Imagine, for a second, you’re packing for that once-in-a-lifetime buddies’ trip. Maybe Bandon or perhaps heading over to the Home of Golf. It doesn’t matter where. You’re just excited to get there and slap a few balls around with your buddies.
The only problem? You put a little too much weight onto your custom-fitted driver while you’re smooth-talking your spouse into letting you stay a couple of extra days.
Snap! There goes your driver (and with it, the dream of taking money from your buddies).
There’s no way you can go on this trip without your driver … but there’s no way you can get fitted for one AND get it built in time.
Right?

Wrong.
PGA TOUR Superstore has taken perhaps the biggest pain point about custom fitting and flipped it on its head. Custom golf clubs usually take weeks, even months, to build. With PGA TOUR Superstore’s Fit & Go program, golfers can walk out of the store with a custom fitted driver that same day, upgraded shaft, grip and all.
“That’s where the Fit & Go can really shine” said Kirk Curran, Studio fitting Specialist, PGATSS. “They can literally leave with a 100% custom driver out the door.”
The best part? No shortcuts. Before the custom build even starts, you’re still getting the same high-level professional fitting that any other fitting customer gets from PGA TOUR Superstore.

“You’re still getting the full fitting experience,” Curran continued. “There’s non-upgraded shafts. There’s upgraded shafts out there, too, which kind of makes it a little more fun.”
PGA TOUR Superstore fitters know their stuff. This isn’t your everyday Joe trying to custom fit you for a golf club. These fitters have been trained on product from the product experts themselves. Fitters spend time with the OEMs learning everything they can so that they’re totally prepared to fit any custom that walks through the doors.
As of right now, Fit & Go is reserved for driver fittings with a few select brands participating, namely Callaway, Titleist and TaylorMade.

Oh, and if the prospect of walking out with custom driver built to your specs wasn’t enough, your PGA TOUR Superstore driver fitting is free – no appointment necessary. Talk about a win-win.
From broken driver to custom driver in a matter of hours. That’s the advantage of Fit & Go.
Interested in Fit & Go? You can learn more now at PGA TOUR Superstore.
ChitownM2
1 year ago
Yeah this article is not very informative. What is available “in-stock”? Are we talking about each manufacturer’s shaft catalog being in stock or are we talking about full exotic shaft offerings? Since we’re talking about partnerships I have to assume it’s the former which means I don’t actually believe they will be in stock. Maybe on day 1 but they aren’t going to keep 5000 raw shafts in inventory at each store unless Callaway/TM/Titleist are footing the bill.
That said, in theory this is a great idea. Forget about the golf trip example and just think about your typical fitting. It’s April, I walk in get fitted and there is a 2 yard difference between a cobra and a Callaway but I’ll have to wait until May (or later) for the contact or I can give up a couple yards and walk out with my club today. I think a lot of people will go with the latter