most thought that meant LIV’s days were numbered.

But one year later, the framework agreement looks meaningless.

Meanwhile, LIV continues to push forward with no tangible signs of slowing down.

Other than the halt of a court battle—neither side was interested in the discovery process and the Tour didn’t want to be drowned in legal fees—little has been accomplished. 

Multiple deadlines have been kicked into a nebulous future.

The so-called ceasefire called on June 6, 2023, apparently didn’t include Jon Rahm and Tyrrell Hatton eventually leaving for LIV.

The Tour turned to private equity firm Strategic Sports Group for a $3-billion investment into a new for-profit arm of the Tour, giving players equity and complicating logistics for a Tour-PIF deal.

Jimmy Dunne, a critical catalyst of the framework agreement, resigned from the Tour board due to frustration over the lack of negotiating progress. 

Rory McIlroy—who said in June 2023 that he “still hates LIV” and would retire before joining the league—backed his way off the Tour board before trying to reverse course, ultimately landing on a transaction committee alongside Tiger Woods. He now is in favor of a deal to bring the Tour and LIV together in some way.

And while wheels have been spinning over the past year, negotiations between the Tour and the PIF have, by all accounts, been sporadic and yet to bear fruit. The original framework agreement was a handshake supposedly leading to something official.

As Judge Smails would say: “Well? We’re waiting.”

Common sense screams that professional golf can’t move forward in its current state. TV ratings are mediocre at best. The Tour’s product is watered down. LIV can’t draw any reasonable audience at all. 

It makes sense that the Tour and LIV need a resolution to bring the best golfers together in one place. Whether it’s one global tour, LIV becoming a fall-only series or the two leagues otherwise coexisting as part of a cohesive golf calendar, something should happen.

But common sense has been losing, 9&8, on repeat. It has left professional golf twisting in the wind, uncertain of what the future holds.

This is LIV’s third season of play, although it feels like we’ve been trapped in this timeline for a decade. The circuit just completed the eighth event of a 14-tournament slate—and most of those events have been going up against marquee Tour stops. LIV events usually finish on Sundays around the same time as the Tour’s events finish. Ratings are poor for both, but the Tour is still a clear winner in that department. LIV has exceeded 400,000 viewers just one time and that came when the Tour couldn’t complete play at the AT&T Pebble Beach Pro-Am. There is no meaningful TV contract.

Is LIV additive to professional golf? Not really. What if there was a new baseball league that used 20 percent of MLB’s workforce? We would lament how the MLB is worse off and the other league pales in comparison. There is nothing additive about a fracture that stays fractured.

For some reason (and I think we all know the reason), LIV has ardent support online. I’ve yet to meet an actual person who watches LIV on a regular basis. To be fair, a lot of my golf friends are only watching the majors at this point, anyway.

We’ve now reached a point where LIV—despite not being anywhere remotely close to a functional business—would be justified to play a heavier international schedule, trying to cash in on sponsorships and hospitality revenue from golf-starved parts of the world.

The idea has always been for LIV’s 13 franchises to hold value, although what that value is hasn’t become clear yet. It’s tough to invest in something you don’t know whether it will exist in a few years.

But LIV is acting like it will exist for many years to come. There are team general managers and small sponsorship deals. They’ve continued to make seemingly serious hires for seemingly serious positions. New, bigger office space in New York and London is on the way. The league says it employs more than 200 full-time people around the world.

These are not moves an organization makes if it feels like the end is near. LIV is operating like it will continue to be a standalone league for many years.

“LIV Golf is here to stay,” said Lawrence Burian, LIV Golf’s chief operating officer. “The addition of Jon (Rahm) reemphasizes that our league is not slowing down. We are continuing to invest and build aggressively for LIV’s long-term and exciting future.’’

Where exactly is this heading? LIV marches on but so few people care. The product is inherently bland, whether you are conflicted by the money source or not. Golf fans continue to lose.

If LIV was meant to be a Trojan horse so the Saudis could rub elbows with corporate American giants who invest in the Tour, why hasn’t that happened?

Most of LIV’s current crop of players are on three-year contracts that expire shortly. Will there be an overhaul of the league roster? If Tour players haven’t been enticed by the money to this point, why would they leave now?

So much remains unanswered. One question I keep coming back to is how many years of unsuccessful business will it take before the Saudis give up on LIV? At some point, even they have to make money to continue.

