SNEAK-PEEK! – Taylormade SuperFast 2010 Driver
Drivers

SNEAK-PEEK! – Taylormade SuperFast 2010 Driver

SNEAK-PEEK! – Taylormade SuperFast 2010 Driver

superfast-8

superfast-7

Taylormade SuperFast Driver 2010 (Sole)
Taylormade SuperFast Driver 2010 (Sole)
Taylormade SuperFast Driver 2010 (Top)
Taylormade SuperFast Driver 2010 (Top)
Taylor Made SuperFast Driver (Face)
Taylor Made SuperFast Driver (Face)
Taylor Made SuperFast 2010 (Address)
Taylor Made SuperFast 2010 (Address)

[phpbay]taylormade superfast tour issue driver, 1, 115280, “”[/phpbay]

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Adam Beach

Adam Beach

Adam Beach

My name is Adam Beach. This place, this site, it’s more than just a business to me, it truly is an expression of who I am and what I believe in, down to my core. I feel the work I do is a reflection of who I am and the idea behind the work I do is more important than the work itself. You see, I don’t actually see myself in the golf business at all, I am in the business of caring. I am a guy who wakes up with one goal: do the right thing.

Adam Beach

Adam Beach

Adam Beach

Adam Beach

Adam Beach

Adam Beach

Adam Beach





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      darth vader

      12 years ago

      for 128 bucks i’m spankin’ it 40-50 yds farther than old r540xd. looks like star wars helmet. COOL!!

      Reply

      Buckii

      14 years ago

      I purchased this driver approx 2 months ago and it has had a very positive impact on my drive. I go golfing with the same group of buddies every week and they are now jealous of my improved drive. I went from usually last in drive length to the longest almost every hole. They no longer call it my driver it is my “weapon”. Even my wife was happy I spent the money on this club… you know it’s gotta be good!

      Reply

      bill whiston

      14 years ago

      I used to use Titleist drivers, but switched to Taylormade about five years ago. I found that both felt great on a “perfect” hit, but as soon as I missed the sweet spot by even a little, the Taylormade was much more forgiving. I have played for 50 years and been as low as a 2 handicap, but age and body type (read arthritis and over 50 extra pounds) have robbed me of some length, so forgiveness is now very ilmportant. I have the Superfast Burner now, and like it a lot.

      Reply

      sebass

      14 years ago

      Hello, it’s nice to join the panel. I am a person who likes to look on the internet for reviews on products before i buy them. I am a 5 handicap, and always hit TM’s. I buy a driver every 8-10 years. The driver i hit now is the R7, which i hit long and straight. I bought the fairway burners 3 and 5, 6 months ago, and in my opinion the best fairwy woods i have ever hit. Looks great. and love the low ctr gravity. I saw a few reviews (not here) who say they get 15 to 20 yards farther) i have to admit i am a little tickled by this. My main question is “What is the best shaft to put in this driver?” fujikura, matrix, project x, fujimotore ? there are so many. My swing speed is about 110. Can u help?

      Reply

      Buckii

      14 years ago

      I’m a high handicapper with plenty of room to improve my game and shopping and comparing new drivers. I would like to see this club under go the New testing used on the Adams Speedline Fast 10 Driver and see a head to head comparison as mentioned in the Adams review.

      I’ve heard good things about the G15 and love the sound it makes at contact. As MGS states above it is tried and true a great club. The argument of Gary and MGS could possibly be laid to rest, is TM just hype or is it selling better because it is a better product? I smell another head to head challenge idea…

      Reply

      Mat.

      14 years ago

      Hi MSG, can’t wait for your review on this driver; I will receive it on friday and wish it will cope with my mp58.
      It gave me great feelings when I first hit few shoots: straight, easy and powerful (don’t think it was thank to me). Ugly look ??? Wouldn’t say so, have friend plying kind of cubic driver (sumo)
      C’mon test it, and shut Garry’s mouth. ;)

      Reply

      Chance C

      14 years ago

      I recently got the 3 wood. this club is amazing! it sounds fantastic when it comes off the face, and it doesnt look half bad. i dont know why yall hate it so much but this is one of the best 3 woods i have hit.

      Reply

      john

      14 years ago

      i have gone off of taylormade drivers, i feel as though taylormade often copies ideas from other major golf companies. i have tested many taylormade clubs and they just dont have it, callaways feel so much more solid and they feel realy authentic and quality. i always go back to callaway

      Reply

      clyde

      14 years ago

      I just bought the new taylormade superfast burner and it hits really strong and straight.The face is even more forgiving than the 2007 burner.Those of you that are complaining about the colors and the shape aren”t spending enough time looking into performance.

