McIlroy Expects PGA Tour-PIF Deal Update “Definitely Before The Year’s End”
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McIlroy Expects PGA Tour-PIF Deal Update “Definitely Before The Year’s End”

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McIlroy Expects PGA Tour-PIF Deal Update “Definitely Before The Year’s End”

Is it real progress or just more noise?

This week at the Alfred Dunhill Links Championship in Scotland, the PGA Tour and Saudi Arabia Public Investment Fund appear to be continuing negotiations to resolve a longstanding divide in the world of golf.

One of the game’s most prominent spokesmen said it’s a sign that we’ll get a meaningful update on a Tour-PIF deal in the next three months.

“Definitely before the year’s end,” is the phrase Rory McIlroy used. “Maybe it is going too slow for the people who follow golf but I think, in the business world, deals of this size take time. You know, you are talking about billions of dollars changing hands, different jurisdictions in the Middle East, U.S. and Europe.

“It’s a pretty complicated deal but I think we’ll know more by the year’s end, hopefully. We are in October, so three months to get something done and start 2025 with enthusiasm and all move forward together.”

One of the drivers of McIlroy’s optimism is this week’s DP World Tour event, a pro-am held at three classic Scottish courses, where embattled Tour Commissioner Jay Monahan and PIF Chairman Yasir Al-Rumayyan are playing in the same group.

Monahan, partnered with Billy Horschel for today’s first round, was in the same group as Al-Rumayyan at Carnoustie. McIlroy and Monahan will play together at Kingsbarns on Friday before McIlroy and Al-Rumayyan will be out together on Saturday at St Andrews.

This comes on the heels of Tour-PIF meetings held last month in New York.

“You know, there’s no better place than the home of golf to get everyone together and talking,” McIlroy said. “It’s a great thing and a good sign that Jay and Yasir are playing together on Thursday. I think it is a step in the right direction. Time will tell if things go in the direction I want them to or a lot of people want them to.

“I think we all understand it is not easy and, you know, change for the most part in golf is resisted because it is such a traditional sport. But I think, at this point in time, I think change is needed to sort of try and drive the game forward and hopefully we can get to that point.”

Horschel has been adamantly against LIV from the beginning—even calling some of their players “hypocrites and liars” in 2022—but is softening on that stance as the desperation for pro golf to reunite has grown.

“I could never imagine (when LIV was formed) that the divide that we’ve created in the game of golf would create such a disinterest in the fans,” Horschel said. “And that’s really who has sort of been hurt by all this. I do believe some coming together and some semblance of healing to the game and showing what the game is going to be going forward is what we need for everyone involved but especially for the fans.”

It’s been frustrating for golf fans to watch the past 16 months dating back to when the Tour and PIF shocked everyone with a framework agreement. However, a self-imposed Dec. 31, 2023, deadline passed with no formal deal and no repercussions.

Nine more months have passed since that deadline—public updates have been scarce, to put it generously.

McIlroy recently gave some insight into why all of this is taking so long, citing Department of Justice concerns and a split view among players on the Tour and LIV.

While we’re likely a long way out from seeing what the change could be, seeing the two sides talk is at least something to be hopeful about.

A lot of damage has been done. I know many people who have permanently changed their golf viewing habits. Even with a reunited pro golf landscape, some fans are not coming back to watch unless it’s a major.

Declining TV ratings have reached comical levels, with a recent Tour Sunday on Golf Channel only amassing an average of 69,000 viewers—less than standard programming for the outlet. The LIV Team Championship could barely do better with only 89,000 viewers.

Meanwhile, YouTube golf is reaching unprecedented heights. Bryson DeChambeau’s recent video with Bob Does Sports has garnered nearly three million views and more than 5,000 comments since being published last week.

Pro golf is under a lot of pressure to make substantial changes but Tour leadership hasn’t inspired much confidence that the right decisions will be made to generate fan interest.

It now seems like more of a certainty that LIV is going to continue existing long-term, but the exact formula for how LIV will mix with the Tour is a complete unknown.

Hopefully we’ll get some clarity … eventually.

Top Photo Caption: Rory McIlroy and Tour Commissioner Jay Monahan playing together at the RBC Canadian Open earlier this year. (GETTY IMAGES/Vaughn Ridley)

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Sean Fairholm

Sean Fairholm

Sean Fairholm

Sean is a longtime golf journalist and underachieving 10 handicap who enjoys the game in all forms. If he didn't have an official career writing about golf, Sean would spend most of his free time writing about it anyway. When he isn't playing golf, you can find Sean watching his beloved Florida Panthers hockey team, traveling to a national park or listening to music on his record player. He lives in Nashville with his wife, Anja, and dog, Hogan.

Sean Fairholm

Sean Fairholm

Sean Fairholm

Sean Fairholm

Sean Fairholm

 
Sean Fairholm

Sean Fairholm

Sean Fairholm





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      mg

      2 years ago

      With the Fenway Sports Group involved – given time – won’t end well.
      John Henry is about cash money and real estate.

      Reply

      Scott M

      2 years ago

      If PGA and LIV merge, the LIV players should NOT receive any money from PGA events, only world ranking points. They got their money when they went to LIV. If LIV players want to qualify for Majors or the Ryder Cup, they’ll have to suck it up and play for free in order to qualify. If LIV players qualify for Majors, I would be fine with them getting paid for making the cut.

      Reply

      Kuso

      2 years ago

      Yeah why don’t you suck it up and cry a river on your boyfriend’s shoulder LOL
      You clearly have not been paying attention. The PGA of America has already qualified LIV players in to the PGA Championship, so that’s one major already done being hateful. Most of the big name players in LIV are in all of the majors currently as winners in the past 5 years (Brooks, Bryson, Cam Smith, Bland, Phil) , regardless, some of them permanently in the Masters (DJ, Reed, Rahm, Bubba, Phil) till they retire, as winners anyway.
      What do you think they are talking about? To clear the air and make sure they can play in everything, of course! The Ryder and President’s Cups are a given, they would want the best players in the world in those, so they’ll just make the qualifying easier, by giving more captain’s picks so that LIV players can play. They don’t get paid to play in those cups anyway, so what the heck you talking about? LOL What will happen is that PIF will supply more cash to those cups to help them get what they need to make those events bigger, as in, use the tech from LIV where every shot of every player at every hole can be seen on the App, and may be even have an App for those cups specifically where they can do without commercials like they already do on LIV, which is what is needed to circumvent the problem with broadcast on regular TV with too many edits and commercials.
      The possibilities are endless.
      We are also hoping for a 5th Major, where the top LIV players get to qualify automatically and the rest of the world are also invited to play in them via certain criteria and qualifications, but where the Major purse would be $10 Million to the winner, and it gets played in Saudi Arabia or one of the other big countries already on the LIV rotation, perhaps Australia, which would make sense, they can do a “winter” (summer in Australia) major, they already have the Aussie Open, PGA and Masters. One of those should be “elevated” or a LIV one added.

      Reply

      Vito

      2 years ago

      Golf on TV is boring. Poorly shown, commentators who ramble on, too many shots of 3 foot putts. The players are painfully slow (Jack Nicklaus, as great as he was started that trend.). It’s a great watch if you need a nap.

      Reply

      ArchieBunker

      2 years ago

      The FF button on my DVR remote is my friend.

      Reply

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