The Creative Mind of Guerin Rife
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The Creative Mind of Guerin Rife

The Creative Mind of Guerin Rife
“If there is one word that makes creative people different from others, it is the word ‘complexity.’” – Juliet Bruce, PhD

If you were to list the attributes of the most creative among us, you’d find a paradox of personality traits. The highly creative tend to be both extremely energetic and quiet and restful. They can be equally extravagant and reserved, smart and naïve, humble and proud, rebellious and conservative. And they have the rare ability to alternate seamlessly between rational, analytical left-brained thinking and intuitive, visionary right-brained thinking.

And the most creative can start down one path, innately recognize a changing landscape, and either alter their path or allow the path to get wider, if it leads to a better end result.

The creative mind is a very busy place.

Guerin Rife didn’t start out in life planning to create great putters. By training, he was the guy you’d hire to help you sell great putters. Or average putters. Or even bad putters.

Guerin Rife, the man who invented the cavity back mallet putter and putter grooves, was originally in creative advertising. He was an Ad Man – more Donald Draper than Scotty Cameron, and more Darren Stevens than Bobby Grace.

Rife’s path from the boardroom to the putting green was anything but a straight line, but for those blessed with a creative mind, most journeys never are.

Understanding that journey explains how 25 years of hard work, luck, success, and failure made Rife’s EvnRoll putter company the overnight success it has become.

guerin-1200

Chicago to Disney to Leadbetter

“I started out as an art director at the Leo Burnett agency in Chicago,” says Rife in a rich baritone perfectly suited for a classical music radio station. “It was the mid-70’s; I was just a young kid in advertising as an art director. I eventually tried some writing and toed both sides of the creative line.”

Life’s circumstances intervened, however, and altered Rife’s career path.

“Both my parents passed away, so I moved from Chicago to Central Florida in the mid-80’s to help my brother settle the estate and be close to family,” says Guerin. “I started my own little advertising business and design firm, because that’s what I knew how to do.”

Being in the Orlando area helped Rife score some creative work for Disney, but a simple twist of fate hooked him up with David Leadbetter.

“When you’re not working in the big leagues of advertising you’re wearing all kinds of hats and doing all kinds of work. I got into helping a guy develop a product, a training aid, for Leadbetter, and that’s where it all got started. My entry to golf was the Leadbetter Putting System, and I just kind of got into putting from there.” – Guerin Rife

Once on the putting green the creative mind took over, and Rife gave the world something we all take for granted now: the cavity mallet.

“My initial thought was to make something you could use to scoop the ball up with,” says Rife. “But it turned out, as these things do, to have other benefits. It created bottom weighting and heel-toe weighting by getting rid of the top and the mass in the middle. I was doing it by hand and sand-casting Zinc, then sanding it down to make it look like a putter. I powder-coated it blue and called it True Blue. I look at it now, and it’s an ugly little beast.”

rife-mallet.

Rife freely admits he didn’t do a very good job writing the patent for his cavity mallet, specifically the heel-toe relationship to the front-back dimensions.

“I didn’t know any better,” he says. “I could have made the number smaller, and I’d have the cavity mallet patent. But I didn’t protect myself properly. Nowadays I’m a little wiser.”

Groovin’ Through the ‘90’s

Rife says continued experimentation with his cavity mallet putter eventually led to the idea to put grooves in the putter face.

“Getting rid of the top and the mass in the middle created lift,” he says. “That means you could reduce loft and bingo, that’s when I put grooves on the face. I wanted that lift, and I wanted something to grip it, so that’s how grooves came about.”

Guering-Rife-EvnRoll-15b

With lessons learned from his previous patent process, Rife patented putter grooves in 1996 and licensed it to Spalding/Top-Flite. Rife took the patent back when Top-Flite was sold to Callaway and then, in 2000, started his own company, Rife Putters.

“I was going out on Tour by myself – I was this kooky guy with grooves on his putters. That’s kind of the way it always is when you’re breaking the mold or doing something different. I didn’t know any better, I was just an individual and being from the advertising world and being a creative director and coming up with new ways to sell brands, I just knew I had to have something different. And it worked.” – Guerin Rife

What worked was roll. Rife’s groove technology combined with reduced loft to minimize bouncing right after impact and got the ball rolling as quickly and as smoothly as possible. And smoother rolls often lead to more putts hitting the bottom of the cup.

