- Toulon Golf launches their 21-putter 2025 Collection.
- The 2025 Collection features blades and mallets based around Toulon’s “soft” design plan.
- Available now at ToulonGolf.com with MSRP of $600 (Carlsbad is $650)
Just when you thought that release season was winding down, Toulon Golf unveils 21 new putters. Technically, it is “only” seven mallet designs and three blades but once you include the hosel options, it’s 21 different putters.
It was about a year ago when Toulon unveiled their First Run production release, marking their first official line of production putters.
That release was a big deal as it represented their first batch of non limited-run putters. That was a significant milestone for this small family-run shop.
Since then, Toulon has released a new Small Batch putter each month and a few other limited releases as well.
(The blackout Alcatraz H1 was my personal favorite.)
Now we have a whole new batch of stock putters. Toulon says the design for their 2025 Collection originated from a single word: “soft”.
I’m not sure what the word “soft” makes you think of but, for me, it is not a release of 21 stainless steel putters. I feel the appropriate descriptive word should be “heavy”, “solid” or maybe even “clang.”
We need to explore this softer side of Toulon along with a load of additional putter information. To help you visualize things, I’ve taken more photos than are in a typical Baby’s First Christmas album.
Let’s dive into Toulon’s surprisingly soft scheme.
Toulon’s soft putter plan
Ribbing aside, “soft” is actually a term often associated with putters. It does seem odd like an odd descriptor since most putters are made of hard metals. Describing a putter as soft makes more sense when we add the word “feel” after it.
Soft-feeling putters are definitely a thing and a point of preference for many golfers. The difference between soft and firm is something golfers sense at impact.
Putter makers can influence feel by using various metals, changing the type of face milling, adjusting the geometries of a putter and including multiple metals and materials.
So how did Toulon promote softness in their new 2025 designs?
Softer stainless steel
The Toulon 2025 Collection is milled from 304 stainless steel. This alloy is softer than 303 stainless steel yet stronger and more corrosion-resistant due to a higher chromium content.
That sounds a little bit like the 904L steel that Toulon uses in their Small Batch putters. Unfortunately, the 2025 Collection is not made from that fancy Rolex steel. However, choosing 304 instead of 904L does allow these to be priced at $600, not $1,800 like the Small Batch models.
Softer and deeper face milling
The new version of Toulon’s Deep Tuna Face Mill is deeper than it was in 2024. Each face also receives a second pass of Small Tuna milling for aesthetics and to soften the feel. Double the milling, double the softness.
Aggressive milling removes material from the putter face resulting in less metal interacting with the ball at impact. The less metal that hits the ball, the softer the feel. This is why putters with smooth faces often deliver the firmest feel.
Two tunas worth of milling removes a great deal of the face material and significantly softens impact.
Smoother lines
As you peruse the Toulon 2025 Collection, you’ll likely notice how all of the edges are rounded. Even the edges that are usually sharper, such as the edges of the Las Vegas’s fangs or Alcatraz’s central cavity, are now rounded.
When you combine the rounded edges with the new Anthracite finish, the overall look is very relaxed. The finish is not too light nor too dark and the eye tends to drift across the edges rather than get caught on them.
The overall profile of the Toulon 2025 Collection is smooth and soft.
The sound of softness
Not only does the face milling provide a soft feel at impact, it also contributes to a soft impact tone.
Feel is a funny thing when it comes to putters. We would like to believe that “feel” is a completely tactile experience but sound plays a role as well.
A putter full of softness-promoting components will not be perceived as soft if it clanks at impact.
The milled face is only one of the sound-influencing parameters of the putter. Changing the thickness of the face, angles of the cavity and other physical aspects can all influence tone.
Little changes here and there will change the sound frequencies a putter produces. For the 2025 Collection, Toulon made geometry changes to produce easy listening rather than heavy metal tones.
Functionally soft
A putter’s sole purpose is to get the ball in the hole. Not a single person will play a great-sounding putter that always misses. You can soften up the architecture and dig deep into the face but the putter had better still be balanced and roll the ball as needed.
Toulon has made these to be played. The new 2025 models continue Toulon’s weight-forward design. All of the models have adjustable weights positioned toward the front corners. This positioning boosts MOI and also shifts the center of gravity forward. This scheme gives even the largest of the mallet models more of a blade-like feel.
