This New Launch Monitor From Shot Scope Might Just Blow Up The Market

Details are scant, my friends, but the good folks at Shot Scope might have just taken a flamethrower to the personal launch monitor market.

In a press release so understated that we almost missed it, Shot Scope announced it will unveil its first-ever launch monitor, the LM1, at the PGA Show next week. According to the company, it delivers the essential data you’d want from a launch monitor for data-driven practice sessions in a package about the size of an iPad.

So why might it blow the personal launch monitor market to smithereens? 

Try a $199.99 price tag with NO subscription fees.

Seriously, are you kidding me?

Shot Scope LM1: It’s no joke

According to Shot Scope, the LM1 features a bright 3.5-inch color display and provides you with ball and clubhead speed data, instant Smash Factor readouts, plus carry and total distance. It can be used indoors and outdoors.

“I’ve been using it consistently through the winter and during its development,” Shot Scope Chief Commercial Officer Gavin Dear, a former European Tour pro, tells MyGolfSpy. “Its accuracy is phenomenal. We can’t wait to showcase it at the PGA Show.”

Shot Scope, along with Arccos, pioneered automatic shot tracking and data collection. It has since extended its offering to include a wide range of GPS devices and rangefinders. The LM1, however, is a big step forward.

Not to mention the fact that it’s $199.99 with no subscription fees.

At the risk of sounding redundant: Seriously? Are you kidding me???

Do we know anything else?

Not much more, really. From what we can tell, it appears the LM1 gives you numbers only. We are going to assume that, for $199.99, there’s no graphic interface or any kind of shot tracing.

We’re also not sure if it integrates with any other Shot Scope products but the press release messaging sounds ominous. It says this is “the first step in (Shot Scope’s) evolution toward a seamless, 360° on- and off-course product ecosystem.”

There is a growing trend in golf technology that marries launch monitor data with shot tracking and actual on-course play. FlightScope’s i4 rangefinder is designed to integrate with the Mevo Gen2 launch monitor and its app (for weather conditions) to serve as an on-course caddie. This past September, Arccos introduced its Smart Laser rangefinder, which integrates your Arccos data with weather conditions.

We’re certain more integrated ecosystem-type products will be introduced in the coming weeks.

Oh yeah, we almost forgot …

Shot Scope is also launching two other products at the PGA Show. Both sound cool but neither screams it like the LM1.

First up is a handheld GPS device that Shot Scope is calling the H50. It might sound old-fashioned, but some golfers still don’t like to wear a GPS watch or carry their phone around. The H50 features full hole mapping and green contour maps.

Second is a GPS speaker called the LoopOne. It’s a combination GPS unit/Bluetooth speaker. It includes interactive course maps, detailed data and immersive sound.

No word on pricing at this time, but we’ll find out.

And you can be certain we’ll be checking out the LM1 first thing when we get to the PGA Show next Wednesday.