TaylorMade is crossing sports boundaries with a newly announced licensing agreement with the NFL, creating a collection that marries America’s favorite sport with golf equipment. As both sports continue to see significant fan crossover, this partnership aims to capitalize on fans’ dual passions while bringing increased visibility to both brands – as if the NFL needed help.
Initial product offerings
The first wave of NFL-branded products focuses on TaylorMade’s ball lineup with two distinct offerings hitting the market.
SpeedSoft Ink NFL balls
The initial release includes SpeedSoft Ink golf balls featuring designs for 10 select NFL teams: New England Patriots, San Francisco 49ers, Miami Dolphins, Philadelphia Eagles, New York Giants, Pittsburgh Steelers, Green Bay Packers, Denver Broncos, Dallas Cowboys and Kansas City Chiefs. No word if Taylor Swift features in the design of that last one.
TP5 and TP5x MySymbol NFL balls
The premium offering in the NFL collection features TaylorMade’s tour-level TP5 and TP5x balls with NFL team designs available for all 32 franchises. Like other MySymbol offerings, the NFL version features a single team logo in place of the standard player number.
The missing piece
While the initial product lineup looks solid, there is what to me is a glaring omission. TaylorMade hasn’t announced any NFL logo options for their TP5 Pix balls. That seems like a natural fit (or at least it should have been) given the company’s commitment to visual alignment technology. Imagine a TP5 Pix with the Patriots logo or the Cowboys star strategically placed for alignment purposes. Actually, with those two specific examples, I kind of hate the idea but with better teams (Buffalo, for example), I think it would be good.
What’s next?
TaylorMade has indicated this is just the beginning with plans to “expand its NFL collection with additional offerings as football season draws near later in the year.” Some of these future products will be available through TaylorMade’s retail partners in addition to direct sales.
Given TaylorMade’s recent collab history, we could potentially see everything from team-branded drivers and putters to accessories and apparel as the partnership develops.
For now, NFL fans can put their team loyalty on display with every tee shot starting today.
For more info, or to get yours, visit TaylorMadeGolf.com.
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