This Limited Gear is Moving Me (In a Good Way)

I’ll admit it!

I’m a big fan of the WM Phoenix Open. And I’m all for green and yellow desert themed gear.

But, it can get a little boring, and it’s definitely overplayed. That’s why I’m really moved by how Under Armour is celebrating the WM Phoenix Open this year.

Rather than focus on the desert landscape and the brand colors of the tournament’s long-standing sponsor, UA chose to tell a story around the most important day of the tournament; Moving Day.

That oh-so stressful day where the world’s best players are jockeying for poll position is the perfect theme for the brand whose mission is to “Make Athletes Better”.

The capsule consists of a full range of apparel, accessories and the brand new Phantom Fore (4) golf shoe that’s eerily similar in color to those moving boxes I just used last month to get all of my golf crap from my old place to my new crib.

You can shop the entire Moving Day capsule, including the flagship Phantom Fore shoes now at Under Armour.