We Asked 100 Golfers Their Thoughts on Sun Day Red
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We Asked 100 Golfers Their Thoughts on Sun Day Red

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We Asked 100 Golfers Their Thoughts on Sun Day Red

What are your thoughts on Sun Day Red?

The polarizing topic has finally made its way to our new series. Yes, it’s time to poll golfers and get real, raw feedback on Tiger Woods’ new clothing line.

Past explorations have included Kirkland Golf Clubs and 2024 Drivers. Now, we asked 100 golfers to share their thoughts on Sun Day Red.

As a reminder, this survey is not designed to be generalized to a larger population. Instead, it gives us a quick and easy way to get a pulse on how golfers feel about certain topics. In this case, it gives us some small insights into how people view Sun Day Red. With a sample size this small, it’s key that we don’t take this feedback as indicative of the overall community.

If you’re looking for more detailed thoughts and opinions, you can check out my op-ed on the topic.

Demographics

Respondents to the survey (conducted via the MyGolfSpy Forum) ranged in handicap from +5 to 35. The majority of respondents (57.7 percent) reported that they play golf several times per week, with 35.8 percent playing multiple times per month.

Besides being asked general demographic questions, the survey also asked golfers to share their current favorite apparel brand. Respondents were given a preset of choices (NIKE, adidas, Under Armour, Ralph Lauren, Peter Millar, Walter Hagen, lululemon, Greyson, Callaway, Stitch) and a custom field to enter their own value (other).

What are your thoughts on Sun Day Red?

We asked 100 golfers to give us their thoughts on Sun Day Red apparel. After collecting the responses, I parsed through the data using a Natural Language Toolkit via Python. From here, I was able to filter responses to extract the adjectives that appeared most frequently across all responses.

The Top Answers Are on the Board

Golfers more frequently described Sun Day Red as “good” and “classic.” Other words that appeared frequently across the board were “clean,” “fine” and “expensive.”

Other words used to describe Sun Day Red were “uninspiring”, “unimaginative” and “fresh.”

Based on the paring of responses, the consensus on Sun Day Red doesn’t seem to be as negative as I expected it to be.

We asked 100 golfers to give us their thoughts on the Sun Day Red Logo. My hunch was that people felt more disdain for the logo than the actual apparel. After collecting responses, I parsed through the data using a Natural Language Processing Toolkit via Python. Then I filtered responses to extract the adjectives that appeared most frequently.

Here’s what golfers said about the Sun Day Red logo.

The top answers are on the board

Where Sun Day Red apparel evoked fairly positive responses, the logo was the opposite. A host of golfers described the logo as “bad”, “awful” and “terrible.”

Not all were unenthused. Some described it as “iconic” and “cool.”

The same disdain we extrapolated from golfers’ responses was echoed when asked whether they like the Sun Day Red logo. Each respondent was able to mark their answer as “yes”, “no” or “maybe.”

Does Tiger Move the Needle for Apparel?

Survey respondents were also asked whether they think Tiger moves the needle for golf apparel. The results are somewhat indicative of my hunch that Woods doesn’t have the same pull he used to.

Practice in polarity

After scraping respondents’ answers for their thoughts on Sun Day Red, I also conducted a full sentiment analysis in Python using a Sentiment Intensity Analyzer. This tool assigns each response a polarity score of 1 (positive) 0 (neutral) or -1 (negative) based on its contents. Most answers are not fully positive, neutral or negative. Often they contain a combination of the three.

For example, one respondent described the Sun Day Red as “Poorly thought out. Bad logo, worse name.” The Sentiment Intensity Analyzer assigned this response scores of .588 (negative), .324 (neutral) and .088 (positive). The scores are then compounded (-.700) and assigned the polarity score based on the following equation: > 0.2 = 1, < -.02 = -1.

Once all responses were analyzed for overall sentiment, I placed them in a graph to provide an overarching look at the sentiment.

Sentiment Analysis: Sun Day Red

More Interesting Survey Nuggets

Outside of the above questions, respondents were asked to describe why or why not they would purchase Sun Day Red products. The responses showed that most golfers were worried about the products being too expensive.