      Reply

      Fred

      14 years ago

      I like it, I’ve handleed it a little bit and it feeels great. Will try it on the range tomorrow.

      Reply

      ali

      14 years ago

      OK, so a few of you guys by now have hit the new Burner, and no doubt with the stock 4.8 XCON stock shaft. The soft tip and low bend point contribute to a very high trajectory with lots of spin (too much for a high swing speed)

      Are you aware that TM is making available a number of NO COST shaft upgrades. In particular the TM Fuji Motore (not the TP F1) in both 60 and 65 gram versions. The 65 gram is a great engine with a mid-bend point, a fairly stout tip and something like 3.5* of torque.

      That new burner head on the Motore is a very hot and very playable driver. In fact you can order it right now from The Golf Warehouse. In Right Hand you can get it lofted as low as 8.5*.
      This combo makes(8.5* head + Motore) delivers a penetrating trajectory with tons of roll. It’s probably the longest driver combo out there for moderate swing speeds of low to high 90’s.

      Reply

      Bob Firestone

      14 years ago

      I hit this over the weekend at a demo day and it looks better in person. And a lot better after hitting it a couple of times. The graphics in top create an optical illusion standing over the ball the head doesn’t look quite as unwealdy. This is the first TM driver in 10 years that I am seriously considering buying.

      Reply

      Garry

      14 years ago

      MSG.. I have a little deal for you. Seeing how you think my way of thinking and doing business is all wrong. How about you getting inthe golf business as an of course account. Fillyour shop full of inventory. $2 million is a good start, BUT fill it with thosew great company businmess plans in those niches youare taking about. then six month from now let me know how good you are doing. No TM. goods. Just the stuff that is highlly controlled by the OEMs like Ping – Callaway and Titleist.. Callaways biz plan was so great during the “good years” that they damn near went out of biz. Stock was close to being delisted.. Nike was close to taking them over.What protects a brand is QUALITY.. not who charges the most for a club. What the heck does price have to do with quality. Callaway proved they could sell junk at a very high price. Their quality control was non exostant. If you think so.. take a dozen Callaway goldf balls out.. Check the dimples. See how many in a dozen have sucken dimpples. Balls like that would never get out of Bridgestone of Ttleist QC.. That rightheir QC damn near put Callaway out of business durning the money making years. I do not buy their old tired out of date and touch with consumer business plans. Once again I do not have to placate to these guys to get interviews. I had a fellow poster busting my chops about greasy palms. ONce again I buy all my golf products to not have a biased opinion..but I am human and have faults. That is why I asked you if you did. I am of the Consumer Guide type of views on products. They buy them.. they test them and give an unbiased opinion.. I am not saying you do.. but when one accepts from Greeks baring gifts.. one most give that some thought on the opinion rendered. This is my last say on thye subject of anything to do with sales discussions

      Reply

      fsu#21

      14 years ago

      we need to get you two a show on the GOLF CHANNEL .we could call it “the golf view” or “agree to disagree” or “2 men + a 3 iron”. the golf channel will put anything on the air!!anyway i enjoy your bickering. im going to be SWITZERLAND here and agree with both of you. i’ve been in golf retail, i’ve been a tournement coordinator , i,ve been a club pro and am currently a teaching pro and no matter what it is you do in the industry one thing holds true “SELL OR DIE” it’s all about the bottom line and for GARRY and me and thousands of others this will always hold true. on the other hand historic reputation has seemed to work well over the years for PING+TITLEIST [ I still dont know how ping survived that zing+zing2 mess they had back in the early 90’s] to each his own but i cant see how TAYLOR MADE products dominating club sales is such a bad thing. MGS could you elaborate on why your predicting the future demise of TAYLOR MADE?

      Reply

      mygolfspy

      14 years ago

      What Garry seems to miss out of every reply is that I never said sales don’t matter which he is beating like a 2-yr old dead horse. Of course sales matter but 99% of golf companies don;t have the luxury TM does to spend an endless supply of money putting new product out there and heavily marketing them all. They have to stay within reasonable confines within their business model to be successful. And why would they take a chance and overspend when there is no gurantee it will pay off…too risky. But TM has the fortunate status of being able to take more risks.

      And they changed their model from branding to one market share. Which is their choice and they can with the funding they have. Although like almost every other company who has tried to survive this over the long haul they will fall and fall hard. And the blue-chippers that stuck to the guns will be there when it all happens. And yes they might have some rough years but their trends are not as violent and much more manageable.

