Will LIV Survive Past 2026?
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Will LIV Survive Past 2026?

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Will LIV Survive Past 2026?

What a wild sequence of events we all witnessed over the past few days.

The short summary? In the face of several reports indicating that LIV Golf is on the verge of being defunded by the Saudi Arabia Public Investment Fund, the league responded by saying it is moving forward “full throttle” with this year’s season.

As for after the 2026 season? Speculation remains that LIV will be forced to close shop.

Here is everything we know. Read to the end for my personal take on the situation.

Rumors, reports and premature grave dancing

Coming into this week, LIV appeared to be on fairly solid footing—relatively speaking.

It’s not exactly a conventional business that has to adhere to the normal rules of profitability. LIV CEO Scott O’Neil recently admitted that the league, which has been bleeding money by the hundreds of millions, was five to 10 years away from turning a profit.

However, O’Neil attended the Masters and it was widely reported that his “sales pitch” for the league included the info that LIV is fully funded through 2032. The league has also, in the eyes of some, made progress in recent months in terms of receiving Official World Golf Ranking points and switching to 72-hole events. They’ve been adding employees and office space.

Nothing about LIV has indicated the league is slowly down. Though U.S. viewership and corporate advertising remain slim to none, LIV is about halfway through Season Four and had fairly successful stints in Australia and South Africa this year.

But then, suddenly, LIV’s future was called into question.

Rumors started swirling Tuesday as Ryan French at Monday Q Info teased a “bombshell announcement” and took to X Spaces to explain that LIV was in serious jeopardy as the PIF was considering pulling funding.

That led to additional reports throughout Wednesday including from the New York Times, Wall Street Journal, Financial Times, Fox News and The Telegraph.

The consensus among those reports? LIV is in survival mode due to a shift in priorities with the PIF.

Mohammed bin Salman, the crown prince of Saudi Arabia and chairman of the PIF, approved a plan that will “focus on delivering competitive domestic ecosystems to connect sectors, unlock the full potential of strategic assets, maximize long-term returns, and continue to drive the economic transformation of Saudi Arabia and further enhance the quality of life of its citizens.”

In short, the PIF is reassessing all of its investments as the geopolitical landscape has been shifting dramatically. Leisure and sports, previously part of the PIF’s plan, was not mentioned in the announced five-year vision for Saudi Arabia.

This week, the PIF sold its star-studded Al-Hilal soccer team while another Saudi investment group pulled out of Tom Brady’s flag football league. LIV appears to also be on the chopping block.

The Athletic painted a particularly bleak picture.

“High-level LIV Golf executives are in meetings about the league’s next steps while also beginning their own job searches,” the article read.

Those reports led to a lot of dancing on LIV’s perceived grave as the tweets and memes came in hot and heavy.

For many hours, LIV remained radio-silent and thus only further stoked the belief that its demise was imminent.

But it’s not that cut and dried

LIV finally showed signs of life later in the day on Wednesday when it posted about its Mexico tournament continuing.

And LIV Mexico did start as scheduled—although there were, fittingly, technical difficulties during the Round One broadcast on Thursday that caused a blackout of coverage (this mirrored a power outage earlier in the week that apparently prevented press conferences from taking place).

On Wednesday, O’Neil sent an email to LIV staff that gave a bit of a pump-up speech but, very conspicuously, the memo failed to mention any future beyond the 2026 and didn’t address PIF funding concerns. There was no forceful denying of the many reports that came out.

“I want to be crystal clear: Our season continues exactly as planned, uninterrupted and at full throttle,” O’Neil wrote. “While the media landscape is often filled with speculation, our reality is defined by the work we do on the grass. We are heading into the heart of our 2026 schedule with the full energy of an organization that is bigger, louder and more influential than ever before.”

Despite the half-hearted rallying cry, most in the golf media world believe that the next major news story to break here will be the PIF announcing that funding for LIV is being cut at the end of this season, severing ties between the Saudis and the actual golf league.

Does that automatically mean that LIV will be finished? Not necessarily.

LIV has made some progress this year and its within the realm of possibility that O’Neil could use his connections to find a creative way to infuse LIV with cash. There is also the option of partnering with the DP World Tour, which, despite a strategic alliance with the PGA Tour, is upset with its place on the back burner of professional golf.

While I’m sure LIV will fight like hell to keep its doors open, there are many reasons why that will be incredibly difficult.

For one, the product has not been successful commercially. It’s a failing, unhealthy business.

Bryson DeChambeau’s contract is up at the end of this year and there are multiple reports that the negotiations are not going well. It will take a large number—perhaps something in the $400-million range—to keep him. Without Bryson, LIV’s talent pool is in rough shape. Most of its players are aging and irrelevant. Even younger players like Joaquin Niemann are regressing.