Is LIV meant to be on its own in the future or was it one of Phil Mickelson’s “chess moves” to reach some happy pro golf future?

We don’t know. Nobody knows.

For now, LIV is acting like it’s here to stay.

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Sean Fairholm

Sean Fairholm

Sean Fairholm

Sean is a longtime golf journalist and underachieving 8 handicap who enjoys the game in all forms. If he didn't have an official career writing about golf, Sean would spend most of his free time writing about it anyway. When he isn't playing golf, you can find Sean watching his beloved Florida Panthers hockey team, traveling to a national park or listening to music on his record player. He lives in Nashville with his wife and dog (of course the dog's name is Hogan).

Sean Fairholm

Sean Fairholm

Sean Fairholm

Sean Fairholm

Sean Fairholm

Sean Fairholm

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Sean Fairholm





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      Athol Hill

      5 days ago

      The popularity of Liv is driven by the global nature of their events. Like it a not, the PGA has become a North American tour and with the PGA getting higher ranking points than other tours, the rest of the world has been progressively starved of good golfers as the majority of golfers move to the PGA for ranking points.

      The close relationship between OWGR and the PGA certainly hasn’t helped with a perceived bias on points. Even top players like Rory have pointed out the points discrepancies with DP events that have stronger fields and less points.

      My view is that unless the PGA extends more globally, LIV will continue to gain support. I don’t see that happening so I don’t see LIV disappearing either.

      Reply

      PHDrunkards

      5 days ago

      The PGA Tour tried expansion, into places like China but then anti-China stance came along and squashed that like a bug, coupled with the CCP government saying that golf is a luxury for the rich echelons and they didn’t like that so they squashed it themselves anyway.
      If you included China, ⅓ of the entire population of humans on Earth reside in East half of Asia, from India to Japan and encompassing places like Indonesia and the Philippines.
      If you were in PIF’s shoes, you would OF COURSE target that, wouldn’t you???? You’d be DUMB to alienate those people.
      And so far, the PGA Tour have done that!

      Reply

      Birdieputt13

      5 days ago

      While LIV Golf hasn’t broken any records for television viewership in the U.S., the PGA Tour broadcast audiences are slowly decreasing as well. Nielsen ratings will indicate that overall television audiences for Tour events are going down and even the majors are suffering TV audience losses.
      What some folks might not realize is the the Saudi Public Trust has an enormous amount of capital to invest into LIV. Also, team sports are quite popular in other parts of the world and perhaps this “team concept” will catch on. That’s more likely in Europe and Asia before it becomes big in the U.S.
      The bottom line is that the backers of the LIV Tour have the financial backing to ensure that it isn’t going anywhere anytime soon.

      Reply

      Dave Sanguinetti

      6 days ago

      I am hearing- BLAH, SLAAAP. BLAB> BOOM!!!! AND I want to hear………………………………………. Thanks

      Reply

      PHDrunkards

      6 days ago

      Team USA beat Pakistan in Texas in the T20 Cricket!!! 🏏
      Go support your immigrant expat imported team of ragtag players now, go on!!! They’re still representing your country, don’t let them down, go give them vocal support!!!
      LOL

      Reply

      I do golf

      6 days ago

      I think LIV will be viable for the people screaming mash potatoes during the back swing while watching the tourney on their iPhones.

      Reply

      Bob Meadows

      7 days ago

      Liv is nothing more than an exhibition. If you look at the players that went to Liv there are maybe 5 guys that would be in the top 20 on the PGA. I think Liv will last a few more years and then fade away.

      Reply

      Nigel Goodall

      7 days ago

      Couldn’t agree more with this, Australia could easily take 2LIV tour events and New Zealand 1 and they would all be sold out and a real blast like they are showing in Adelaide, which this year had the added attraction of the play off in the team event.
      USPGA as it says is all about golf in the US and is not an international tour and rightly so.
      The agreement with the European tour of 10 top players getting USPGA access the next year seems to be an attempt to strengthen the tour but is likely to impact lower ranked US players over the long run, while the concept of several tournaments only for the top ranked players seems to be a way of keeping the top players happy and away from LIV, at the expense of the lower ranked pros.
      A lot of this seems to be a dramatic over reaction to losing the odd top player to the LIV.
      Should be fascinating to see how it works out.

