Vice is no longer just the golf ball company. Thanks to extensive data from HIO Labs, Vice released a customizable club lineup tailored to amateur players last year. This time around, Vice is pivoting toward cost-conscious golfers (whether you’re a newbie or an occasional player) by packaging that same data-driven technology into an affordable starter set. Here’s a quick look at the new Vice Boost.
It’s a 10-piece set
The new Vice Boost starter set includes:
- Driver (10.5° regular flex for men, 12° ladies flex for women)
- Hybrid (#4 – 22° for men, #5 – 25° for ladies)
- 6-9 irons
- Pitching wedge
- Sand wedge
- Blade putter
- Carry bag
The set is properly loft-gapped, making it easier for newer players to put something together at an affordable price.
Data-driven designs
Vice is big on leveraging its data on amateur players. With the help of HIO Labs (Europe’s largest golf fitting institution), they used millions of data points to help shape the lofts, weighting and overall forgiveness of the set.
It’s meant to be forgiving
The Vice Boost driver features forged premium titanium to help balance distance and forgiveness. The irons are cast steel with easy-launch soles to help getting the ball up in the air. Vice also made the putter head heavy and added alignment lines on the top for accuracy and consistency.
Newer golfers are the target
With its price point, lightweight design and all-in-one solution, the Vice Boost Set is undoubtedly made for the newer player. If you are new to the game and overwhelmed with equipment decisions, Vice made them all for you.
The focus here is simplicity.
Another thing beginners may like about this set is the unified aesthetics. Everything from the glossy black driver finish to the carry bag has a consistent look. Vice paid close attention to this when it released irons, wedges and putters last year and we see it again in the Boost set.
Entry-level pricing
Vice clubs, like the VGW01 wedge or the VG101 irons, cost about $110 each. While this is still affordable compared to other manufacturers, the Vice Boost starter set is only $449 for men and $469 for women.
It has a total of nine golf clubs and it comes with a golf bag.
I was glad to see the Boost set features a sand wedge. I think that’s a real problem in many beginner sets. However, keep in mind that the Vice Boost starter set does not include a fairway wood.
Availability
The Vice Boost starter set launches on March 4th and will be sold exclusively at vicegolf.com and select retail outlets.
Final thoughts
We haven’t done any on-course or data testing on the Vice Boost Starter set so you’ll have to stay tuned for that. If you want my two cents, I think this price point is perfect for entry-level golfers and will probably do a good job competing with other starter sets. You’ll probably want to add a fairway wood because the gap from driver to hybrid is quite large.
Kraig
1 year ago
Vice is offering a steel iron set & graphite iron set for men, graphite iron set for women.
Men’s steel will be $449 and both graphite will be $469.