And players have been competing for $30-million purses at each event. That surely won’t be recreated without the PIF’s bottomless wallet.

Sean’s take

LIV was never about golf or running a functional business.

It was a tool that existed strictly for political gain.

Without getting too deep into the weeds, you can draw a straight line from the creation of LIV to U.S. politics. There was something to be gained with Saudi-U.S. relations.

That has changed so it appears that the PIF no longer needs LIV.

There is so much to unravel here. It’s very complicated.

Some LIV players such as Jon Rahm are owed money well beyond this year. There could definitely be some lawsuits involved.

And how will the PGA Tour react? Will they invite DeChambeau and Rahm back in the same way they did with Brooks Koepka? Will there be a one-year suspension, as was the case with Patrick Reed?

My prediction is that LIV will play out the rest of the season and then close shop.

DeChambeau and Rahm will get a special exemption similar to Koepka to start on the Tour immediately. PGA Tour CEO Brian Rolapp cares about improving his product more than anything else and these two players do that.

No other player matters but they can serve out suspensions and then try to qualify the hard way. I’m guessing most players will retire or go to the DP World Tour.

That’s how I see things unfolding. What are your thoughts?

Let me know in the comments below.

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Sean Fairholm

Sean Fairholm

Sean Fairholm

Sean is a longtime golf journalist and underachieving 10 handicap who enjoys the game in all forms. If he didn't have an official career writing about golf, Sean would spend most of his free time writing about it anyway. When he isn't playing golf, you can find Sean watching his beloved Florida Panthers hockey team, traveling to a national park or listening to music on his record player. He lives in Nashville with his wife, Anja, and dog, Hogan.

Sean Fairholm

Sean Fairholm

Sean Fairholm

Sean Fairholm

Sean Fairholm

Sean Fairholm

 
Sean Fairholm

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      Narratives Over Facts

      2 months ago

      This article is exactly how a media platform loses credibility: opinion dressed up as analysis, slogans replacing facts, and wishful thinking presented as certainty.

      “LIV is still alive, but not for long” is not journalism, it is predetermined framing. The conclusion is decided before the argument even begins.

      Where are the hard numbers? Real global audience data, sponsorship analysis, long-term investment strategy, international market growth, independent comparisons? Instead, readers get recycled talking points from a PGA-centered U.S. bubble.

      Golf is a global sport. It does not begin and end in America. Europe, Asia, the Middle East, Australia, Africa and Latin America also exist, whether some Americans like it or not.

      LIV may succeed or fail, that remains to be seen. But pretending one American tour should define the future of world golf is arrogance, not insight.

      Readers deserve facts, nuance, and real analysis. Not tribal narratives for people who already made up their minds.

      Reply

      Ashy Larry

      2 months ago

      Golf is a niche sport and professional golf has a niche audience. The money comes from mostly US based financial companies advertising to the 1% crowd. The PGA tour is smart enough to know that is a limited pool of money and getting a much broader audience to compete with the popularity of other televised sports is going to take more than music and a carnival atmosphere(the WM notwithstanding )if it’s even possible. Arnold and Tiger pushed it from obscurity to quasi-respectable consistent weekend ratings but its appeal has mostly plateaued to a healthy but comparatively small loyal fan base. It’s still only the eight most popular sport in the US. It just so happens the average golf viewer works in the corporate world which is a unique advertising demographic attracting money from companies like Accenture that spend the bulk of their marketing dollars on that audience. This rather unique source of dollars allow professional golfers to be well paid in prizes and sponsorships in spite of the small audience. LIV supercharged player earnings but nearly bankrupted the sport in the process as that money has to eventually be supported by increased advertising dollars. The model never made sense and the sooner it’s gone the more sustainable the future of professional golf will be.

      Reply

      Rich Douglas

      2 months ago

      How you know it’s over: When confronted with the rumors, the LIV said it was fully funded through 2026. That was both true and evasive, not answering the question directly. They’re done.

      Reply

      Duffer1

      2 months ago

      Of course LIV is finished. Next month, end of year, that part doesn’t matter. Its a product no one watches, cares about, doesn’t make profit or has a plan to do so, and no new golf stars will touch it. Its been dead for a while, just waiting for a Coroner to proclaim it so.

      Reply

      Cuthy

      2 months ago

      Sean, should LIV close the shop after 2026 do you expect the PGA Tour to reduce the prize monies at all their 2027 and beyond events to pre-LIV levels? If they do that, will the PGA players revolt?

      Reply

      matt

      2 months ago

      i hope they do.. i am so sick of these purses..we all pay for them one way or another.. I never understood why fans get excited when their favorite ball player gets a max contract? It just makes your chicken sandwich, insurance, car and tickets go up in price.