      Reply

      The Duck

      7 days ago

      I’m a convert to LIV.
      I went to the Adelaide event this year, unbelievable atmosphere, most players were talking to us on the fairways, near the greens. Crowd interaction was great.
      Their motto of Golf but louder is certainly true.
      Yes, some of the players are still above talking to the crowd, but majority did.
      It has to be making a huge loss due to the sign-on bonuses and prize-money, but if it gets the PGA board / players talking, its a great thing.
      Nothing worse to watching golf live (Have done it a few times the past two years – Adam Scott, Geoff Ogilvie, Cam Smith, Lucas Herbert, Mark Leishman, Min-Woo & Min Jee Lee etc etc) where there is no interaction with the crowd. The Aust Open & Sponsors events the past few years, the players have spoken to the crowd etc. Is great for the sport.
      Sadly, watch the Majors, no interaction at all. If LIV can change that aspect, its a win for me.

      Reply

      Vito

      7 days ago

      All kinds of interesting comments. Here is my take. I could care less about professional golf. I stopped watching millionaire golf years ago. I love golf and try to play 2-3 times a week almost all year(won’t play when the temp drops below 40F). If professional golf vanished next week I wouldn’t care and frankly all the companies that sponsor it might lower their prices a bit or do more for the charities they support.

      Reply

      Hopp Man

      7 days ago

      Is LIV really in it for the long haul? When one of the teams is naming John Catlin as their replacement for an injured player, seems to me they are scraping the bottom of the talent pool. Catlin is probably a nice guy, but he puts the journey in journeyman. Why would they not choose say Anthony Kim? Is that because Kim is such a bottom of the barrel talent that no liv team wants him?

      I hope the bonesaw league folds and the members either retire or try to come running back with their tails between their legs, then things will get interesting.

      Reply

      PHDrunkards

      7 days ago

      AK is already currently playing as an expansion single player with a contract to do so for the year, with an option for the other teams’ captains to pick him as a member next year if they so choose him to play.
      The League itself has 2 or 3 substitute players who travel to the event, regardless of whether they end up playing or not, they get a stipend to go to the event just to hang out if their schedule allows them to do so, if they are not already competing in another event on the Tour where they have a current card. Catlin plays on the Asian and International Series Tours where he has won a couple times already this season, so he comes over as a sub whenever he is available. If he is there, he has the privilege to play practice rounds with the gang and hang out all week practicing at the range and being ready in case any team members fall ill or gets injured.

      Reply

      TIm King

      1 week ago

      LIV is learning that money can’t buy you happiness or respect. In that way it’s just like the Indy Racing League that ruined open-wheel racing in North America. Nobody really loved it, everyone used it to their own ends and when the money ran out it was gone in an instant. LIV will exist only as long as the Saudis want to keep losing tons of money on it. When they get bored or tired of losing money, LIV will vanish.

      Reply

      Larry

      1 week ago

      Completely in agrément …!

      Reply

      Ken Shaw

      1 week ago

      The solution has always seemed pretty straightforward to me. Let guys play both tours. In exchange for allowing LIV guys to rejoin the PGAT, limit LIV to 8 events per year, but allow anyone to play those events. If you could get the top 54 guys in the world playing, I really think the LIV format could be very entertaining. Imagine how interesting some of the teams could be if the players could choose their own teams and play with buddies. Who wouldn’t want to watch teams like Spieth, Thomas, Fowler, and Cauley playing against teams like Scheffler, Burns, Clark, and Zalatoris, or perhaps DeChambeau, Koepka, Johnson, and Mickelson. Many critics of LIV say that no one is interested in team golf, but I don’t think that is true. The NCAA tournament draws decent ratings. I agree no one wants to see it all of the time, but 8 or so events per year with the best players in the world getting to play on teams of their choosing would be really fun to watch.

      Reply

      Larry

      1 week ago

      Golf is a player against the Golf Corse and if I want to watch a team play I will watch a Hockey game…!

      Reply

      Tom Sampson

      7 days ago

      And the Presidents Cup, the Ryder Cup, the Solheim Cup, are what, not golf? Folks seem to like those and they are team events. Live and let live. Let the market place decide.

      Kevin S.

      3 days ago

      I guess High Schools and NCAA should abandon their golf programs because Larry says it’s not a team game.

      Gp

      1 week ago

      Won’t watch liv due to using a bone saw to cut up an American journalist and won’t watch any events liv golfers participate in and I’m not sure why these shameless defectors aren’t asked hard questions by journalists at these events instead of the softball love fest questions. Money can’t buy everyone. If in fact pif and pga partner then I won’t watch golf ever again.