      Garry

      14 years ago

      take my name out. put Roger Dunn inplace of mine. and tell that smae thing to then. thell them it is not about their floor space. Go to the OEM;s and tell them about it isn’t about floor space. I must hear didderent sales meeting then you get to sit in on. When I go to a corp sales gathering. their are no media members participating. and whe I was a regional rep. never saw saw any media folk at those.. and the meetings above my pay grade their was diffentalety no media. To tell me it isn’t about floor space is ludicrous. Sales numbers come from amny factors. One being where and how displayed and how much per foot it brings in. Go tell that floor space is BS to the giant marketing goriulla at Wally Worls and to Proctor and Gamble. We can argue this until hell freezes over. This business like ALL OTHERS are run by the almighty dollar.. pure plain and simple!

      Reply

      mygolfspy

      14 years ago

      Like I said you would not understand. No need to explain.

      Reply

      Garry

      14 years ago

      what are you doing behind your deslk laughing. are the courses closed in Carlsbad on Tuesday’s? I would be out laughing on a nice curse if I was living in paradise… I take the European outlook on life. play more.. work less

      Reply

      mygolfspy

      14 years ago

      I enjoy my job that is why I am at my desk on a weekday.

      Reply

      Garry

      14 years ago

      MNSG. tewll that to the OEM’s it isn’t aboput floor space. I have quotas I have to met set by the OEM’s.. and believe they are very interested in floor space in each and every store they are in. OEM’s will come in and actually measure how many feet their product is taking up. They will even try and tell you where to put it. I also got a lot of my sales experience from the very poeple you are telling me I am wrong about. that were taught to me by THEM? Now they are wrong? I am confused again MSG.. Help me out here guy lolol nothing worse than a confused old man

      Reply

      mygolfspy

      14 years ago

      You are thinking to small scale Garry. You keep going back to YOUR store and what the reps are about. I don’t think you will understand if I explain this to you…since you can’t seem to get past your front doors.

      Reply

      Garry

      14 years ago

      I am getting my jollies also MSG.. I hope no body takes this serious. It is good to kick all golf subject around. I wish more gound level guys would chime in and give Joe Golfer a little of what makes this great industry tick. We nned YOU. we need trouble makers like me to qustion what the OEMs think they are doing. It is MY money and YOUR money.. you better have somebody on OUR side. Liking these guys is liking an insurance company.. they are all groovy until you have to deal wit them on a daily baisis

      Reply

      Garry

      14 years ago

      Why would I like a company that doesn’t sell, taking up store floor space?

      . You know Bruse Riccio at Miuno. We have conversations often. I like Bruce a lot. You can talk to the man and he is all ears. The he has his say.. the last say..lolol

      Maybe this is why Mizuno does so well in the better line of Irons. The best in the biz in my little ole opnion..

      Reply

      mygolfspy

      14 years ago

      Garry – I suppose you will not understand then. It is not all about YOUR store and YORU floor space in this industry.

      Reply

      Garry

      14 years ago

      Sales. you act like sales isn’t part of the game. let me tell you. it is most of the game. when is the last corp meeting you sat in on. Sales leads thje topic of discussion. It is the MAIN thing.. no sales. you are a histroy lesson. PLease do give me a lesson in buiness managemant. I am all ears always willing to learn a new trick… and they say you can’t teach an old dawg new tricks.. I disagree. If it isn’t sales. then why are the OEM;s in business? I will guarantee you. Ping busts their reps butts when the numbers aren’t there. One of our local pros got his butt canned from not making his numbers last year! When I went college..all be it in the late 60’s at Stanford in between joints. I got a degree in business. went on and got my MBA. I guess those professors were full of crap. I by my own addmision am biased to Mizuno and TM with a dose of Bridgestone added. I was never taught at any time in school that sales weren’t the number one thing in being and staying in business. Guess I better head back to the brain factory and get reprogrammed

      Reply

      mygolfspy

      14 years ago

      I am seriously laughing at my desk right now Garry. You have a one track mind. Never said sales were not important…I said they all have different models and different niches to fill. I am sure your MBA should have taught you this. Outselling TM is not what everyone is out to do…I would think you should know this with your education. You might not need to head back to school maybe just think outside of who is the one leader in overall sales numbers. This is not the only gauge for success in this business. And once again I would think you would know this since you have been in the business so long. The names Titleist and Ping have lasted a lot longer near the top then TM. And that is because they stick to their model. You seem to only like companies that make a lot of sales in your store or who take care of you. Their is more to the business then these two aspects Garry.

      Reply

      Garry

      14 years ago

      MSG. my favorite company is the company whose stuff sells. If it sits in the racks it tells me a couple things. One it does sell.. Two something is wrong withthe product. You can have the best tech.. but if it doesn’t move. Just what good is it?

