Halloween is still a month away but Bridgestone is already getting into the spooky spirit.
The company’s limited-edition Boo Ball returns Tuesday, Sept. 30, featuring the classic dripping blood treatment on Bridgestone’s TOUR B RX golf ball. The seasonal offering comes packed in Halloween-themed boxes that are as much about the presentation as the product inside.
This marks the second year for the Boo Ball collection although Bridgestone has made one notable change. Last year’s version featured the firmer TOUR B XS. This time around, the company is using the softer TOUR B RX.
With Boo Weekley still on Bridgestone’s staff roster, the Halloween tie-in writes itself, even if Weekley isn’t exactly setting the world on fire these days.
Limited-edition golf balls have become something of an art form in recent years. While some companies go for collectible graphics or premium packaging, Bridgestone keeps it simple with the Boo Ball—just enough spooky flair to stand out without going full costume party.
It’s Halloween golf balls. You either get it or you don’t.
Bridgestone’s limited-edition TOUR B RX Boo Balls are available at select retailers and online at bridgestonegolf.com.
As with most limited-edition offerings, don’t expect these to stick around long. When they’re gone, you’ll be waiting until next Halloween to get your hands on another box.
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