      Reply

      WYBob

      2 months ago

      Long term viability is always a risk when you are dependent on a single benefactor. At any time that benefactor can decide to change direction and the carcass left behind is left scrambling to find new funding or becomes an afterthought. That’s LIV’s situation in a nutshell. What would be interesting is if the PGA Tour acquired (not merged) LIV sans its debt from PIF. By acquiring LIV the Tour would become the owner of the LIV player contracts. The Tour could then cherry pick the best LIV events (i.e. Australia, South Africa, etc.) and offer co-sanctioned tournaments with the DP World tour. Those events, plus current co-sanctioned events , plus the Fall Season tournaments could be used as a reentry process for players like Rahm, DeChambeau, etc. to earn their way back to the PGA Tour. Player fines could be eliminated or reduced in exchange for playing the cosponsored & Fall events. The DP World Tour would benefit from the cosponsored tournaments, and the Fall Season would gain some relevancy. The PGA Tour could still enforce the forfeiture of five years of equity from the PGA Tour’s Player Equity Program and require a donation to a mutually agreed to charity for the returning LIV players. While not perfect, it would provide a method of reentry for LIV players and appease the players that remained loyal to the PGA Tour. Just a rim shot from the fringe.

      Reply

      Alex

      2 months ago

      Picking up remaining LIV contracts (and guaranteed money) would probably lead to a revolt among the PGA tour players who stayed.

      My guess is that any reentry program is going to be along the lines of Patrick Reed (Rahm will have to pay his DP world tour fines) and Kopeka (fines to charity and loss of equity, no signature events for awhile) and (my suggestion) make sure the LIVers commit to the less popular events.

      Reply

      WYBob

      2 months ago

      We’re close to saying the same thing. When I said “sans it’s debt” that would include any guaranteed money. Any LIV player would have to “earn” their way back to the PGA Tour similar to Patrick Reed by playing in cosponsored tournaments and Fall Season events. My point in acquiring the LIV “carcass” and cosponsored tournaments with the DP World Tour was to prevent the DP World Tour from doing something in isolation that would spark another competitive battle between leagues. The strategic alliance was always a marriage of convenience based on the DP Tour’s shaky financials. That Said, it’s only one approach amongst many.

      hlammi

      2 months ago

      Does the PGA Tour need to acquire LIV at all if LIV goes bankrupt? Not sure what the tour would gain from that to be honest.
      In theory all they’d need are two (maybe three) players from LIV and that can be done on a case-by-case basis.

      Personally I would very much like to see Rahm, Bryson and maybe Hatton come back to the PGA Tour.

      But 100% it would be great if the PGA tour could have proper events in Australia and South Africa, not sure about the logistics and travel time though. It would sound more like a DP World Tour type deal.

      Reply

      Fake

      2 months ago

      I was thinking the same thing. I could be wrong, but I don’t think buying the LIV brand is helpful or interesting to the PGA.

      Aidan

      2 months ago

      LIV has nothing to purchase, as their only assets are the players and the PGA doesn’t have contracted players. They missed their chance to push the PGA TOUR in 2023 when they could have done what was needed to get OWGR points, but Greg Normans ego wanted to break the golf establishment.

      Scott

      2 months ago

      People and organisations that have a lot of money are typically good at making more of it and also good at not losing lots of it. They take action to ensure that if they are losing lots of it, they stop it. The PIF are such an organisation. They are a pension fund, not a charity. The sums involved are not sustainable in it’s current format, but more pertinent is the fact that the pathway to a return looks a very very long way away, if ever.

      Reply

      mg

      2 months ago

      2 players will never save the PGA tour.

      Reply

      ChristianR

      2 months ago

      PGA Tour needs to be saved from what exactly?

      Reply

      Fake

      2 months ago

      It’s a good thing that they have more than two players.

      Reply

      John Smith

      2 months ago

      LIVGolf is as cool as Saudi/Iranian beheadings, traitorTrump, Al-Qaeda, sharia and Vladolf Putler!

      Reply

      Sean

      2 months ago

      LIV failed because it’s a truly rubbish product. You can’t treat golf like a fairground and expect the Waste Management boozed up spectators showing up in countries around the world. There’s no appetite for it.
      Just like their Saudi football has failed, this has too, you can’t confect interest or affinity to a team made up 5 minutes ago.

      Good riddance.

      Reply

      ChristianR

      2 months ago

      Add also the team competition which has no sense outside Ryder/President cup or entertainment shows like TGL, and the horrible shotgun format.
      And still there’s people who insists to say it is watchable.

      Reply

      Sean

      2 months ago

      The Presidents Cup is also absolutely terrible and very few people are interested in it, just like the Seve Trophy/Hero Cup

      Fake

      2 months ago

      This would happen sooner or later. You can only bleed money for so long, even if you have a lot of it.

      Reply

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