      Reply

      mygolfspy

      14 years ago

      Like I have said to you before…you are only concerned with your sales…they are not concerned with just YOUR sales. Not every company is in this to sell more stuff then the other company. They have models that they stick to and that is what they base their yearly goals on Garry. You have to think outside the doors of your store to get a better picture of how thee golf companies operate. Ping and Titleist will NEVER get into that type of selling match…they all have their niches and they stick to them. Taylormade is different because of some unique circumstances that they have had. And it will not be like this for long.

      Reply

      Garry

      14 years ago

      FSU #2.. I like your thinking.. I am going to do better than that man. a blow out in store isn’t big enough for my friends at Ping.. I am figuring one huge order. and put it where ping hates the most.. it is called EBAY

      MGS . Just how many pros play TM? Ping? and Titleist(Europe is big) Not all players are on are getting paid to play the driver.

      Did you happen to catch a golf tournament last year/ it was one where Nick Faldo was babbliing about noithing.. the camera was focusted on a Ping Tour Staff player pulling his Ping head cover off that. what was it.. TaylorMade R9 TP driver. So what does Sir Nick say? “I bet Ping sure loved that little commercial”

      MSG are you familar with Future brands wanting to unload Titleist. According to them it is because they are not stable at. Future brands wants to sell them as one piece. The potenial buyers only want the shoe and ball divisions.. even though that division has taken some serious losses in patent problems. Bridgestone got billions out of them and are still bleeding them. Callaway wants to put them out of biz.. Just shows you what kind of money is in the ball biz. The Titeist Western Regional rep said it is all about the balls! and nothing but the balls. that is were the BIG money is made.

      Reply

      mygolfspy

      14 years ago

      Well for Titleist the money is in the ball and Foot-Joy actually. But Fortune Brands would want to be getting rid of any golf company that sells clubs right now. It is not a stable market for any golf company and Fortune brands does not want that in their stable and would not want Taylormade either. Although out of all the golf companies Titleist dealt with the downturn the best and that is because they have a great understanding of their business model and saw this well ahead of time and knew how to adjust. Others didn’t. I know you are a TM guy because they sell well in your stores…which is great for you but not great for the future of TM. They have deeper pockets that allow them to have the business model they currently are using which is not a luxury others have. But that does not make them a better company.

      Reply

      Garry

      14 years ago

      I know one thing. They sure sell and Ping is very slow. We blew threw our 1st allotment in a week(36) So far this year 8 Ping drivers sold. The new R9 Supertri is really hot. I am amazed. I just wish Ping would come out with somthing that sells. Be nice to see it move out of the shop.. so we can bring in more TaylorMade products. They SELL AND you are most certainly right about TM being marketing genius’s.. one of the most fune filled evenings I spent was a Friday night in Carlsbad in a bar watching and liistening to TM & Callaway employees throwing insults at each other.. no animosity amoungst freinds.. lolol

      Reply

      fsu#21

      14 years ago

      GARRY,
      your retireing soon, you should offer a “BIG PING BLOWOUT SALE” and laugh at ping when they come to suspend your account. sure you might burn a couple bridges but the garbage isnt selling and your leaving so to hell with them!

      Reply

      mygolfspy

      14 years ago

      Well they might sell better but results don’t lie and the G15 is definitely a better driver from every test we have done. Ping and Titlieist would prefer stability more then simply grabbing market share for the short term. Which is TM new business model. The TM rein will end soon and when it does they will not know what to do financially. And that is why Titleist and Ping are more stable companies for the long term. Sales are only one part of being successful. Management is another part and Ping does that well. You equate everything to what sells in your store. Which is important to you we understand but in the business meetings within these companies they are not worried as much about that right now.

      Reply

      S2H

      14 years ago

      Typical of TM to copy…That is a cheap version of a Callaway FTiZ! Has TM ever changed the way people think of a driver? Have they ever come out first with a radical new design? I think not. But they are very, very good at marketing and having product at a good price though.

      Reply

      Jason

      14 years ago

      Ali,

      What people are doing with the comments on this particular product is providing their feedback. Tiger and Phil or better players in the game generally go by the look of the club. If it looks ugly this does not lead to an increased confidence while standing over it. Both Tiger and Phil have a little more opportunity than the average joe, Tiger works with his engineers at “The Oven” and Phil just lets Roger Cleveland know what he wants. I would bet money that they would pick it up, look at it and say no chance. It has to look good for the players as well as perform. I think that’s what people are stating here. I have been to TM in Carlsbad as well. Great facility.

      Now the R9 Super Tri, that is a wicked looking driver.