“I wasn’t a very good designer back then,” admits Rife. “But I did have some decent stuff and got a few guys on Tour to put it in play. Then around 2002 or 2003, when the 2-ball putter was the biggest thing in golf, that’s when I did the 2-bar putter.”

Guerin Rife - EvnRoll 2

The Rife 2-bar putter was a mini-blockbuster in the mid-2000’s, especially on the Champion’s Tour. It took nearly ten years, but it eventually became Rife’s first “overnight sensation.”

“The 2-bar made sense from a stability standpoint, it was distinctive and visible on TV,” says Rife. “We eventually put together some investors and created an infomercial.” That’s the way you had to skin a cat back then to build awareness.

“There are phases to starting a company – first you have to do the R&D, and then you have to build awareness. That builds sales, and then you have to get the Tour going to create a more enduring brand and more recognition. Then you get market share, and hopefully you try to get profitable.”

By 2005-2006, the Rife 2-bar was killing it. The Rife company spent roughly $200,000 on direct marketing with no print ads or endorsement deals (they did pay performance bonuses to pros using Rife putters), and in one two-month period from December of ’05 through January of ’06, Rife sold $1.5 million worth of 2-bars, at $200 a pop.

“I think at one point we had 30 or 40 guys on the Champions Tour using a 2-bar of some sort. In all fairness, there wasn’t a lot of competition from other OEM’s on the Champions Tour at the time, so it was a chance to gain some credibility. Tour players give you credibility, so we used that as our infomercial base and built a pretty good little brand.” – Guerin Rife

By 2008 Rife Putters was earning about $10 million in revenue and was one of the largest independent putter brands in golf at the time. But then things started going sideways.

Dana Quigley 2 bar

The Perfect Storm

The economy crashed in October of ’08, and lots of “pretty good little brands” hit some pretty rough water.

“The economy fell through, but I also think it was bad planning on our part,” admits Rife. “We were in 17 countries and in 3,000 stores. We had lots of Tour presence – we were really cooking, but we were still spending lots of money on the infomercials, and we had lots of inventory.”

Rife says at the time he wanted to pull back on infomercial spending and focus more on profitability, but he had ultimately lost control of his company by giving up ownership pieces to investors to help fund growth.

“We weren’t making any money. To be honest, it was great for me in terms of recognition in the industry, but it wasn’t great for the investors. If you look at business, there’s top line, and there’s bottom line. Top line is building awareness and distribution – you’re not worried about profits, you’re just building awareness. At some point, though, you have to take advantage of that awareness and focus on profitability. That’s called the bottom line, and that’s the line that matters.” – Guerin Rife

Rife Putters as it was didn’t survive the Recession. Rife says he was very close to a deal to sell to COBRA-PUMA, but that fell through. In 2009, the company was sold to a Seattle-area concern called Innovex.

“That wasn’t an arrangement I wanted to be a part of, nor could they spend the money to make that interesting for me,” says Rife. “So I did my own gig again. I started the Guerin line, which eventually led to EvnRoll.”

Grooves, Part Two

evnroll-test-1

To say EvnRoll is an overnight sensation 25 years in the making is no exaggeration. EvnRoll’s groove technology evolved from those first grooves from the mid’90’s, with an unexpected surprise along the way.

“I knew a grooved face doesn’t hit the ball as hard as a solid milled face putter,” says Rife. “I knew that because when I introduced my stuff years ago, there was always this comment that they’re not getting the ball to the hole.”

The reason that happens, according to Rife, is there’s less contact surface area on the face when you have a 45-thousandths of an inch wide groove and a 15-thousandths of an inch wide contact surface between those grooves.

“It just didn’t hit the ball as hard, but I also knew off-center hits didn’t go as far, either. If you mishit a ball slightly towards the toe, it’s not going to go as far, and it’s going to go slightly away from the center. On a higher speed club there’s a gearing effect, but on a putter, you have the center of mass in the middle. If you hit the ball toward the toe, the ball moves away from the target and doesn’t go as far because there’s not as much energy transfer behind the ball.” – Guerin Rife

So Rife challenged himself to figure out how to alter his putter grooves so that no matter where you hit it – heel, center or toe – the ball would go the same distance. Creative minds tackle problems in a myriad of ways, and to solve this particular riddle, Rife’s right-brained imagination and creativity joined forces with his left-brained analytics.