All of the mallets come with at least two hosel options. Again, this speaks to Toulon wanting you to make putts with your new putter. With so many options, there should be a model that fits your eye and your stroke.
The Toulon 2025 Collection putter models
Now that the softness stage is set, let’s take a look at the new Toulon 2025 Collection putter models. As I mentioned, the release is mallet-heavy but so are putter sales these days so that makes sense.
For the sake of space and (my sanity), I have grouped the putters by model. Photos sets of the different hosel builds are in the galleries at the end of each section.
The Toulon 2025 Collection mallets
The cohort of mallets is numerous and diverse this year. You have large mallets like the Alcatraz and small mallets like the new Charleston. Each model comes with at least two neck options.
(Italicized information below is from Toulon Golf.)
Alcatraz (H1, Double Bend, Center Shaft, Long)
The ’25 Alcatraz features a sleek, streamlined design with softer radii and blends. The shoulders gently slope into a step leading to the back flange. The Alcatraz Long design pairs a heavy, 450g head with a very firm shaft, and is ideal for players with a very shallow arc to their stroke.
The Toulon Alcatraz was my favorite putter of their 2024 release. Paired with the H1 hosel (plumber’s neck), the Alcatraz delivered the alignment prowess of a mallet with the toe hang of a blade. Were it not for the appearance of a new model this year, I’d again list the H1 Alcatraz as my favorite.
Should the H1 neck not be to your liking, you can select an Alcatraz with a double-bend hosel or one that is center-shafted. Yes, there is a center-shafted version.
The long version of the Alzatraz is center-shafted as well. I don’t have in-hand photos of that one. Just look at the center-shafted photos and pretend that they show a longer putter that is also heavier due to a tungsten rather than aluminum sole plate.
Alcatraz H1 (also available left-handed)
Alcatraz Double Bend
Alcatraz Center Shaft
Alcatraz Mini (H1, Double Bend, H4.5)
The Alcatraz Mini takes styling direction from both our Alcatraz mallet and our older Seattle model. Alcatraz Mini is not as deep from front to back as Alcatraz, but has a blade length that is very similar in length to Alcatraz to help us maintain high MOI.
Alcatraz Mini takes many of the blends and radii that made the larger Alcatraz such a crowd-favorite and reduces it to a smaller footprint to cater towards golfers who enjoy a more compact profile. Alcatraz Mini is a multi-material design that features a milled 6061 Aluminum sole plate that allows us to remove mass from the center and move it to the perimeter to increase MOI for more forgiveness.
When I saw the Alcatraz Mini, I had a slight giggle as my brain jumped to scenes of Dr. Evil and Mini Me in prison. If that reference misses you, it probably means your joints don’t ache after walking 18 holes and you should go watch the Austin Powers movies.
The Alcatraz Mini is a new shape for 2025 and an interesting one. It is smaller than the Alcatraz but feels amazingly similar. The Alcatraz Mini does look like a combination of the full-size Alcatraz and the Toulon Seattle.
As with its larger sibling, the Alcatraz Mini is available with three hosel options. The H4.5 is a short-slant, best suited for players looking for more toe hang.
Alcatraz Mini H1
Alcatraz Mini Double Bend
Alcatraz Mini H4.5
Atlanta (H1, H4.5)
Every edge, chamfer and radius was changed for 2025. From the new H1 hosel design to the more rounded top line, everything has been made softer, making Atlanta more pleasing visually. The internal and external design changes markedly improve sound and feel. The slightly larger footprint also bumps up the MOI, making ‘25 Atlanta more forgiving. New for 2025, we have introduced an H1 hosel for Atlanta. This hosel creates a similar amount of toe hang to a traditional blade, making it an ideal leaping off point for a player considering moving from a blade to the forgiveness of a mid-mallet. Atlanta H1 is a great complement for a player with a moderate arc to their stroke path.
The new Atlanta features twin-milled 6061 Aluminum sole plates. We’ve added sound enhancing gaskets in the pockets to create the frequency and duration of the sound to create the feel we wanted.
Have you ever tried really hard to make a putter work because you liked the look of it?
That was my relationship with the Toulon Atlanta. I found the round yet boxy design compellingly attractive. The only thing that was greater than my attraction to the Atlanta was my inability to make putts with it.