      Reply

      Chance C

      14 years ago

      i kinda like the look! if its free, i would love to have the driver in my bag! i love taylormade and have the R7 irons which i love. i am STILL yet to hit the R9, but i have heard good things. i personally love the head shape of the latest burners/ tour burners, and i would take thisd river any day!

      Reply

      iziah

      14 years ago

      Taylormade has reallty hit rock bottom with this one. It looks like the R9 with a skirt on….That “#1 driver on tour” slogan pulls in so many costomers year after year, but comon this thing isnt even inovative. Even Tiger wouldnt touch this.

      Reply

      Garry

      14 years ago

      I have a shop. Want to buy one lolol

      . Jan 10 I can retire.. I will be winding my golf retail part down. Then semi retire.. work like 1-5 pm… Tuesday thru Friday.

      Reply

      mygolfspy

      14 years ago

      LOL…the last thing I want to do is be in retail.

      Reply

      fsu#21

      14 years ago

      it seems the entire industry is walking on eggshells. i am a PGA appr./ usgtf level 2 teaching pro. at our golf academy we have 3 PGA-3 PGA APPR+3 USGTF teaching pro’s that all get between $60-$90 per 45 min session. we just had to run a month long special of 4 lessons=$99 valid thru 12/2010 just to drum up some business . our club manufacture reps stop in and the conversations are somber ,not near as upbeat as in the past and you hear of alot of finger pointing going on in carlsbad. R+D is suffering and this whole TIGER WOODS thing isnt gonna be good for anybody. club pro jobs are scarce and retail is slowly dying. buckle down boys the worst is yet to come. BY THE WAY, THIS IS JUST ANOTHER UGLY TAYLOR MADE DRIVER THAT WILL BE REDUCED $100 60-90 DAYS AFTER ITS RELEASE!!

      Garry

      14 years ago

      GoSpy

      Now I know why you have your name… lolol

      I am chowchow on ebay. I will work for myself for one more year. Then I wiill do mostly Scotty Cameron collectible stuff.

      The MAP pricing is a big deal to the OEM’s. The OEM’s need new thinkers in positions that know and understand how the internet works. A lot of the OEM’s would go broke if they shut ebay down.

      Reply

      mygolfspy

      14 years ago

      Actually it was ironic I just got sent an EBAY item of your from a reader yesterday that is whay I remembered the name.

      So you own a shop now?

      Reply

      David

      14 years ago

      Heck, I’ll hit it, maybe even buy a used on in August!!

      Reply

      Robbie Camacho

      14 years ago

      More of a gimmick, again. If they (Taylormade) can produce a “traditional look,” then they will do fine via word of mouth. Triangle clubs, square clubs, or whatever are not going to sell. The reality is this: Most high scoring players are not going to hit 300+ yard drives.

      I still play the R7 I bought in 2004. It is a traditonal shape that looks good and works.

      – Robbie Camacho

      Reply

      Garry

      14 years ago

      I think Taylor Superfast name was around 1st. It is the name of a shaft line that TM uses. Think about 4 years ago. Not a high end type shaft by any means

      I am not that familiar with Adams and when they brought out the Adams Fast Line series. I know the guys on the LD Tour sure like the heads. I bought a few of the low lofted ones at the Mesquite Shindig last month. Can’t wait to put a couple together and give them a try. I think Adams is the only OEM to offer the real low lofted heads.

      Reply

      Garry

      14 years ago

      Golf Spy

      Great coversation we are having. The people here need to hear more about the inside parts of the business. There is more to this game than meets most peoples eyes.

      I had one Titleist higher up say ” it is all about the golf ball” that is where the BIG money is made. They will worry when that time comes. That time maybe here

      I think the big suits have put a dent in that profit thing. Bridgestone.. $5 billion back and future royalties(nobody will confirm this due to the judgement) Callaway if they win this latest round.. There will be no Titleist.. the new way of making a buck in the industry is to SUE

      Taylor’s philosophy was/is.. down market we are going to take a beating.. might as well take market share. Give up on enforcing the MAP(price fixing) and take share. While Ping – Callaway – Titeist – Mizuno etc sit on their butts cutting accounts because they give deals on ebay. How moronic!! They say protecting the brand and its intigerity is HOG WASH! Charging the most has nothing to do with it. Eli’s tired chartge as much as you can therory is over. As far as I am concerned he was/is the problem with high costs today.. and Callaway’s QC sucks and always has. I worked for Callaway for 7 years as a Territorial Rep.. Same with Taylor and Titleist.. got tired of the BS and went into business for myself. Now I can retrire and going to do it end of 2010.. I will take that long to sell out the inventory

      I have my Rep and Regional rep reading this stuff. Good for them to get an ear full. Can’t wait until I have to put in 3 or 4 hundred lot order for a future dawg

      Keep up the good work man!