      Reply

      Darby

      1 week ago

      I couldn’t agree more

      Reply

      PHDrunkards

      7 days ago

      Nobody cares what you do.
      Enjoy your female basketball then LMAO
      Literally the dumbest and useless sport is basketball

      Reply

      Roger Edgerton

      1 week ago

      LIV might be a good silly season event, but it’s not real golf. It’s certainly nothing I would ever watch much less attend. Can’t blame the golfers that have gone. Too too hard to turn down that kind of money near the end of your career. But please don’t try to have your cake and eat it too. Stay where you’ve decided to earn your living and leave the real golf in the PGA and amateur events where it’s always been.

      Reply

      PHDrunkards

      7 days ago

      The entire American university college golf system is built on the same team platform were pretty much all of the PGA Tour players come through. They play as individuals and collect points for their wins LMAO otherwise they do matchplay events LMAO
      They’ve even started calling it the PGA Tour University as a qualifying circuit to help those players get through the initial stages of getting used to competing at similar events LMAO

      Reply

      Sgwade56

      7 days ago

      You miss one point! American college players MUST earn their positions as every PGA Tour player does. There are no closed shop, invitation only slots! You shoot your self in the foot by correctly noting by recognizing that NCAA players MUST QUALIFY!🤦‍♂️

      PHDrunkards

      6 days ago

      You don’t get it!
      The US players are bred on the TEAM game!!! If not, why do golfers need to college at all, they can just play their individual game all through high school and skip college and just turn Pro whenever they feel like they can do it!
      But the US system is geared to make kids go to college, because it is then easier for them to line up sponsors due to the exposure they get from being at colleges that are competing at the higher levels. The whole system is rigged to pigeonhole kids to do it this way, there is an obsession with having people go to college in the US, as opposed to allowing ordinary people just make a decision to “join the work force” after the age of 16, like it is, for example, in the UK.
      If kids are good enough to qualify and compete at any time, why wouldn’t you do so?
      They gave Caleb Surrat at the age of 19 to skip college and join LIV, make a few million dollars right away – not an unusual thing in Europe, kids do that with football (soccer) every year. But that seems to be real problem in the US, where you are not considered normal unless you waste 4 years in college getting old

      Bill

      1 week ago

      LIV is playing the “long game” and is willing to keep losing money to maintain relevance in the sport. Like their investment in F1 racing, there are benefits outside a financial balance sheet. I watch DP, LIV, PGAT, LPGA, KF, and CT venues and find all of them pretty entertaining. I happen to like the team aspect of LIV as it adds another dimension, a game within the game, element to the event. It is my opinion that until Jay and Greg are gone no mutually beneficial path forward will happen and both tours will continue to languish.

      Reply

      SRL

      7 days ago

      PGA screwed over global golf in favour of US-centric events. LIV can win if it replicates the success of Adelaide. Australian golf has been starved of major events because the economy can’t afford the sponsorship. If the Saudi group is happy for its money to be poured in to countries like Australasia, SE Asia, Europe, South America, India, China etc (noting those latter two countries have populations and potential wealth that ultimately dwarf the USA), the two tours will co-exist and players will go where they can earn the most money. As for Australia, we’ll take two or three LIV events over our summer and get the crowds along.

      Reply

      Bob Greenop

      1 week ago

      I am 75 yrs old and every April from the age of 10 I would get Masters fever ! The snow was melting and Sundays meant golf day with Dad and maybe the local range on Sat. I play 4-5 times a week now and retired to Mexico ! Living the dream, not Ariz. or FL. but more affordable. Sick and tired of all the whores who went to LIV. Now they want to change the rules of the Longest Day because some of them like The Cheat and Dumbchambeua didn’t qualify ? What happened to the tradition?

      Reply

      Frank

      1 week ago

      You are soooo very right, Sir! These Liv guys do anything for money – how sad- they could have send a signal against whitewashing by saying “NO” to LIV- but they all are willing to bend over while most of them whee already very rich people. No role models, just losers!

      Reply

      Murray Krambeer

      1 week ago

      No product, no feeder system, no future.

      Reply

      Andrew

      6 days ago

      The PGA Tour and DP Tour are feeder systems to LIV.