The result? Something Rife calls elongated parabolics.

“If I reduce the contact surface in the middle of the putter with wider grooves,” says Rife, “and I increase the contact surface towards the heel and toe with narrower grooves, then I progressively hit the ball harder as you go away from the center. Because most of the mass is right behind the center, the ball will go the same distance.”

evnroll-test-4

This is the essence of the EvnRoll putter. Take a look at the face, and you’ll see grooves that are wider in the center with less surface area to impact the ball. As you move toward the heel and toe the grooves taper down and get narrower. There’s more contact surface area toward the heel and toe and less in the middle, which, as MyGolfSpy’s testing has shown, promotes remarkably consistent distance control.

“We really dialed it in,” says Rife. “In an early version I had the grooves too wide in the middle, and they tapered too quickly toward the heel and toe so the balls hit on the outside actually went further than the balls hit in the middle.”

Guering Rife - EvnRoll 3

And as is often the case with inventors, Rife had a “what the hell was that?” moment during development. In testing the early versions, Rife found that balls hit toward the toe were actually crossing the centerline and coming back towards the hole, sort of like hitting a draw with a putter. And conversely, heel hits were actually fading back towards the centerline.

“I’m just going ‘oh, wow.’ I did not foresee that, but it sure as heck got my attention. I did a lot of testing after that and realized there was a kind of redirecting going on – I call it ‘gearing’ just for a marketing term – but there was a redirecting of the ball toward the inside because of that V-shape of the tapering groove.” – Guerin Rife

If you’ve ever pushed or pulled a put, Rife says it’s likely that you simply mishit the putt with impact slightly towards the toe for a push or the heel for a pull. Rife eventually perfected the grooves to even out distance and keep the ball on line, even on mishits.

Guering Rife-EvnRoll - 1

“It turns out this gearing effect is probably more important than the ball going to same distance,” says Rife. “No one hits the sweet spot all the time; Pro’s mishit all the time. The capsule message we have going with this technology is that we eliminate the mishit. I jokingly say ‘it’s not my fault anymore.’”

Validation

Rife, along with partner Steven Riley, whom Rife calls the strategic and business smarts of the organization (“I could not have done this without him. He’s the business and organizational guy, I’m the creative, design guy. One does not survive without the other”), finally launched EvnRoll at the 2016 PGA show. Not long after that some EvnRoll putters wound up at MyGolfSpy for a showdown with the winners of 2016’s Most Wanted putter testing.

“I said to my partner that this is either gonna be really bad or really good,” says Rife. “And goodness, the results came in, and all four of our putters outperformed the winners. And sure enough, after the results were announced our website crashed within the first five minutes. We’ve been playing catch-up ever since.”

Guerin Rife - EvnRoll 7

EvnRoll copped top honors in MyGolfspy’s 2017 Most Wanted Blade and Most Wanted Mallet competition. For further validation, Rife is going back to his roots and setting up shop at various Tour stops to show pros the EvnRoll technology.

“We started with the Champions Tour in Tuscon a few weeks ago and then did a LPGA even here in Carlsbad. We don’t want to use their names because we don’t pay them, but we had our first Tour win on the LPGA. So the Tour validation thing is starting.” – Guerin Rife

The custodian of this creative mind was in his early 40’s when the idea of adding grooves to a cavity mallet first emerged. Rife is 65 now (he says with a grin “experience is not a young man’s game”), and wisdom has joined conservative extravagance, intelligent naïveté, humble pride and conservative rebelliousness. And when you add those paradoxical traits to left-brained analytics and right-brained vision?

“I think there’s an opportunity for something special to happen,” says Rife. “There have been a lot of gimmicks over the years, but you can’t make a putter that just has good alignment. You can’t make a putter that’s just milled, and you can’t make a putter that’s just heavy or is a different color. You have to take a more sophisticated and thoughtful approach if you want to do something that’s real and that’s lasting.”

“People are finally understanding the value of putter fitting. If we get the right look, the right lie angle, the right length, the right launch angle, along with the right feel and the right comfort in your hands – then you have this little piece of magic that just feels perfect.” – Guerin Rife

Rife and the new EvnRoll certainly have momentum, and the ball is, pardon the pun, rolling in the right direction.