Another thing that came up again and again in responses was “quality.” Golfers seemingly are interested in touching, feeling and seeing the quality before making an ultimate decision on Sun Day Red.

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Connor Lindeman

Connor Lindeman

Connor Lindeman

Connor is MyGolfSpy's resident sneakerhead who believes that golf is more enjoyable with a fresh pair of kicks. When he isn't scrolling Twitter to find his next golf shoe purchase, you can find him at the piano or trying a new dessert place with his wife. #Lefty

Connor Lindeman

Connor Lindeman

Connor Lindeman

Connor Lindeman

Connor Lindeman

Connor Lindeman

Connor Lindeman

Connor Lindeman





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      Trusty Rusty

      2 months ago

      I too was not asked for the survey. But from what I see this clothing line does nothing for me. The log I can see it will be altered or tightend up as it goes forward. But it has quite a ways to go before it matches the identy and appeal as Arnies Umbrella, Jacks Bear IMO. BTW folks who show up head to toe in Swoosh at our club generally are looked as wannabe and hacks. Nike apparell is so far gone, shoes are cheap knock off of existing molds and toolings, its a lifestyle brand, square cut fabrics for the masses. IMO

      Reply

      Mike

      2 months ago

      I wasn’t asked, but I’ll answer. Couldn’t care less about the logo or about tiger’s brand in general. What are you, 10 years old & screaming, “mommy, I want that new tiger shirt!!!”

      Reply

      Brad

      2 months ago

      20 years too late. Really what can be done to a golf shirt/pant/jacket that hasn’t already been tried or developed by other manufacturers.

      Reply

      Jack Whiting

      2 months ago

      The logo looks like a tiger after vultures have feasted on it for a few days! Would love to see the ones that were rejected.

      Reply

      PHDrunkards

      2 months ago

      We need a breakdown by AGE.
      Quit asking little adult kid fanboys with no brains what they think

      Reply

      Peejer

      2 months ago

      One of the worst logo’s I’ve seen in the golf business. Add in the anticipated ‘Tiger’ price and it’s a “absolutely not” for me.

      Reply

      HARKSHARK

      2 months ago

      I have no idea who these 100 were. This is ridiculous. I’m sure you check your own forum and Facebook and Twitter and Instagram etc and you know without any survey that it’s overwhelmingly negative. Everyone I know thinks it looks like “Dad” clothing with boring shape and styles. The logo is horrendous.
      I find this very odd because in any forum you’ll see 100 negative for every 1 like.

      Reply

      Phil

      2 months ago

      I read the SDR website description of the Tiger’s new product. It describes many details of how the product is designed and made. The teaser that Tiger has infused into the products is his experience of adjusting the clothes. Hype or fact, we will see

      Reply

      MajDuffer

      2 months ago

      What Tiger plays or wears has no effect on my decision to buy a product. In fact, his endorsement of the Nike clubs showed me that he has no concern for the consumer. Did you ever try to hit them, especially the irons, as they were nearly unhittable. This is the reason they dropped their production of them. Yes, Tiger did good but they were super customized for him after many days in the lab. My opinion is if Tiger endorses it then I know its soley for his pocketbook and most likely is an inferior over priced product to maximize revenue to him.

      Reply

      Mike

      2 months ago

      Not ALL the Nike clubs sucked. The original Sumo line were extremely amateur-friendly. Those square hybrids were incredibly easy to hit.

      Reply

      Frank Perez

      2 months ago

      Tiger’s irons weren’t Nike. They were manufactured by Miura and branded with the Nike logo.

      Reply

      elvis14

      2 months ago

      Come on guys, the responses I have seen are very negative. The clothes are expensive and average looking at best. The logo is downright terrible. Many posts just start with “Sunday” is one word. As for Tiger, this might have been something for him to do 15 years ago.

      Reply

      HARKSHARK

      2 months ago

      Exactly. Don’t understand where they found the 100 surveyed… At an old age home…. Horrible in every way. Style, price, everything logo awful

      Reply

      Dave

      2 months ago

      Hummmm if I read this article I would suspect it didn’t get a lot of negativity but wait.. I have read the forum topic too and that was quite obvious that almost 90-ish % totally hates it…

      Strange this is so positive then…

      Reply

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