      The PGA Tour starting it’s wrap around and forcing golfers to play all year too players away from international events, starving other countries. LIV fills that gap for those countries, it will continue to grow and be accepted.

      Reply

      PHDrunkards

      1 week ago

      LIV is the shiznit that the PGA Tour is not, like the MLS is shit compared to the major European Football leagues in the same way, which is what the Yanks are afraid of.
      And that’s a good thing.
      Golf is not a Yank sport, it doesn’t belong to the Yanks (thought they think it does as it tried to sell its product or whatever they like to say as some legitimate rhetorical thing, but if it’s a product, well, then it can lose sales and something is allowed to take its place).
      LIV’s focus to make it a global sport is what golf has needed and players around the world in many countries had been waiting for this, and this view to the future of the growth of the game around the world came at a good time and was bound to happen, if it wasn’t LIV, then the Euro Tour with its almost-globe trotting tour would probably have been in PIF’s sight to purchase anyway.
      We are all glad for it.
      Your anecdotal bullcrap viewership and friends who don’t watch mean nothing, you can’t disguise your hate, prejudice, racism and bigotry that way, your reputation and legacy are on full display here and in previous articles, Sean, so somebody ought to smack you upside the head and actually tell you it’s ok to change your mind and be nice, kind, and cool with the people of the world, otherwise your whole family will also be slapped with your tarnished attitude by decent human beings who won’t stand for that, who will continue to watch LIV and support it, around the world.
      Wakey wakey

      Reply

      Dtrain

      1 week ago

      You must be drunk.

      Reply

      Dtrain

      1 week ago

      LIV will exist as long as the Saudis want to subsidize it. Long term they would be smart to create alliances not enemies. Firing Greg Norman’s petty ass would be a good first step.

      Reply

      PHDrunkards

      7 days ago

      When the MLS started people thought it would never work in the US.
      When the Women’s Soccer League collapsed in the US people thought that would be the death knell for all soccer in the US.
      But look at what’s happened. People threw money in, and MLS thrived (though for the most part the best players in the US still play their trade in Europe), at least the women’s league came back and are also doing well.

      It’s just MONEY!!!!!! And you love money in the US, do you not? LMAO
      Statiscally, there’s still less than 30 million people in the US who play or participate in golf in any shape or form compared to other sports like baseball or basketball or even helmetball where it’s double, triple, quadruple that – but can you imagine how much money is invested in the stupid game of helmetball down to the grassroots level starting with little kindergarteners all geared up in helmets and pads??? How much money that costs?

      Nev Crackers

      7 days ago

      100% correct.

      Reply

      Frank

      1 week ago

      Golf will easily and happily survive without LIV. Nobody needs a tour of greedy , spineless self-centered, egotistical maniacs who give a s..t about human values, equal rights, human rights and democracy. I do not care anymore about any of the players on LIV-tour. I hope they stay away forever. I will not watch any of these players. Sponsors take note: should maybe on day TV will show any of these guys I will change channel. They are not worth the money you invest. There is no need for tours to merge. Rory’s turnaround has not been a surprise. He was always just bla bla bla, and is only weak, like the others.

      Reply

      Larry

      1 week ago

      LIV is UNWATCHABLE. It’s an awful product. If that is the future of golf, the game is even in bigger trouble.

      Reply

      PHDrunkards

      7 days ago

      Then you must hate college golf and where most of the PGA Tour players graduated from and how they played team golf LMAO

      Reply

      Dunc

      6 days ago

      So LIV is just professional golf based on college golf. If college golf format is what you say people want, then why isn’t the ratings through the roof for college golf?

      PHDrunkards

      6 days ago

      Because they are not professionals, obviously, duh.
      And don’t give us the BS examples of basketball’s March Madness or Helmetball on Saturdays.
      Just because it’s on TV, there’s sponsor moneys behind all that, and then there’s GAMBLING. If neither of those moneys made any money for th colleges or the TV networks, say, if they decided to NEVER show college sports on TV at all – then nobody would be watching. How much college golf is there on TV? Do you know what it takes to broadcast? All the cameras and crew and TV towers and cranes and all that, to do that every weekend for college golf???
      If you want that, then you should ask LIV to pitch in money through PIF for college golf to be broadcast more on its own sub channel, like YouTube or whatever other streaming TV system. That would be the only way for you to get to watch college golf every weekend like you would watch other college sports on the weekend or any other time.
      Do the maths. Or may be you can’t cos you’re too thick

      Robert ross

      1 week ago

      LIV is extremely entertaining , and the are playing for large prize pools you comments tha don’t watch or ‘understand, the scoring are lost. And understand the saudis less than they do golf if they think they’re gonna bag the league

      Reply

      Eric

      1 week ago

      I don’t think anyone has a clue what you said here bud.

