Kirkland Irons 2023 USGA Preview
Irons

Kirkland Irons 2023 USGA Preview

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Kirkland Irons 2023 USGA Preview
  • Kirkland Signature 4 irons have appeared on the USGA conforming list.
  • The iron is manufactured for Costco by Indi Golf.
  • Details are few but the iron is forged and may be a hollow game-improvement iron.

Who cares if Costco makes irons?

You’ve likely seen the photo of the Kirkland Signature 4 iron that has popped up on the USGA conforming list and all over social media. If you have not seen it yet, here you go.

So another company is making a new set of irons. What’s the big deal? Lots of companies make new iron sets. We will likely see 50 new sets of irons unveiled this month. What makes Costco’s Kirkland Signature branded set of irons something that we should take note of?

For starters, let’s see what we can glean from the photo.

Kirkland Signature: From Balls to Blades

The USGA conforming list photo and posted information tells us a couple of things about the Kirkland Signature irons. First, how could you miss that sweet, understated Kirkland Signature logo on the back? Costco had better also be making a Kirkland Signature golf bag to match that aesthetic.

Looks aside, let’s examine the type of iron Costco is making. Obviously, Costco knows we should all be playing blades. How will our games ever get better if we are not persistently properly punished for off-center strikes? Since the internet is full of scratch golfers, the market for these blades will be huge.

Come on, Costco, only about 0.01 percent of golfers can hit blades! That was my initial thought when I saw the photo. I blew these off immediately as blades are for sure not for me. Seeing the “forged” in the USGA description didn’t make them any more welcoming.

While I love the look of forged blades like Mizuno Pro irons, I know my game needs the hotter metal from the JPX iron line.

Initially, this Kirkland Signature iron looked akin to the Mizuno Pro 221 blade. No, thank you. Sure, it’s coming from Costco so it will cost less than the Mizuno iron. Don’t care. Making poor strikes with a cheaper blade will still be punishing, even with an extra $50 in my pocket.

I had almost moved on completely. Then I saw the little spot on the toe below the number 4 and I got excited.

Is that an Injection Port?

Admittedly, we don’t really know anything about these irons right now but that little spot below the number 4 looks like it could be a port. That could mean these are hollow and filled with magical forgiveness polymer! Bye bye, recalcitrant blade! Hello, hollow helper!

Hollow blade-shaped irons are a whole different story when it comes to playability. When you look at similar offerings from PING, TaylorMade, Sub 70 and others, you’ll see the target player is not the scratch golfer. While solid forged blades are for the best players, hollow blades are for the rest of us.

Like I said, we don’t know much about these. Maybe that spot under the 4 is just a reflection from something off-camera. (Please, let it be a port.) Hopefully, the irons are hollow and filled with performance polymer or Kirkland Signature’s new high-speed mayonnaise. I don’t care what is inside. Just put something in there that makes these easier to play.

Costco Has A Solid Golf Product Pedigree

Most of us should be excited to see these. Maybe they won’t be a paradigm-changing set of irons but they will be playable and affordable. Many current sets of irons only check one of those boxes.

Why do I think they will be playable? Consider Costco’s other golf products. Kirkland Signature balls, gloves, putter and wedges are all very playable. The balls and gloves are arguably some of the best at their price points. While the Kirkland Signature wedges tested in the middle of the pack, Costco shoppers get three wedges for the price of one of the other companies’ wedges.

Will custom options for the irons be available? Probably not. Will this eliminate some potential customers. Absolutely. I believe Costco made these irons for the masses, not for the elite player. An elite-level player is not looking at Kirkland Signature irons, anyway.

Kirkland Signature KS1 Putter - feature

I see the target Kirkland Signature iron player as someone who got into golf during the pandemic. They’ve played a few rounds, maybe with borrowed or Craigslist-acquired clubs. Now they have the golf bug and they’d like some new irons but are put off by the $1,000-plus price tag. Maybe they don’t even know why you’d want tungsten in an iron but they know a grand for irons is tough to justify.

But they’ve been a Costco customer for decades. They love Costco. Maybe they already have the wedges and the putter. For sure, they are using the Kirkland Signature golf glove and ball. On their weekly Costco run, they see a palate of inexpensive Kirkland Signature irons. Do they buy them? Is the price right?

I made fun of the pricing a bit above but obviously that is one of the big draws for Costco products. We may not know much about the new Kirkland Signature irons but maybe we can use current Kirkland Signature club prices to guesstimate the iron price. If these follow the roughly $55 per club pricing model for their wedges, we could see an eight-club set of irons being priced at about $450.

Ruminate about that for a moment. A $450 set of forged irons. At that price, I’m not that concerned about the look of Kirkland Signature branding anymore.

Into the shopping cart go the irons!

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      Dr Tee

      8 months ago

      While shopping at Costco 7/3,
      I saw a box set of Callaway cavity backs +bag at Costco this week. Also have given their gloves a try. Although I prefer gloves with some mesh for ease of ingress/egress and fit, these do not have that feature…but, are exceptionally soft, durable, thin with great tactile feel equivalent imo to Titleist Players gloves.

