This New LIV Streaming Feature Could One-Up PGA Tour Coverage
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This New LIV Streaming Feature Could One-Up PGA Tour Coverage

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This New LIV Streaming Feature Could One-Up PGA Tour Coverage

Starting this summer, LIV Golf is promising a new “Any Shot, Any Time” feature where fans will be able to select exactly which golfers, teams or groups they want to watch at any given moment.

The new streaming capabilities, which can be watched for free through the LIV Golf Plus app, will be built upon Google Cloud’s Vertex AI platform. Earlier today, Google Cloud and LIV announced a multi-year agreement that aims to “transform fan experiences through generative AI.”

In addition to watching any golfer during live competition, viewers will also have access to searchable and customizable on-demand highlight reels from any round of any LIV tournament. The Google Cloud partnership plans to enhance the on-course gallery experience by offering 3D aerial overviews of each venue, advanced real-time statistics, virtual caddie views and customized competition recaps.

Why This Could Be Important

The accuracy and depth of LIV’s statistics have been sketchy up to this point, so this new partnership could bring them up to speed on that front.

More importantly, LIV could be the first golf tour to consistently show every shot of every tournament.

The Masters and Players Championship have offered this in the past few years, but typical PGA Tour events don’t have the ability to show every shot live. There are too many players in the field and the cost to produce the content is excessive.

It’s a source of frustration when golf fans—particularly those gambling on a certain player—sit down for a traditional broadcast and can only watch the players shown. Switching between apps and paying for separate services can be clunky.

The PGA Tour has recently expanded its streaming effort on ESPN+, but it doesn’t come close to showing every shot. Current estimates are that only 60 percent of golf shots from a PGA Tour event are shown to the audience.

LIV has the luxury of a 54-player field—they’ve recently added some big names to bump the total up—and we know that cost isn’t much of a factor for them.

Golf has been desperate for something like this. The PGA Tour has not taken the fan experience seriously, one of the many reasons why its product has become endangered.

We’ll see exactly what it looks like later this year, but LIV could be heading down an interesting track here.

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Sean Fairholm

Sean Fairholm

Sean Fairholm

Sean is a longtime golf journalist and underachieving 8 handicap who enjoys the game in all forms. If he didn't have an official career writing about golf, Sean would spend most of his free time writing about it anyway. When he isn't playing golf, you can find Sean watching his beloved Florida Panthers hockey team, traveling to a national park or listening to music on his record player. He lives in Nashville with his wife and dog (of course the dog's name is Hogan).

Sean Fairholm

Sean Fairholm

Sean Fairholm

Sean Fairholm

Sean Fairholm

Sean Fairholm





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      BH

      3 months ago

      And still, only CryptoDog is watching…

      Reply

      CryptoDog

      3 months ago

      At least I have LOVE, not hate like you with the prejudice and xenophobia in your heart lol

      Reply

      CryptoDog

      3 months ago

      So awesome!!!!! I’m going to love LIV even more!!!!!! Being able to watch every shot of your fave players’ will be so educational.
      But can you imagine the number of cameras and camera operators there have to be on course for that????? One for every player, and all the other ones from overhead, from the greens, around the course from every angle!!!! Absolutely unreal!!!! But also magical.

      Reply

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