The new version with the H1 hosel is a different story and a testament to why having so many hosel options is a good thing. I think the H4.5 hosel is the more attractive of the two options but the H1 actually performs in my hands.
If you dig the Alcatraz Mini but not its hole, check out the new Atlanta.
Atlanta H1
Atlanta H4.5
Carlsbad (H1, Double Bend)
All new for 2025, Carlsbad is an artful execution of modern multi-material mallet design and celebrates the innovation of Carlsbad, the golf equipment capital of the world.
Thanks to our wonderful relationship with Callaway, we are proud to present our version of the iconic Two Ball putter. One of the most renowned and successful putter designs in history, the Two Ball has helped millions of golfers improve their putting through enhanced alignment. It has also won hundreds of tournaments on professional tours worldwide, including numerous major championships.
Our design combines milled stainless steel and 6061 Aluminum with weights from various materials. This innovative shape provides a unique look, sound, feel, and improved performance. The multi-material approach allows for a larger putter footprint and an extended face length, significantly enhancing its Moment of Inertia (MOI). The result is an all-new mallet shape that is extremely forgiving and easy to align.
The Carlsbad H1 is thoughtfully designed with smooth curves and seamless transitions, resulting in a striking overall profile. Its crowned mallet shape offers a graceful appearance from any angle. This putter is in line with the current trend of mallet designs that resemble the flow of a blade. With 20 degrees of toe hang, it features our H1 hosel, which is engineered to facilitate some toe flow in your stroke. This makes it an ideal choice for players who have a medium arc in their stroke path.
I don’t even know where to start with the Toulon Carlsbad. How about I start with this putter is the best 2-Ball design I have ever rolled?
Normally, my 2-Ball story mirrors my Atlanta story. I love the looks of the putter but unlike loads of successful 2-Ball-playing tour players, I can’t putt consistently well with it.
That changed with the Toulon Carlsbad.
I mentioned the Alcatraz H1 was in line to once again be my favorite in the set. That thought vanished once I rolled the Carlsbad H1.
Knowing my history with the 2-Ball style, I had zero expectations that this would be my pick of the litter. When I started rolling balls with it, I think I actually giggled out loud.
This 2-Ball build is different. When you look at it from above, you’ll see the typical two balls on the top for alignment. However, the profile view shows you the Carlsbad’s secret sauce.
The 304 stainless steel sits low and wide in the Carlsbad. When you swing it, you’ll feel the putter just skimming gently across the turf. Since all of the stainless steel is around the perimeter of the base, the stability is incredible.
The Carlsbad does cost $50 more than the other models, probably because it costs more to manufacture. If you are a 2-Ball person, or 2-Ball curious, spend the extra money.
I would not be surprised if Toulon has trouble keeping up with the demand for this one.
Carlsbad H1 (also available left-handed)
Carlsbad Double Bend
Charleston (H1, H7)
The mallet trend on tour is in full force. And leading the trend forward is the emergence of mid-mallet designs — many of which feature hosels that encourage the toe flow associated with blade style putters.
Our new mid-mallet — Charleston — takes the trend a step further in the creation of a new mallet shape that grew out of one of our most loved designs ever: Madison.
The Charleston borrows the shoulder and bumper inspiration from the popular Madison and blends it into a beautiful ear shaped mid-mallet. The result is an all new shape that flows naturally with its organic form, and sounds and feels amazing.
The redesigned H1 hosel features more aggressive blends, which perfectly complement the rounded shape of the Charleston. With a toe hang of 35 degrees, it is an ideal fit for players who have a moderate arc in their stroke path.
I swear to you I said “that looks like an ear” before reading the Toulon description. That’s not a dig against the Charleston, either. There is another great putter that looks like an ear that we don’t see much of these days, the Odyssey #9.
The bumpers may be inspired by the Madison but there is #9 DNA spread all over the Charleston as well. What is interesting is that the Charleston’s hosels are not those typically associated with the #9 design.
The long-slant H7 hosel looks like what you would expect on a #9 but it is attached closer to the center of the putter rather than near the heel. This position dramatically reduces the toe hang of the Charleston H7 compared to a #9.
I think this hosel location will help the putter to fit more players as not that many folks fit into the deep-hang profile.