      Reply

      mygolfspy

      14 years ago

      I agree that there is more then meets the eye you are right about that. And you are right Titleist makes their money with the ball.

      And you are also right about Taylormade’s philosophy about grabbing market share and the other companies trying to protect their brand…but I do think in the long run protecting your brand is very important. They might have so slow years but Taylormades time is coming.

      Where do you work now Garry? Is that your stuff on EBAY…I have seen lots of it under ChowChow before.

      Reply

      nick

      14 years ago

      By far one of the ugliest drivers I have seen. The first burner tp would be the only burner I would try ever. And major disappointment on the similarity of names to the new Adams Fast 10 line of woods coming out. Adams has worked hard to get where they are today and their new fast 10 woods are great. Really soils the individuality of Adam’s name.

      Reply

      Garry

      14 years ago

      Golf Spy

      I am not buying TM hasn’t any technology. I am envolved in the golf industry. I have 45 years in it. Worked in every facet of the industry. TM isn’t to where it is with out technology. Just take that little sleeve they come out with. Give it some close look and try and fathom how much money and time went into it.

      What techonolgy has Callaway expanded on? Drivers have basically been the same for 4-5 years.. Titleist has done nothing in years besides get sued.. some much so Future Brands wants to dump them. Ping. I don’t see anthing they have done that is ground shaking. Same old G5 driver.

      Advertising I sure see a lot of Callaway adds.. Problem with the golf industry is they are racing for the $1000 set of irons.. The $1000 driver.. they are more worried about pricing fixing and screwing the customer to death. I have a real ground level hands on persective of what is going on from many angles. The OEM bean counters are ruining the industry. The more the bean counters screw down.. less tech comes out. Since the Taylor Quad came out.. all the others have been be hind the 8 ball.. my sales tickets bare this out.. and does at all other golf shops in the country

      I had a engineer/designer tell me technology has nearly reached its max.. now they will fluff stuff up.. Like Honma des with their etchings of Mt Fuji on golf plating.. then charge $35,000 for a set of 8 irons

      Reply

      mygolfspy

      14 years ago

      I agree they have technology Garry…what I was saying is that is not the only reason they have a large share in the market.

      Although that sleeve you refer to was created long before they came out with theirs. But they did improve on it with theirs. Callaway’s line-up of drivers this year gives just as good or better results on any launch monitor you want to test them on. It is just how they are percieved compared to Taylormade today that makes a difference. Word is spread about products in an instant today with the use of social media and you have to be on top of how that information is put out to control today’s market. And Taylormade does a great job with it because they have spies everywhere controlling how that information is leaked over a long period of time which keeps their hype level up. Callaway has NO idea how to do this and it is majorly impacting their sales numbers.

      Just throwing up an ad does NOT work anyore. You say you see Callaway advertising a lot today and you are absolutley right but that format no longer works and will never again. They just have not come to reality with this fact yet. And Taylormade and Nike has. But you are correct about the bean counters. They have no idea what actually drives the market. Ever since Ely was out of control of Callaway and the bean counters took over they lost market share.

      But your engineer/designer was only right if he ws speaking about the last 10 years or so about technology. This was the USGA’s fault 100%…they put them all behind the 8-Ball with their past rulings…much of the technology that OEM’s were working on that can take years to develop had to be scrapped which is why you saw the “fluff” stuff. But their is now some good technology in the pipeline and if the economy was better you would already be seeing it. But it will have to turn around a little to allow for these ideas to surface now.

      And in regards to Titleist and Fortune Brands it really does not have to do with their lack of technology it has to do with business. And Fortune Brands does not see the golf industry as a profitiable venue right now. Titleist is one of the only companies right now that is profitable at all and that is because they have a great staff. Their business model is just never been about pushing the technology envelope every year and taking big risks.

      Reply

      Sergio

      14 years ago

      Far too many graphics, especially on the crown…Graphics gives it an aesthetically pleasing look, but where is the technology? I can’t imagine this club is much different than the CGB…are we talking about a 440cc /460cc, Deep Face/Shallow Face, External Weighting/Internal Perimeter weighting? Just b/c the graphics are cool (mimic carbon fiber or another exotic material), it still doesn’t hit the ball.

      Reply

      mygolfspy

      14 years ago

      The problem is they create too many drivers. For this reason it is hard to come up with ground breaking technology for so many models. So you end up with a new paint job and some odd looking crown.

      Reply

      alex p

      14 years ago

      it looks like a knock off of the 2009 burner.

      Reply

      Garry

      14 years ago

      What guy wants that little PINK striping on their driver. I hope this is a womans model.