      Reply

      Edward Niska

      2 months ago

      I too find their gloves durable, but lose their tack very quickly…they’re no good for that reason…I won’t be buying them anymore

      Reply

      Jim

      9 months ago

      No news since January on the Kirkland irons. Can anyone find them on the USGA conforming list now?

      Reply

      scott

      1 year ago

      Was that a attempt to be funny, it didn’t work. you treated Costco different from all the other golf club brands.. Making fun of them because of their pricing, so much for a balanced and honest evaluation. Just snide remarks.

      Reply

      Nathan royse

      1 year ago

      I will definitely grab a set to try and then offer to use with our rental house if nothing else.

      Reply

      Dr Tee

      1 year ago

      ugh-too ugly for my bag. part of the game is what’s going on between your ears in terms of the look and feel of your eqpt. PXG 0211 series of irons a better offering in a not dissimilar price range.

      Reply

      Cohen

      1 year ago

      Buddy, you don’t even know the price and overall game improving these irons are. Judging a book by its cover.

      Reply

      alex

      1 year ago

      I could see someone keeping it as a guest set for friends who come over/travel set (no big deal if the airlines lose it).

      Reply

      Ben Hoagie

      1 year ago

      they will only offer a 7 piece set (4-pw). question is, will they accept returns?

      Reply

      Mike

      1 year ago

      ??? Do any OEM’s offer returns?

      Reply

      Ben

      1 year ago

      Is the problem that it’s only 4-PW? Isn’t that pretty much the standard set of irons in the modern era?

      NH Golfer

      1 year ago

      No thanks. Not even if they were free.

      Reply

      Realistic Golfer

      1 year ago

      If your game suck. I’m sure you’ll take them.

      Reply

      HiHandy

      1 year ago

      Pretentious much…. Its too bad that golf is so much about the perceived image than the actual game.

      Reply

      Handicap Police

      1 year ago

      Can’t be any worse than Dick’s with their Maxfli continuation. Bring back the Tommy Armour and Lynx lines properly ffs

      Reply

      Mike

      1 year ago

      I’m not looking for new irons but I do keep abreast of prices. I see you can get hot metal Mizunos at ~$125 each. And for some of the other brands like Sub70 & Cleveland, the price would be less. Given this, there’s NO way I’m paying $175 for some of the newer OEM iron models..

      Reply

      Jeff

      1 year ago

      Costco is already selling full sets of clubs via the website and occasionally in store. A 10 piece Pro Golf LAUNCH set for $439. And 11-piece Nancy Lopez 11-piece (including bag) set for $449. Callaway Edge 10-piece set (including a left handed version) for $539. That’s your price point. By deductive reasoning, it’s going to be “for the masses” so think players distance and a regular flex steel shaft ala the wedges.

      Reply

      Miike

      1 year ago

      I’m pretty sure those wedges come with a standard true temper wedge flex aka an s200 which is a stiff shaft. My money is these irons come with your run of the mill s300 shaft

      Reply

      John

      1 year ago

      I think that these will be closer to $700/set., but still considered a value at that price point pending reviews from the usual YouTube folks.

      Reply

      HiHandy

      1 year ago

      Haywood Signature…. Kirkland Signature….

      I’d hit those

      Reply

      Norman Crittenden

      1 year ago

      Interested

      Reply

      WiTerp

      1 year ago

      One way to keep down prices is to offer no frills. No/rare LH options and no lightweight higher launch shafts for a LH septuagenarian golfer like myself saves me from pondering getting fit versus getting cheap. I prefer a slight arc mallet at 33 inches. A 34.5 blade isn’t me. Likewise not being a single digit
      handicap, I’d keep my 48 Vokey to use with my 44 degree PW and put t
      he 60 degree in the deep recesses of my bargain bin.
      If no options fit an average golfer (more than 10%.) then good for them.

      Reply

      Chris

      1 year ago

      The best golfer I regularly play with (he’s a 6) already has Kirkland wedges and putter. I’m sure he’ll be the first to put these in play and will take great delight in beating the pants off us at a discount. Hopefully I’m able to buy them off him used when he goes back to his old clubs.

      Reply

      Mark R

      1 year ago

      The Costco polymer filled forged irons seems to fit the players distance category. If reviews are solid and clubs are available for sub $500/set, it’s winner-winner chicken-dinner time.

      I’d definitely pay $500 for an off-brand versus $1200 for a big name brand. What’s the difference? Costco isn’t paying any pro’s huge endorsement fees.

      I care about my score, not about impressing my golf buddies with what’s in the bag.

      Reply

      Brandon

      1 year ago

      It would be hilarious if Costco paid some big name pro a huge deal to play all K Sig gear. Have Grindworks make him whatever custom iron he wants and stamp K Sig on it.

      Reply

      BKOEPKA

      1 year ago

      Imagine if an amateur won the Masters with Kirkland irons, wedges, and balls.