“And it’s our goal not to screw that up,” laughs Rife. “This is a moment in time, and it’s a gift. It’s my goal to steer this product line in a way that I don’t get goofy and start doing things that don’t make sense for the sake of marketing instead of doing what’s right and what makes bottom line sense.

“Our goal is modest – we want every foursome in America using EvnRolls. World domination is not overreaching; I don’t think.”

Rife laughed when he said that, so the left-brain was clearly kidding. The right-brain, however, is probably already laying the groundwork.

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John Barba

John Barba

John Barba

John is an aging, yet avid golfer, writer, 6-point-something handicapper living back home in New England after a 22-year exile in Minnesota. He loves telling stories, writing about golf and golf travel, and enjoys classic golf equipment. “The only thing a golfer needs is more daylight.” - BenHogan

John Barba

John Barba

John Barba

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John Barba





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      Larry Patrick

      6 years ago

      Did my putter homework online because my Four year old Scotty blade has finally convinced me that all the hype I fell for before I bought it has not proven to be true. However, the results I have read online, even tho I have not been able to put one of these physically to the test, has me convinced now-more than before purchasing my Scotty Monterey, that I will have success with my new ER8 mallet when it arrives this week. We all make adjustments to our stance, ball strike, grip, etc. I will adjust to whatever is needed to insure I enjoy all of the technological advances Mr. Rife has developed. His name is on the line here folks, this is not a gimmick or marketing trick. Are you kidding me? At his age, the same as mine, we have not much time left to enjoy life let alone recover from major business mistakes. I say ‘Let ’em roll’ and I will do so with my new EVNroll ER8 as soon as it arrives!

      Reply

      bert pit

      7 years ago

      I would love to try one of these putters because I understand the technology. Unfortunately, they are not available in the Netherlands.

      Reply

      Jonny B

      7 years ago

      Please do a center-shafted version and I’ll be a customer!

      Reply

      JR Peterson

      7 years ago

      I have the ER5, love it! Four rounds down, holing putts like crazy! Always had issues with predictable distance control with an insert putter. Prefer a metal face. This was a great fit for me. I pure the putter a lot, so this type of putter face is dynamic for me. It’s more of a feel thing, seems to have better tuning than most putters.

      Reply

      Mike D

      7 years ago

      It is amazing to me that a company pulling in 10M a year can still run into cash flow problems – and that the cost of getting a product out to market costs the inventor control of the company. Mr. Rife’s current approach certainly reflects the lessons learned.
      Interesting that Rife patented putter face grooves – not having read the patent I would guess it covers only even depth grooves all the way across the face? So that may leave room for a design of variable depth grooves by someone else like Ping or Taylor or other? Or then Rife as he further developed the idea?

      Reply

      Robert moore

      7 years ago

      Great article.

      Reply

      Robert moore

      7 years ago

      Sounds great. First article I have read about your putters.

      Reply

      Andrew Smith

      7 years ago

      I tried the whole line out at golf town near toronto…had $600 in my pocket ready to buy a new putter. for 2hrs tried evnroll, scotty, ping vault, tm spider and odyessy. the best for me was last years model odyessy works marxman fang with ss 3.0 grip

      Reply

      Scott

      7 years ago

      Purchased an ER2 about a week ago. Tried it in my living room with my current putter and found the putts with the ER2 actually curving…away from my target. =( Putted much better with my current putter. I had the same issue with YES putters with grooves…if you’re not PERFECTLY square, PERFECTLY flat and hit them in the center every time (unfortunately I don’t), the grooves actually seem to put side-spin on the ball. Yes, I understand it’s the Indian and not the arrow…well, it takes a better Indian than me apparently. Unfortunately it rained all week so I couldn’t take it out to the course and try it for real, and even if I could have, the 7-day return period on the EVNroll putters state that it has to be in “unused” condition. Had a hard time convincing my wife to let me spend that much for a putter in the first place so I ended up returning it. Disappointed as I really really wanted to like it and take it out for a spin on the course.

      Reply

      Carolina Golfer 2

      7 years ago

      Very good read, I’ve found the ER5 to be one of the more consistent putters i’ve used.

