How much do the most popular golfers on YouTube make in ad revenue?
I’ve done Grant Horvat and Rick Shiels, so let’s look at perhaps the hottest name in YouTube golf.
These numbers are only my estimations based on publicly available data including view counts, average RPMs and more.
As such, use this info only as that: a rough (but educated) guess as to what Bryson DeChambeau earns in YouTube ad revenue from his channel.
Keep in mind that this estimation doesn’t include any private sponsorship deals or his earnings from LIV Golf.
Understanding RPMs
The first thing to tackle is RPMs: revenue per mile. This number is crucial to estimating what DeChambeau makes per year on YouTube.
Simply put, an RPM is the amount of money a creator makes per 1,000 views, AFTER YouTube takes its cut.
| YouTube Niche/Category | Estimated Average RPM Range |
| Finance & Investing | High-End ($6 – $20+) |
| Make Money Online/Business | High-End ($5 – $18+) |
| Digital Marketing/B2B | High-End ($5 – $15+) |
| Technology/Gadget Reviews | Mid-to-High ($4 – $10+) |
| Educational/Tutorials | Mid-to-High ($3 – $8) |
| Health & Fitness | Mid-Range ($2 – $7) |
| Travel | Mid-Range ($2 – $7) |
| Lifestyle/Vlogs | Mid-to-Low ($1.50 – $4) |
| Cooking/Food | Mid-to-Low ($1 – $3) |
| Gaming | Low-End ($1 – $3) |
| Music/Entertainment/Comedy | Low-End ($0.50 – $2) |
As I did with Grant Horvat and Rich Shiels, we’re going to assume an RPM of $3 for our calculations. This is my best guess as to what a golf YouTuber would be paid for every thousand views.
My estimation
From what I could find, DeChambeau has averaged around 22 million views per month so far this year. With more than 2.5 million subscribers, DeChambeau has a large audience.
Based on our RPM of $3, that averages out to about $66,000 per month in ad revenue which, across the entire year, puts us squarely in the $700,000-800,000 range. That’s a pretty penny for what is effectively a side hustle. DeChambeau signed a four-year, $125-million contract with LIV at its inception, and is reportedly now working on a contract extension that would put even more money in his Reebok-branded pants pocket.
If DeChambeau’s channel continues at this rate, it would take him more than 100 years of YouTube ad revenue to sniff his own career earnings on the golf course.
Even still, it’s a good chunk of change to make playing golf with some of the most famous people in the world a few times per week.
mg
6 months ago
He does not need the money. Perhaps he does it because he enjoys all things golf.