      Carolyn

      1 year ago

      What we again will see there can still be a level of quality at a price that makes one wonder why others get away with massive prices and overbearing margins.. The Kirkland ball has proved for over three years now you do not have to pay $4 or more a ball to get a decent ball.

      Reply

      Boisepro59

      1 year ago

      Costco is smart, they wouldn’t produce a blade . I’m certain they will be a “Players Distance Iron” with a uniflex shaft and Tour Wrap grip selling under $500.

      Now if they could just soften that logo a bit……

      Reply

      John

      1 year ago

      Yeah, that ugly logo kills any enthusiasm I might have. Call me a snob but I don’t really want my clubs branded the same as trash bags, dog food and just about everything else you can think of.

      Reply

      Mike

      1 year ago

      It would be interesting if you folks could include some of the Maltby and other direct to customer/component manufacturers in your testing. I imagine that the Kirkland price point would be similar to Maltby, for instance.

      Reply

      Rolly Junio

      1 year ago

      Very interesting. I have purchased the balls, putter & wedges. None are currently in my bag right now but very interesting to see the price point for these irons … hmmmm

      Reply

      Samsonite

      1 year ago

      “High speed mayonnaise” needs to be brought into the vernacular, immediately. Lol. Love the idea of these, love the look (signature aside….maybe some lead-tape over that bad boy?). I play the wedges – not game-changers, but high-quality and easy to use. It’s going to be hard to ignore these, especially if they’re at ALL adjustable after-the-fact (especially lie angle) – if they come in a halfway decent shaft (and this is potentially a sticking point – I’m guessing they don’t offer it in multiple shaft options, so do they go with “regular” and just hope people don’t need stiff/L/A, etc.?), it’s almost a no-brainer, considering their return policy.

      I may seriously need to change all my screen names to High Speed Mayo.

      Reply

      Nic

      1 year ago

      I think that name may mean something else in a different context … Don’t do it !

      Reply

      Daryl

      1 year ago

      This is going to be a big deal. I am a 10 handicap and strongly interested in these over the name brands….

      Reply

      JW

      1 year ago

      Definitely want to give these a swing!

      Reply

      Brent

      1 year ago

      This is a WIN for the consumer and with the Costco return policy it makes it a slam dunk.
      I think this could be a set for the consumer who enjoys golf but due to financial restraints they can’t afford a set of $1k+ irons. Sure you could get a used set, but that would still be way over $500 for a top OEM.
      My only question would be is the shaft or shaft options middle or top tier. I know for me this made the biggest difference in my game.

      Reply

      Gordo

      1 year ago

      Viola , you have hit it on the head. The right shaft is IT.! Sold my “newer design” forged blades, bought multi-metal, tungsten weighted, hollow – headed game improvement cavity back irons…. (boy, there’s a lot of technology). The new irons all have jacked lofts so their 4 was my old 3, etc. … big deal on the distance – just hit the correct loft not the number on the bottom. Absolutely no change for the better. In fact my short game suffered – so a little worse! Regret getting rid of the old, properly trimmed for me, TT Gold shafted blades. Think I’ll end up back in ignorant bliss!!

      Reply

      Tom S

      1 year ago

      If you really wonder if “these are hollow and filled with magical forgiveness polymer!”, why not just slice it open to know for sure what’s inside?

      Reply

      Pat D

      1 year ago

      Well I imagine once Costco officially releases them they will tell us if they are filled with polymer…

      Reply

      Max R

      1 year ago

      Great question! I wonder if MyGolfSpy will do it. Hope so!

      Reply

      STEPHANE MORENCY

      1 year ago

      Slicing a picture won’t tell us much !
      That’s all they have.

      Reply

      Peter P.

      1 year ago

      “Hopefully, the irons are hollow and filled with performance polymer or Kirkland Signature’s new high-speed mayonnaise. I don’t care what is inside.”

      Some high level copy there!

      Reply

      Rob

      1 year ago

      Looks very Ram, Sub70, Gigagolf, …..

      Reply

      JW

      1 year ago

      Many people say that it looks more Titleist or P790 than anything else. I’m sure that’s what the design squad was trying to do here. Something right down the middle. “Good *enough*” – Costco.

      Reply

      Steven L. Hale Sr.

      1 year ago

      IMHO, I think they favor the Tour Edge Exotics C-721 Series.

      P.J.

      1 year ago

      Look like the Tour Edge Exotics C721?!? You need to upgrade the graphics card on your computer. The Kirkland looks NOTHING like the C721 irons. It looks more like the 2017 version of the Taylormade P790 irons.

      Nic

      1 year ago

      As soon as I saw the picture, I thought “Sub 70” and “Takomo”

      Reply

      alex

      1 year ago

      Yup. It will be nice compare and contrast with the Sub 70 699 (or 699 Pro) or the Takomo 101 (or 101T). Only obsessive Mygolfsp type golfers know these brands, whereas the casual golfer just stumbles into Costco and discovers these. I am curious on price and lofts. Based on the wedges, I expect decent grips and shafts.

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