      Reply

      The short take. It is losing money big time. You can’t pay golfers 100’s of millions and ever expect to make money. Golf is not that big on TV. Even the TOUR. Most of the LIV events are in time zones which put them on US TV in the middle of the night. They will never get huge viewership. Then for me personally. 9/11. If I could find a gas station that stated that their gas was Saudi-free I would buy there.

      Reply

      PHDrunkards

      7 days ago

      The United States of America is in $35 TRILLION DEBT.
      THAT’s what you call LOSING MONEY.
      Who do you think the US owes money to? How will it ever pay it back?
      You should be glad that PIF came along to help make sure the PGA Tour doesn’t lose money and have its budgets taken away from them by sponsors who are all in cahoots with the government in hiding it all LMAO

      Reply

      MMTwain

      1 week ago

      LIV is a scourge. You are correct. It is not growing the game but fracturing it. I’m a heavy golf TV viewer and I’ve watched, maybe two minutes of LIV. Phil Michelson’s legacy should be that he’s the main source of the fracture of the PGA.
      I’m ticked at the PGA because they are still holding on to the “Where’s the next Tiger?” model of business. Spoiler alert, there isn’t one. They should be promoting the fact that nearly every week the competition is intense and that there are lots of PGA tours playing the game at its highest level. The NHL promotes itself by showing several of their big name players and using the tag line “it’s the new golden age of hockey.” They are not married to putting everything on one player. Tiger was a phenomenon. We are all lucky to have been on planet earth at the time of his greatness. However, it allowed the custodians of the game to become wealthy and lazy.
      I also hate no-cut events because while it accomodates elite players, it hurts the integrity of the sport. A professional golf league where no one slams their trunk on Friday is an exhibition. It also jacks the price for tournaments that used to be fun to go to. Would I pay $100 to walk the grounds at the Travellers? I don’t think so. I love attending that event but I’m skipping it this year on principal. The no-cut nonsense was a surrender to LIV.
      So when the powers that be wonder why interest is down, they need to really open their eyes.

      Reply

      Dave Hamilton

      1 week ago

      I enjoy watching LIV and the format makes sense. Everyone plays at the same time, so no advantage for morning or afternoon tee times. Team golf, these guys have played on teams since high school…so it works.
      Entertaining in person as well.

      Reply

      Jeffrey Angellotti

      1 week ago

      I as a long time golf fan dont care for the premise of liv. It was a matter of principle for me. What the Saudi government has done . Not what the American dream was built upon. An the greed of the liv jumpers is disgusting to me. Especially my former hero Philip . I will watch the majors an some regular golf. I find it refreshing to watch guys I never heard of fight it out to win. It’s about your legacy an greed with them they choose $. Sad we will probably never see some guys as Ryder cup captains . It’s also about the pledge of allegiance an that is USA.

      Reply

      Andrew Graham

      1 week ago

      I’m with you, I don’t care for the premise, I don’t want my golf louder, I want it golfier, as in show me more golf shots. I have to disagree about the money though. These guys are professionals and you can’t really blame them for jumping at the chance to make a ton of money for just showing up. My issue is, I don’t want to hear guys who make more money in a year than most will make in a life time whine about having to feed their family or provide generational wealth. Unless they are complete idiots none of those guys need ever worry about having a roof over their heads or food on the table.

      Reply

      Lance Matteo

      1 week ago

      LIV golf will probably go away as the PGA will work out a better platform for its members going forward. On the other subject of golf being not as popular as several years ago I have to question if the game is losing a bit of traction, then why does the cost of golf keep rising? I live in the Myrtle Beach/Surfside Beach area and our golf fees have gone up at least 15-20 percent just in the last year or so. We as local players are sometimes having difficulty finding tee times even with having the best golf membership cards you can buy in South Carolina. Just my thoughts on the state of the game? Thank you.