      Reply

      john

      7 years ago

      Would love to see a center shafted version of the putter… great concept… the enlarged picture of the groove widths should be used for advertising… people need to see the concept to believe…

      Reply

      Foster Atteberry

      7 years ago

      Great write up John, I absolutely love my EVNROLL ER6. I wish you could have expounded on the groove issues with Ping and why Ping Ketsch was pulled from the market to change the grooves……

      Reply

      Brandon Rigg

      7 years ago

      I have ER2 & my off center putts still come out decent. ⛳

      Reply

      Jan Lernfelt

      7 years ago

      I have an ER3 on the way. Very excited.

      Reply

      Curtis G

      7 years ago

      Great article! Guerin Rife is one of the most innovative people in the history of Golf. There’s no doubt that this technology is completely changing the future of Putter design. The biggest compliment is when you start to see competitors copy your technology. There’s been plenty of that in grooves and expect someone else will try to replicate the parabolic grooves from EvnRoll. Everyone needs to get on board with this or your leaving strokes out there.

      Reply

      John Muir

      7 years ago

      Great article, John. I have been involved with a few complex creative people in the golf industry (putter maker Yamada, shaft guru AJ of AJ Tech, and Steve Solo of Advanced Golf) and you truly hit the nail on the head. Mr. Rife sees things differently and golfers are better off for it.
      John

      Reply

      GolfCase

      7 years ago

      Great Article
      Over the years I followed and used Rife putters
      Now am using the Evnroll ER6R with great success.
      The technology works as advertised and despite the price tag I feel these type of putters are value for money

      Reply

      Leonard Harrison

      7 years ago

      I spent a couple of hours with them at the PGA Superstore in Orlando and for me, I just didn’t like them. I spent about 3 hours with various putters and came away disappointed that I didn’t like them. I was also waiting for the new Odysesseys to come out and purchased a 2017 O-Works R-Line w/SS

      Reply

      Don

      7 years ago

      Just curious, what did you not like about the putters? At more than $300.00 a pop it would be good to get all feedback good or bad.

      Reply

      Leonard

      7 years ago

      For me the putters just did not have the accuracy I was looking for. I spent about 3 hours putting on the Superstore’s huge putting green and when I was using the Scotty Cameron and the Odyssey Versa putters for example they were much more accurate with my swing. I drove in 5pm traffic from Tampa to Orlando just to try these putters out and had plans to buy one if I liked one, but I was making 40 footers with a Scotty and I have never used one before. I had a problem getting an accurate line with the Evnrolls and I tried 3 models. May be great putters for others but just didn’t work for me. I drove down to Sarasota and I was looking for another putter. Same thing. I could not stand the one I went to look at. I have used Odyssey’s most of my adult life and they just seem better than all the others. I like the Scotty a lot but I like my new Odyssey better at only about $262 with shipping better.

      McaseyM

      7 years ago

      Great write up John! I would love to try to roll one, but no sacramento retailers at the moment. Still love how some people automatically compare everything to a Scotty Cameron. SC is not the end all-be all of putters, more tour pros are going to the TM Spiders. Check the data here people, Scotty doesn’t do too well

      Reply

      Butterswing

      7 years ago

      Evenroll putters are at Hagen Oaks.

      Reply

      KP

      7 years ago

      Would give up my left hand Scotty California Del Mar if a model was made in the same style. Otherwise that great old Scotty stays in the bag.

      Reply

      Chris

      7 years ago

      I switched to an er2 from a scotty M2 3 months ago…. I’m never going back

      Reply

      ScottC

      7 years ago

      I recently bought a 34″ ER7. The overall weight of the putter and backweighting are excellent for my stroke. Creates a smoother stroke for me. The grooves work as advertised. As do the two dots on the top line. 28 putts in each of the first two rounds with no 3 putts. Head cover is top notch as well.

      Reply

      PUTTING JUNKIE

      7 years ago

      How has anyone not caught on that he blatantly ripped off Ping TR grooves? And why is MGS continuing to publish and promote a plagiarized product? Doesn’t sound like good scientific practice to me. This is neither innovation nor creative thinking. To add to it, his mallet design is a KMart looking version of the Ketsch putter. Shame on MGS for glorifying this disaster.

