Will You Try These New Ben Hogan Drivers?

While Sports Brands Inc. isn’t exactly a household name (not even in golf households), many of the brands under its corporate umbrella were, and maybe still are. And if not, the hope is they will be again.

The mission of Simon Millington’s Sports Brands Inc. is Rebuilding Golf’s Iconic Brands.

The portfolio includes once forgotten but now revived brands like Ram, MacGregor, Zebra, and the perseverant Ben Hogan brand.

In February, Hogan launched new Legend and FT Worth irons. It would seem that was just the beginning. A new entry on the USGA’s conforming clubs list suggests that metalwoods, and specifically, two new drivers, are on the way as well.

2 Ben Hogan Drivers

Even the smallest brands need more than one driver model these days. That makes sense given that fitting is on the verge of surpassing technology as the biggest opportunity for golfers to gain performance.

So, sticking with industry-standard nomenclature, Ben Hogan’s PTX driver lineup will include a low-spin mode (PTx LST) and a more forgiving Max (PTx Max).

Hogan hasn’t reinvented the wheel for this new generation of drivers. Both PTx models appear to borrow heavily from Hogan’s previous driver, the GS53.

The most notable change is the addition of what I suppose qualifies as Hogan’s take on COBRA’s SPEEDBACK or TaylorMade’s Inertia Generator. With that, the center section of the sole is visibly raised (or more accurately pulled towards the ground). It’s a design approach that works to lower the center of gravity to promote higher launch and increased MOI.

Both models feature an aerodynamic-enhancing Speed Slot toe feature. The notable difference between models is the placement of the weight port. As you might expect, the PTx LST features a forwardly placed weight, while the Max has a similar weight anchored in the aft portion of the sole.

While we can’t be 100% certain, neither weight appears adjustable/flippable.

Where it Fits

While the USGA list seldom paints a complete picture, we don’t see anything to suggest a technological breakthrough in the driver category. That said, if the price is right (and we expect the Hogan PTx line will be priced well below big OEM offerings), there’s likely still enough brand recognition and golfer nostalgia to generate some interest – especially among diehard Hogan fans.

Have Your Say

Are you a Ben Hogan fan? Are you interested in trying the new Ben Hogan PTx drivers?