      Reply

      mygolfspy

      14 years ago

      That is actually red in person Garry.

      Reply

      Garry

      14 years ago

      Matt.. you say TM never has anything new. Just updated prior models. Have you had your head in the sand. Why is TM the #1 driver if it is all OLD. TM is the industry leader. Maybe that is why they have over 55% of the driver market. Just what has Titleist – Callaway etc done as industry leaders. NOTHING.. talk about no new designs other than paint jobs..

      The driver looks like a CGB Driver. Same head make up.. Same sytle of triangular head… carbon compond head. Me as a shop owner hope this isn’t the answer to the r9 driver being phased out in the spring

      Reply

      mygolfspy

      14 years ago

      No this is not the answer to the R9 phase out. And the reason TM owns 55% of the market has little to do with technology and more to do with smart marketing and deep pockets. Callaway has some good technology and good heads they are just WAYYY behind when it comes to marketing them in this new social media marketing environment. They are clueless right now how to run their ship. They are more concerned with bean counting right now.

      Reply

      ali

      14 years ago

      Hey Guys,
      Since I doubt that most of you/any of you have tried the new Burner I am amazed that you can tell how it works for you or does not work for you by a picture. Even Tiger and Phil can’t do that !!!

      For the facts, no, there is NO COMPOSITE, it’s an all titanium head. It’s just the paint job. No it’s not an R7 CGB MAX, there are no moveable weights and while it’s triangular shaped. it does not have the front to back dimensions of the MAX.

      I was In Ca. last week in Carlsbad home of TM. I was able to play with the Burner and it’s HOT !!!!! It’s lighter than the 2009, about 285 grams total, with a swing weight of D8, that’s right D8.

      It’s like the new Cleveland Launcher, super light and long shafted for distance with a good degree of foregiveness. Maybe all of you 110 MPH swing speed guys don’t need or want more distance, but to us puny 92 MPH driver swing speed guys this puts us in the 240-250 yard range and in the short grass.

      The shaft is light but controlable, it’s a Matrix XCON , and they are going to be retailing for $250 not the usual $299. For you big hitters, order it with an optional shaft such as the real Fuji Motore F1 and you have a nasty driver in your bag.

      Try it once it hits the stores and let’s see if you still feel the same way.

      Reply

      Chance C

      14 years ago

      i have the 3 wood. love it!

      Bill K

      14 years ago

      I do not like the looks at all but the Burner driver has been a really great for distance and accuracy. I’ll give it a try and if it is an improvement over my 2009 Burner – then it is in the bag.

      Reply

      Will

      14 years ago

      Excuse me…I just barfed

      Reply

      mygolfspy

      14 years ago

      LOL…so did a few others I think. All this negative feedback might force to change this one. But if they remove the crown graphics then it is easier to see that they did not change much…so what to do TM?

      Reply

      BigHurt28

      14 years ago

      TayorMade just has too many ideas on how to put a low CG in a driver, I have a Japen head of Taylormade an 8 degree Square with the weights but it not legal in the states, it was a gift-but i cant stand them, every 3 months a NEW driver, I prefer COBRA…I have the L4V Pro and that ZL driver is really sick, I will never buy a TaylorMade anything again!!!

      Reply

      mygolfspy

      14 years ago

      I liked the Cobra ZL as well…nice stick Cobra made there.

      Reply

      glenn

      14 years ago

      Why is it not legal here?

      Reply

      C. Evans

      14 years ago

      Yuck, no thanks. The crown is way too busy and distracting.

      Reply

      Peter Ciambrone

      14 years ago

      I was a huge TM fan but do not like how quick they are to add another driver to their line and multiple times through out the year. Keep an eye out for the R9 SUPER TRI and god knows what else we will see in 2K10. TM needs to stick to 3 solid drivers instead of 25..

      Reply

      mygolfspy

      14 years ago

      Yeah seen the SuperTri…another un-needed driver. They are turning into a PC company.

      Reply

      Peter Ciambrone

      14 years ago

      1 word…… FUGLy!!

      Reply

      Hussein Roshdy

      14 years ago

      No driver will cure your slice. Just change your swing to a more flat inside-out plane(or inside-in for a draw (hook if exaggerated)) with keeping the club face square at rest, at takeaway, at back swing and at impact. You’ll be smoking 300 yards drives straight like arrows.
      Oh, and hold the club down a little bit, I mean chunk down on the grip, you’ll be amazed at the difference in control. Also turn your hip aggressively at impact towards the target line.

      Believe me, I used to be a terrible banana slicer, now driving has become the strongest aspect of my game with my mishits being hooks or strong draws. I rarely fade/slice anymore.