      Reply

      MyGolfSpy

      7 years ago

      Shame on you for not doing your homework. Take a look around you and see who has been the one changing their grooves, not once but twice. Also who basically invented the groove on putters? How many companies have infringed on his groove. He owns the putter groove. You should know that though with a name like “PUTTING JUNKIE”.

      Do your homeowork then come back and talk to me.

      Reply

      Jon

      7 years ago

      Hi – could you tell me the difference between the TR grooves that came out a couple of years ago and the EvnRoll ones? Is there a difference or is this the same concept? Not looking to allege either came first etc. Just want to understand this.

      John Barba

      7 years ago

      The journey from “looks similar” to “It’s the same as” and ultimately to “It’s a ripoff of” is a minefield of flawed logic. Both the Ketsch and the EvnRoll are great putters and one will work better for some and the other will work better for others. But despite the similar carriage, real differences can be found under the hood – but that takes a little research. Rants are easy, research is hard. And, like the Boss says, take a look around and ask yourself a couple of questions about who has changed grooves and then think about why.

      Reply

      Neil

      7 years ago

      Great article John

      Reply

      FTWPhil

      7 years ago

      Please make a Odyssey #9 style putter!

      “T” alignment aid while you are at it.

      Thank you!

      Reply

      Raymond CHASTEL

      7 years ago

      I’ve bought all THE winners OF THE putter reviews in THE past years ,starting with THE NIKE METHOD 2 ,etc.. And last year it was an EVNROLL ER2 : it’s THE best OF THE lot and THE most consistent ’24/ 28 puts per round ,handicap 7 ,âge 83,I Play 18 holes three Times a week nô winter on THE FRENCH RIVIERA ,nô so called ” winter greens “.

      Reply

      LAbillyboy

      7 years ago

      I’m not real big on the bent putter shafts. He’ll have my interest when they produce a model with a hosel as part of the head using a standard straight shaft.

      Reply

      Mark

      7 years ago

      Talked to them at the PGA show, as a retailer, margins aren’t great, and they didn’t seem all that interested in talking to me. My shop is not a tiny mom and pop, but they didn’t seem to care, so we passed on them.

      Reply

      xjohnx

      7 years ago

      I’m a buyer for a major catalog and I spoke to Guerin about these putters back in the Fall. He is trying to scale at the right pace and, after reading this article I can see why. If the product is good it will sell itself. Last I knew he couldn’t keep up with demand with his direct sales and the few stores he was in then. They’ve blown up since then but these aren’t pumped out of factory quickly. I think he is still trying to play catch up. No offense to your golf shop but, if he doesn’t need you or have product to supply you, there isn’t much of a conversation to have.

      Reply

      FTWPhil

      7 years ago

      Then why was he at the show if, “there isn’t much of a conversation to have”, with your average golf shop operator? Seems like you are making excuses for the Rife’s lack of business performance, and there is evidence of poor decision making on Guerin’s part.

      If he wants to sell putters to the Cameron crowd, at least that’s who pays >$300 for a putter, he should make a little more effort to get his stuff on the shelves next to those putters.

      xjohnx

      7 years ago

      I hear what you’re saying and agree to a point. But, the comment of “why was he at the show?” is a bit of a stretch. A lot of things happen at trade shows and yes, distribution opportunities are a big one. That said, you still need to choose the distribution that fits the business model you’re attempting to implement. Not every brand wants to be in every store that approaches them. I’ll use an extreme example but if you own a chic downtown boutique and want to sell Louis Vuitton, do you think they’re going to talk to you? I agree that these days, nothing beats putting a club in a golfer’s hands and letting them decide on their own. But, as a small company with limited production and huge demand it’s easy to overpromise and run into problems down the road. I also personally don’t agree that these putters only appeal to the “cameron crowd”. The right technology and proven results can get anyone to spend the money.

      FTWPhil

      7 years ago

      “Huge” demand, maybe. I believe it’s more like too much demand for Rife to keep up with. Maybe the golf industry will change to meet his business model. Doubt it.

      The “Cameron comparison” is based on the interaction with a golfer who will 99.9% of the time say “I would buy a Scotty if I’m spending that much”. That’s all you hear as a retailer every time a company launches a putter in that price point.

