Is Good Good Apparel Any Good?

Good Good, golf’s most popular “boy band”, exploded onto the scene a few years ago with their fun, relatable YouTube videos. And while I enjoy the friendly banter and sometimes mediocre golf (a few of them can really play), the one thing that’s always intrigued me is their business model.

Sure, the group makes money on Youtube … but they really built their brand by selling merch.

We’ve seen this business model a hundred times over. Barstool is probably the most biggest example. Create content, gain a following and push that following to buy your merch.

Good Good is no different. Even after signing a deal with Callaway, Good Good continues to sling their own merch. This had me curious. How good can it really be?

Very rarely do I go to the golf course without seeing a Good Good hat or two. Heck, FSU’s Luke Clanton, who made a remarkable run at the Rocket Mortgage, was wearing a Good Good polo.

As any good journalist does, I secured a bunch of the gear to find out what the fuss is all about. (Yes, it’s such a hardship for me to get new clothes. I put my own well-being on line to bring you the goods. You’re welcome.)

Why it Works

Good Good apparel stands out. It’s different. It’s easy to spot.

That’s why, among other things, it sells.

Who else is leaning this hard into fun prints and vibrant colors? There are a few brands that do this (I’m looking at you, Bad Birdie), but none make it their mission the way that Good Good does.

It works for them. Why? Their target demographic isn’t the 65-year-old who wears baggy pants and FootJoy shoes that are almost as old as me. They’re making gear for the 12- to 25-year-olds who care more about looking cool rather than buying what’s “best.”

This group has been clamoring for a brand to cater to their needs rather than the good ol’ boys of golf. Good Good filled that growing void.

Is it Any Good?

The real question: Are those peculiar polos and quirky quarter zips actually good?

I’m happy to report that the quality is pretty darn good. Good Good’s apparel falls into what I would call the “midrange” price point and it absolutely fits the bill. At $75 per polo and $100 per quarter-zip, I would have no issues paying that price for what I’m getting.

The polos have a great collar and ample stretch. The quarter zips are buttery soft. It’s a lot of the same qualities that made me fall in love with Rhoback gear …. but for around $25 less. Look, I’m not advocating for more $80 polos. We need less expensive golf apparel. But, for the time being, Good Good is charging less than their competition, which is a good thing.

It’s not for everyone. It’s loud, a little obnoxious and far from traditional. But, for a ragtag group of “YouTube” golfers, Good Good makes some good golf apparel.