American-Made: Straight Forward Model A Irons Take A Swing At Domestic Manufacturing
Irons

American-Made: Straight Forward Model A Irons Take A Swing At Domestic Manufacturing

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American-Made: Straight Forward Model A Irons Take A Swing At Domestic Manufacturing

In an industry where offshore production has become the norm, a newcomer is taking golf back to its roots, both in design and manufacturing location. Straight Forward Golf has announced the production of its Model A Irons, recreating the only irons Robert T. “Bobby” Jones, Jr. ever designed, with a distinctly American manufacturing approach.

This limited initial run of 1,000 individually numbered sets comes with a price tag that might raise eyebrows: $3,232.32 per set.

Oof, but at least we’re having fun with numbers.

While premium-priced by any standard this side of Honma Beres, the cost provides an interesting window into what American-made golf clubs might cost in an era of potential tariffs and renewed focus on domestic manufacturing.

The Model A Irons draw their inspiration from the revolutionary Spalding Autograph Irons introduced in 1932. What made these clubs groundbreaking in golf’s Golden Age were innovations we now take for granted: matched lengths and lies, uniform swing weights, flanged soles and ribbed grips.

According to Straight Forward Golf, these design principles were expressly intended to “promote proper form” with inherent balance and clean aesthetics.

Unlike most modern equipment releases that trumpet technological advances, the Model A pitch is refreshingly different—these are minimalist player’s irons intended to eliminate distractions and encourage a clean, fluid swing through their inherent balance.

If we’re rolling back the ball, why not the rest of the bag?

Made in the USA

What’s particularly noteworthy about this release is the domestic manufacturing. At a time when virtually all major OEMs produce their equipment overseas, Straight Forward Golf’s American production approach gives us a glimpse of what “reshoring” might cost the golf industry. The relatively simple classic design likely helps keep manufacturing costs lower than would be possible with more complex modern offerings involving multiple materials, adjustable weights or complex face technologies.

That’s not to say there isn’t a markup associated with nostalgia crafted in limited quantities, but perhaps it gives some indication of what the ceiling might look like.

The clubs feature True Temper Dynamic Gold S300 shafts and Lamkin Crossline Standard Ribbed grips, both mainstream components, with the true differentiation coming in the classically styled iron heads produced through additive manufacturing.

For equipment traditionalists or those with an appreciation for golf history, these irons represent more than just clubs: they’re a connection to golf’s past and potentially a preview of what American manufacturing in golf might look like if broader politico-economic forces push production back to domestic shores.

Whether this limited-edition offering finds success may offer equipment manufacturers valuable insight about the market’s willingness to pay a premium for American-made golf clubs, even as potential tariffs loom on the horizon.

For more information, visit the Straight Forward Golf website.

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Tony Covey

Tony Covey

Tony Covey

Tony is the Editor of MyGolfSpy where his job is to bring fresh and innovative content to the site. In addition to his editorial responsibilities, he was instrumental in developing MyGolfSpy's data-driven testing methodologies and continues to sift through our data to find the insights that can help improve your game. Tony believes that golfers deserve to know what's real and what's not, and that means MyGolfSpy's equipment coverage must extend beyond the so-called facts as dictated by the same companies that created them. Most of all Tony believes in performance over hype and #PowerToThePlayer.

Tony Covey

Tony Covey

Tony Covey

Tony Covey

Tony Covey





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      TacSKS

      1 year ago

      I was going to complain about the lack of pictures but there is literally one picture on the company’s website. They are selling these clubs without even showing them!

      Reply

      Andrew

      1 year ago

      This might encourage more golfers to play blades because they will be a lot cheaper to make than the super game improvement irons.

      Reply

      CoryO

      1 year ago

      Honestly, I’m a bit skeptical about these being “made in the USA”. Having played around a bit in the DTC space, I see a lot of similarities to other China-produced clubs some of the factories have available. There’s nothing on the site about where and how these are produced. Combined with the crazy price, I’d approach with a healthy amount of caution.

      Reply

      Lefthack

      1 year ago

      Imagine if they made lefties. 🤣

      Reply

      Richard Lyman

      1 year ago

      These are for playing.

      Reply

      ArchieBunker

      1 year ago

      Playing golf in the 60’s 70’s and 80’s, I can remember when about 90% of all golf clubs and balls were made in the USA. There were economy clubs in the department stores, affordable and decent quantity. Higher end more expensive clubs and balls were available in all the pro shops for those who wanted the best. All made in the USA. Today, likely 90% of all clubs are produced in Asia. Would be nice to make the majority of clubs and balls back here in the USA again. We did it then, why not now?

      Reply

      Nick

      1 year ago

      Did you see the price for, what seems, a really basic design? I’m glad for you that it isn’t a consideration

      Reply

      ArchieBunker

      1 year ago

      Throwback design in limited quantities for those who are willing to pay for nostalgia. That’s what makes these expensive. Has nothing in common to what mass produced investment cast irons would cost if made in the USA today.

      R.J. Lyman

      1 year ago

      This is for nine clubs. If for typical seven clubs, the price would be about $2500.

      Killer Carton

      1 year ago

      So we are going to see triple the price for 90 year old club technology? Looks like I will be hanging onto my current set until at least the new world order shakes out.

      Reply

      Fake

      1 year ago

      I’ve wondered with certain limited edition (and pricey) stuff: Are people buying them to play them, or do they sit in someone’s home office or “fun room” as a conversation piece?

      Reply

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