      Reply

      Biff

      1 week ago

      Sean- with all due respect to have golf centric writers offering opinions on global financial affairs is a non-starter.
      The beaten-to-death narrative from the simplistic American golf writer view that LIV isn’t a profitable business after two years is very naive.
      First off, PIF ‘s goal is a long term one to diversify their national economy not a quick buck turnaround. Even given the short term view many legit and viable businesses go years in the red before turning profitable. The WNBA has never made a profit in 20 years but I guess that’s okay for some reason.

      Reply

      Hopp Man

      7 days ago

      If they are trying to diversify their national economy, why not spend the money on their OWN country? It is the PUBLIC investment fund but they aren’t doing anything to make their own country better, just trying to buy PR, that is all they are doing.

      Reply

      Dave

      1 week ago

      This article reads like it was written by someone who has never been to a LIV tournament. The PGA is boring compared to LIV. I’ve attended PGA tournaments in the past that happened to be playing near my home and generally ended up leaving early and be disappointed in the experience. I attended my first live tournament in Chicago a couple of years ago when my travel happened to coincide with the tournament, what a difference. It was fun and engaging! Since that time, my wife and I have planned several trips around other LIV tournaments that were held in locations we wanted to visit. They are always fun and worth my time. I still watch PGA tournaments on TV occasionally, mostly majors but I don’t really follow any of the players.

      Reply

      Ross

      1 week ago

      I haven’t been to a LIV tournament, but have watched it on TV several times. Still haven’t quite figured out the entire scoring system. But it seems like it is oriented towards enhancing “entertainment” and is consistent with trend of sports betting going mainstream. The LIV players themselves seem to be having a good time.

      Reply

      tdbach

      1 week ago

      LIV events might be more “fun” live, as golf is really incidental to the carnival. But watching it on television? I’m sorry, it is unwatchable.

      Doofus Sr.

      6 days ago

      A lot of words. Crafted to sound/ feel like a logical “voice of reason.” But very few numbers–reference to numbers such as “the ratings” is no in itself analysis. TV is not what it used to be. People under 40 hardly watch anything live. The PGA doesn’t see it that way, and you seem stuck in the same rut. LIV sees that the future is already here and different. Are they cashing in on the metrics you are ostensibly seeing? Perhaps no, but then you have created a wall of words and presented no quantitative analysis. Have they rightly identified that the way golf is watched and consumed has changed? I’d argue LIV has done that, and the re-birth of Bryson as a likable guy is attributable to a different approach as much as to any lifestyle changes he has made. You’ve solicited opinions, so here’s mine. Now what are you doing to push the conversation forward–based on fact–which is supposed to be the currency of “the media.”

      Reply

      Mike

      1 week ago

      I’m interested to see what happens when these contracts expire. Do the guys reup with crazy money again? I find it hard to believe the Saudis give Mickelson, Poulter, Sergio, Westwood etc crazy money again after they seemingly haven’t done anything. (I don’t watch LIV so I don’t know if they’ve done well there or not). But, the Saudis won’t keep burning money on those guys, they’ll have to up the money to draw other PGA stars and now they all have money coming from equity in the PGA tour. Maybe the PGA Tour is trying to wait this out? Regardless, 2 tours is worse off for golf fans. I’d like to see everything brought back together in some kind of global tour, even is the American players don’t want to travel abroad as often. It would be better for the product in increase worldwide viewers and generate more money.

      Reply

      Mark Liquorman

      1 week ago

      I don’t like LIV. The premise may be OK, but once you’ve given these guys all that Saudi money, then it has all the suspense of my Monday league. BTW, I don’t watch any LIV events. And I’m guessing I’m not the only one, so I hope advertisers are paying attention.

      Reply

      Steve, pithy and insufferable

      1 week ago

      What Is this LIV you speak of? I’ve seen a lot of Ms. Johnson, Ms. Koepka, and some other trolip. Dancing around and millionaire parties don’t do anything for me or golf. Nice cash grab for the participants though.

      Reply

      Mac

      1 week ago

      LIV is around until it leverages what the Saudis want from the PGA. LIV itself does not appear to be a profitable brand. The Saudis however are not running our of money anytime soon.

      Reply

      BH

      1 week ago

      LIV can be killed by the Saudi’s just as easily as it was brought to life. They don’t need to have a reason. They can also continue to shore LIV up indefinitely as long as those oil and gas wells keep pumping. Personally, I would rather watch a bunch of regular dudes hacking around on Youtube than LIV.

      Reply

      Frank

      1 week ago

      Agree 100%- when Dumbchambeau shows up i change channels.

      Reply

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