The fact that Toulon built one of these with a H1 hosel tells me that someone there has a strong thirst for adventure. Prior to this, I‘d have put the likelihood seeing a #9 with a plumber’s neck as less probable than seeing the unification of LIV and the PGA Tour.
Charleston H1
Charleston H7
Las Vegas (H1, Double Bend, H7)
The 2025 redesign of our popular Las Vegas model emphasizes softness in every detail. We refined the H1 hosel, rounded the top line, softened the wing edges, and added a curve to the flange. As a result, the new model is more visually appealing, and the internal and external design changes have greatly improved its sound and feel, making it softer than ever.
The 2025 Collection Las Vegas is a mid-mallet putter featuring a tour-inspired H1 hosel design that enhances toe hang and flow. This design trend combines the swing feel of a blade with the forgiveness of a mallet. The Las Vegas features a milled 6061 Aluminum sole plate that redistributes weight to the perimeter, enhancing forgiveness through increased MOI.
Hello, Mr. Popularity. The Toulon Las Vegas is one of, if not the most, popular of the Toulon designs. Obviously, I know the Las Vegas is an incarnation of the Odyssey Seven but like the other models that share a lineage with Odyssey models, Toulon has put their own spin on the shape.
I don’t need to talk much about the Las Vegas. You know this putter. You’ve seen Xander Schauffele drop Olympic-sized bombs with his H1 version.
Rather than going on and on about the fangs, let’s talk about the 2025 finish. The chocolate finish on the Toulon 2024 First Run Collection was eye-catching and perfect for a new company trying to grab potential customers’ attention.
The new anthracite finish is far more of a let’s-get-to-work finish. The neutral gray finish looks great in all lighting and the little blue-and-red accents give just a bit of a racecar vibe.
It’s like appreciating the refined looks of a F1 car before the race in Las Vegas and then being amazed when it takes off down the track. Soft and fast!
Las Vegas H1
Las Vegas Double Bend (also available left-handed)
Las Vegas H7
Miami (H1, Double Bend)
All new for 2025, Miami is an artful execution of modern multi-material mallet design.
Combining milled stainless steel with milled 6061 Aluminum and milled weights of various materials, we’ve engineered and created an all-new shape whose looks, sound, feel and performance is simply special.
Using the denser stainless steel material in the front section of the design helped us create the more forward CG placement we sought, as well as the sound and feel we desired.
Lightweight 6061 Aluminum was used to help us create both the shape we wanted and the performance goals we sought. The result is an all-new mallet shape that is extremely forgiving and easy to align.
The Miami H1 is artfully shaped and blended — with an emphasis on soft radii, blends and overall profile. The crowned mallet design has wonderful flow from every angle.
It also is on trend with mallet designs that flow more like a blade. With 20 degrees of toe hang, it features our H1 hosel, designed to encourage some toe flow in your stroke. It’s an ideal fit for the player with a medium arc to their stroke path.
The Miami feels like a shape that has been a couple of years in the making. It reminds me quite a bit of some of the mallets that Toulon made while with Odyssey.
If the Toulon Le Mans, Indianapolis and the Daytona had a baby, it would look something like the Miami.
The Miami flips the Carlsbad’s metal distribution plan. This time, the stainless steel is up high and the aluminum sole plate surfs the turf. The T-shaped upper body makes for a great alignment tool.
I dig the little flipped-up lower edge with the Toulon name at the rear. It looks like the rear of a sportscar to me. The Miami does make me long for the Toulon Indianapolis, though. Maybe we will see one of those, ideally with a H1 neck, in 2026.
Miami H1
Miami Double Bend
The Blades
Though fewer in number, the batch of blades in the Toulon 2025 Collection is interesting, both in the additions and the omissions.
Austin
The 2025 Austin has softer bumpers, a newly-designed slightly wider cavity and a more radiused top line. The H1 hosel features softer blends for a more vintage look. Subtle tweaks to the 2025 Austin design created a cleaner look and showcases our design ethos that if done right, less is always more.
The Austin is a Toulon staple. It is such a cool little blade putter. I doubt Toulon needed to soften up this design a whole bunch. The Austin already featured smooth edges and rolling bumpers.
I like the simple aesthetic of the Austin. The sole is now just the model name and the sole weights. How many other companies would choose to have their name fewer times on their putter?
Sean Toulon has been in the golf gear game for a long time. He understands that sometimes a product needs to yell while other times a whisper is enough.