      Reply

      Jason

      14 years ago

      I agree, ugly. We have square heads now, why don’t we just sharpen the edges off and make a triangle head, then we can play shapes. What’s next an octagon shape? To C.G. and John, I’m still astonished that some people think a club will fix their slice. Lessons are far more beneficial than buying a club, we as Instructors are trying to change this mindset of the buying public.

      Reply

      John Barry

      14 years ago

      I agree Confused Golfer, unless it cures my slice, I will just hit it once and move on!

      Reply

      Confused Golfer

      14 years ago

      Me no likey the looks of this driver…. can’t imagine this making it into my bag…. UNLESS it can miraculously turn my “power fade” (AKA slice) into straight 300 yard drives down the middle of the fairway

      Reply

      mygolfspy

      14 years ago

      From the looks of the emails and comments it is about 95% of you guys that do not like the looks of this new driver. We will have to test it and see how it performs.

      Reply

      Dave Wolfe

      14 years ago

      Who am I going to kid…
      I’ll hit it when it gets into the shop…

      Reply

      Chris Harman

      14 years ago

      Burner line is gettin uglier every year. Next year it will just be a dumpster with a shaft coming out of it.

      Reply

      mygolfspy

      14 years ago

      I have to agree Chris..at least in the looks category. And it is pretty unanimous from the feedback we have gotten from you guys so far. Between the emails, comments and Facebook comments it is about 95% disapproval on the looks.

      Reply

      clyde

      14 years ago

      If your really hating the taylormade company to compare it”s drivers to dumpsters,then do everyone a favor and get some lessons.Color and shape won”t make a golf ball drive down a fairway.

      Reply

      Chance C

      14 years ago

      i like this man. he knows how it is. its how the club performs, and i have the 3 wood. i love this club, it feels great off the face and i wouldnt ask for another 3 wood.

      Dave Skeggs

      14 years ago

      it looks like another version of the CGB driver line but aimed at another market. I can guarentee that club will never see the light of day in my bag

      Reply

      matt

      14 years ago

      for me there has always been one problem with taylormade’s new drivers, their not ever really new, mostly just last year’s model with a new paint job, and name. occaisionally theyll add another gimmick, case in point, they have had what like 15 different burner models…haha…

      also : is this supposed to fast in the ways of being light or aerodynamic? it looks to be same face that the R9 uses which is fairly tall, and not very aerodynamic…

      Reply

      mygolfspy

      14 years ago

      Well you are correct when it comes to the Burner models. For further proof you can look at this article:
      http://mygolfspy.com/2009-taylormade-burner-driver/

      Reply

      Dent

      14 years ago

      idk i have the 07 burners and i hit great. better than Callaway, Cleveland, or all others.

      clyde

      14 years ago

      if all that your concerned with is looks in a driver ,then why are you golfing.Go into something like painting or color painting.Just to say that their is more into a driver than just how it looks.Performance speaks for itself. no more

      Reply

      clyde

      14 years ago

      It sounds like you had a bad golf game with a taylormade product and your blaming the company for your own faults in your game.Also if all that you are looking for in a new driver is prettiness and head shape then why bash the tm company;get into painting or your own stupidness.

      Reply

      Parker

      14 years ago

      I’m a little confused about the sole of the club as well. It hard to see it clearly with the plastic wrap around it. Will this just be a lighter version of the TaylorMade Tour Burner? The head shape seems very similar.

      Reply

      clyde

      14 years ago

      Do you really think that drivers come with plastic wrapped around them.it’s a new product and that is how they wrap drivers before shipping them,so that they stay new looking for the customer.

      Reply

      Chris

      14 years ago

      Wow it looks kinda funky… the carbon-fibre crown is very unusual the hexagons remind of Callaway balls and their packaging. Is that a giant 1 on the sole MGS?

      Reply

      mygolfspy

      14 years ago

      Yeah Chris it is a giant #1.

      Reply

      clyde

      14 years ago

      It sounds like all you want in a new driver is looks,also why are you people bashing golf on how they make their products.I guess your so much better at it,that when your game is bad you have to take it out on shape and color.

      Ben

      14 years ago

      Actually, being that most drivers are all maxed out on the legal USGA specs, the common idea is to find a club that looks good and then get a shaft that fits you. Not bashing golf, but sounds like you are one of those players that can hit whatever and have no idea how important it is for you to have a club to set up to and mentally be confident that you will hit it good before you swing it.

      As to the club, there is a lot going on to see at address to the ball. I got the idea of the speed slot being in there like Adams new driver, but cant you hide it underneath the club so its more traditional looking from the top. Just one mans opinion on what he likes, i also don’t like the square headed drivers, but many avid golfers think they are tremendous.

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