      EVN roll could be the best putter tech ever, but it’s a tough thing to sell due to:

      A)Price
      B)Availability/lack of distribution
      C)Branding

      That’s a bad mix for this product.

      Mark

      7 years ago

      Well we sell about 80 camerons a year and now with the Toulon produc starting to roll in with the backing and programs of Callaway, I don’t need him anyway. Good luck to him, I have always loved his putters, but business is business. I am glad he is happy with a niche product.

      TxGolfJunkie

      7 years ago

      Great article and insight to Mr. Rife. I just wish they had more putters in stock. Can I get an ER7 in 35″ lefty?!? Just take my money already!!!

      Reply

      Mat Tisdale

      7 years ago

      Great article. Love reading about stories like this. Keep them coming!

      Reply

      Gordon

      7 years ago

      Someone mentioned above wanting to try them before buying.
      I concur with this. I know they have a short trial period with the purchase, but $350 plus is a lot for something you haven’t held in your hands.
      Also, I could be missing something, but I prefer larger grips on my putter, do they offer larger grips on their models?

      Reply

      Gordon

      7 years ago

      That being said, the technology makes perfect sense, and by all accounts, may be worth it. The only club you hit every hole after all.
      Just not in the budget ATM.

      Reply

      Jeramy Rhoden

      7 years ago

      I have the ER8 Had the GOLO prior and my results are avg of 11 one putts per round w ER8 vs 7 with GOLO. I’m very pleased If I could start finding more greens I’d be deadly. 4.3 Hndcp

      Reply

      Mike

      7 years ago

      How does Rife (or you) compare the EvnRoll putters to Ping’s True-Roll models?

      Reply

      FTWPhil

      7 years ago

      Evnroll appear to be the same depth, but the increase in height at the middle of the face. TR are the same height, but get deeper in the middle of the face.

      Reply

      sinewave

      7 years ago

      God bless Guerin Rife. I switched to the EVNROLL from my Scotty Newport about 3 months ago. Once I adjusted to the extra 20 gram weight putts started dropping more frequently. 4 birdies yesterday!!!!

      Reply

      Ronald E. Krauser

      7 years ago

      Wonderful product. I have an ER5 which is the most consistently accurate putter I have owned.

      Reply

      Steve S

      7 years ago

      Too bad I can’t find a store or proshop close to me that has them. I’m not spending 3 bills on a putter I can’t “try before I buy”.

      Reply

      joro

      7 years ago

      They are available online. I still love and Putt with my original 2 bar I have had for years. The ball rolls so good with it and I haven’t seem or found a putter that rolls it better. These 400 Dollar Putters are a rip off. When you see Ping, the original copied Putter copying the Rife with the grooves, you know it is good.

      Reply

      Dave

      7 years ago

      Nice article.

      Reply

      Peter Eller

      7 years ago

      AH ha! he was an art director, makes sense the branding for evnroll is so Excellent

      Reply

      Tony Geistkemper

      7 years ago

      Good read. Priced like a Scotty. Would like to see a side by side comparison.

      Reply

      MyGolf Spy

      7 years ago

      Look at our 2017 Most Wanted Putter Tests. We tested them both head-to-head in both blades and mallets.

      Reply

      Ben Goergen

      7 years ago

      I was thinking scotty was in that putter test and the EVNRolls smoked everything. ER2 is best I have ever owned by miles.

      Reply

      roy hyden

      7 years ago

      I want one. Still a little rich for a fixed income guy.

      Reply

      joro

      7 years ago

      There are some on EBAY right now and the Hybrid in my opinion is the original and the best they made. Under 40 bucks.

      Reply

      Stillnumber1

      7 years ago

      Fixed Income is rough today. Put a little bit of your money in Stocks.

      Reply

      jlukes

      7 years ago

      Love the story and love the ER2 even more. It’s rare to find a classic looking putter with great feel and technology that works, but Evnroll hits the mark

      Reply

      chris b

      7 years ago

      And …. if he could just lower the price a bit, he might get more believers in his product. Still too rich for my blood!

      Reply

      Jack

      7 years ago

      I have an ER2. The technology does everything that Rife claims. It doesn’t quite have the sound/feel that I prefer, but the performance is outstanding. If he could somehow produce a firmer feel it would be perfect.

      Reply

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