Austin H1 (also available left-handed)
Hollywood
We are proud to introduce an all-new blade for 2025: Hollywood.
The intent for Hollywood was to soften the shoulders and bumpers to create more visual flow to the inherent tailored design. Increasing the radii and softening all the edges, Hollywood takes the beauty of San Diego to another level.
Redesigning the shoulders to flow in a concave shape rather than a straight downward slope helped create the visual movement we wanted. More intense blends on the H1 hosel create a more vintage look and the Deep Tuna Face Mill finishes off the design to solidify the sound, feel and look we wanted.
The softening continued to the sole with our new modified tri-sole design. Leaving a relatively flat center section ensures the new Hollywood will sole perfectly, while the gentle heel and toe relief add to the vintage look.
When I saw that the San Diego was missing from the Toulon 2025 Collection, I was surprised. Like the Toulon Austin and the also-missing Madison and Memphis, I saw the San Diego as a Toulon staple.
As it turns out, the San Diego isn’t truly missing. It just relocated a bit up the state to Hollywood. And, in true Hollywood style, the putter reinvented itself once it hit Tinseltown.
The Hollywood is boxier than the San Diego with more of a James Dean in leather than a Jan and Dean Surf City vibe. The finish on both the Austin and the Hollywood is a bit more polished, yet still non-reflective in the sun.
The look at address is amazing. All of the body lines work toward the target and the sight dot is a Zen-like tool for centering your focus before sending the ball.
Hollywood
New York City
The 2025 New York City design is an evolution of the 2024 model. Featuring a milled 6061 Aluminum sole plate, it removes mass from the center to allow for a larger head with perimeter weighting. This creates a striking look and makes the New York City our most forgiving blade yet.
NYC’s larger head shape requires a longer H1.5 hosel design to keep everything in proper proportion. Our front-loaded, milled round weights enhance ball speed consistency across the face. Additionally, we have introduced the Deep Tuna Face Mill, which creates a soft yet satisfying feel. The alignment aid moves from the flange line to the top line to help improve the golfer’s start line.
The final blade in The Toulon 2025 Collection is aptly named after the Big Apple. The New York City is a large blade, perhaps better described as a small blade-shaped mallet. Unlike the other two blades, the New York City’s size necessitates the incorporation of a sole plate to reduce the overall weight of the head and to push the weight toward the perimeter.
The H1.5 neck is longer than the H1. This keeps the putter looking balanced visually as a typical H1 hosel would look tiny on the larger body.
Toulon mounted the long neck toward the heel of the putter. Doing so promotes more toe hang than one usually sees with a long neck. Often, long-neck blades are face-balanced, but the New York City has the same 45-degree toe hang as the Austin and the Hollywood.
This blade does not have the polished finish of the other two, causing it to appear lighter in the shot of the three of them together.
New York City
No sophomore slump for Team Toulon
Toulon Golf’s 2025 Collection is a great second offering, demonstrating that their success with the First Run 2024 line was not a one-and-done affair. I’m going to go so far as to say this release of putters is even better than last year’s.
The models are more interesting, the finish is more universally appealing and the multiple neck choices ensure more golfers can find a Toulon model that fits.
The Carlsbad is an epic version of the 2-Ball.
Back in 2018 when Sean Toulon was with Odyssey, he, along with Luke Williams and Austie Rollinson, built the Odyssey EXO 2-Ball. That version of the 2-Ball was constructed with the sole intention of making the best 2-Ball, regardless of cost or how many actually sold.
The Toulon Carlsbad is so much better than that EXO 2-Ball, both in performance and maybe even fanciness. It’s not even close. The Carlsbad is a marvel.
What has not changed this year is Toulon Golf’s small-shop approach to making putters. They make small batches of putters, striving to make the highest-quality putters with attention to design and detail that wouldn’t be possible on a larger scale.
As Preston Toulon told me in a recent email, “We don’t make thousands of anything – and therefore the finished product turns out uniquely different.”
For a small operation, making 21 new models is impressive. Having them actually be putters that you’d want to game is even more so.
For more information on the 2025 Collection head to ToulonGolf.com
Rich
2 months ago
“Hey let’s price these even higher than Scotty Cameron, but ignore the fun or the brand cache that drives those prices!”