Pyramid of Influence:

Too often what leads to a products success is how much money they have behind them to market the product and how many players on tour are playing the product when the TV’s are on for the weekend.  What the industry calls the “Pyramid of Influence” is a very powerful thing.  A products validation starts with what the Pros are playing….and flows a little something like this:

• PGA Tour Players
• Other Tours
• Collegiate Players
• PGA Professionals
• Retailer
• Customer