Mini drivers may not prove to be the “next big thing” but they’re inarguably the thing, right? With the introduction of the GT280, Titleist isn’t just joining the latest trend; it’s trying to lay claim to a position in the market it that its competitors have mostly ignored with their recent releases.
Within the last year, the mini driver landscape has expanded from essentially a TaylorMade monopoly to an increasingly legitimate equipment segment with multiple options. The GT280 joins TaylorMade’s BRNR Mini (304cc), PXG’s Secret Weapon (300cc) and Callaway’s Paradym Ai Smoke Ti 340. The first and last on that list are likely to be replaced sooner rather than later.
To paraphrase Roy Scheider in Jaws, “We’re gonna need a bigger bag.”
Titleist GT280: The mini-est driver
What differentiates Titleist’s GT280 from what’s available right now is that it’s more compact than its competitors’ offerings. At 280cc (hence the name), one might say it’s positioned closer to the middle of the driver-to-fairway wood spectrum. GT280 is neither a shrunken driver nor an oversized 3-wood. By blending technologies from driver and fairway wood, Titleist has purposefully positioned GT280 as a more versatile option in the mini driver category.
“GT280 is a completely new offering that was born from golfer feedback,” said Josh Talge, Titleist’s Vice President of Golf Club Marketing. “For some, this club is for tee shots only. Others need to be able to hit this club off the turf. GT280 is designed to perform exceptionally under both conditions.”
Technical details
I haven’t done the math with decimal point precision but from a technology standpoint, think of the GT280 as equal parts driver and fairway wood:
It features the same Seamless Thermoform Crown (with Proprietary Matrix Polymer) found in the rest of their metalwoods lineup.
Like the GT1 and GT4 drivers, the GT280 offers forward/aft CG adjustability via interchangeable weights. This system gives fitters and golfers two distinct CG settings with an 11-gram weight stock in the aft position and a three-gram weight forward in the stock configuration. Flipping them creates a lower, more penetrating flight for those seeking to reduce spin.
It should go without saying that fitting matters but if I were inclined to use GT280 almost exclusively off the tee, I’d start with the heavy weight forward. I suspect an aft-heavy configuration will be more playable off the fairway.
I’d encourage you to experiment and find what works best for you.
Perhaps most critical for a club designed to be played off the turf is the forged L-Cup face. It’s textbook fairway wood design but, in this case, Titleist is using a titanium (Ti-425) insert. The L-Cup wraps around the bottom of the clubface to maximize performance on low-face strikes which are going to happen with any off-the-turf club but more so when the club has a larger footprint (like mini driver, for example).
Finally, GT280’s design includes a leading edge that sits close to the ground and softened sole curvature from heel to toe. The general idea is to make the club more playable from the fairway than other mini drivers on the market right now.
I’m sensing a theme.
GT280 by the numbers
The GT280 comes in a 13-degree model. That’s it. The stock shaft length is 43.5 inches, two inches shorter than standard GT drivers. I suppose the important thing to know is that the GT280 head is compatible with Titleist’s SureFit Fairway sleeve and due to the GT280’s longer hosel, a 43-inch fairway shaft (stock 3-wood length) plugged into this head will play a half-inch longer at 43.5 inches.
There are often inconsistencies between how different club manufacturers measure their clubs but by the numbers, the Titleist GT280 is a bit shorter than most of the competitive set. Again, that speaks to Titleist’s decision to tilt towards the playable end of the mini driver spectrum.
Titleist GT280 mini driver: Do you need one?
As we’ve discussed previously, the mini driver category occupies an interesting space. On the PGA Tour, pros are increasingly using these clubs off the tee in situations where the driver is too much club. Given that the 3-wood is basically dead at the elite level, it’s a little easier to find space for the mini in the bag.
For amateurs, the value proposition is less clear. Shot Scope data suggests 15-handicap golfers hit slightly fewer fairways with 3-woods than drivers while giving up nearly 20 yards. Even five-handicappers gain only marginal accuracy (51 percent versus 49 percent of fairways hit) while losing almost 15 yards.
However, this doesn’t account for the mini driver’s potential to improve outcomes for golfers who struggle to paint between the lines with their driver. Not a penalty stroke is always a better result than a penalty stroke, so if a GT280 can provide more forgiveness and distance than a 3-wood while offering better control than a driver, there’s a legitimate case for making room in your bag.
(Or keep it as a literal 15th club. I’m the last guy that would rat you out to the USGA.)
Perhaps the most important takeaway is that every golfer is different and, with that, the mini driver can be different things to different players. For some, it could be a permanent replacement for the strongest-lofted fairway wood in the bag. It’s the reason Titleist designed GT280 to be playable off the deck.
For others, it could be the driver replacement that trades distance for the accuracy some golfers lack off the tee with their full-sized, full-length drivers.
For many of us (who begrudgingly play by the rules – mostly), the mini could work as a situational 15th club for courses with short par-4s or tighter fairways that demand more precision than the driver can deliver.
In that sense, a mini driver like the Titleist GT280 can be whatever you need it to be.
Specs and availability
The Titleist GT280 is available in 13 degrees in both right- and left-hand.
Stock shaft options include the Mitsubishi Tensei 1K Blue (65g) in R, S and X flexes and Mitsubishi Tensei 1K Black (75g) in S and X.
The stock grip is the Titleist’s Universal 360 grip.
The Titleist GT280 is available for fitting and pre-sale now with worldwide release in golf shops beginning April 18.
Retail price is $499.
For more information, visit Titleist.com.
Marlon Chatman
3 months ago
This club was made for me!! Already was fit into a 13 degree TSR2+ that I’ve used successfully for over 2 years. Just couldn’t hit it well off the tee which this larger head will solve. Not sure enough players launch it high and fast enough though for it to be anything other than a niche product.