XXIO 12 Metalwoods: ActivWing and Centripetal Force
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XXIO 12 Metalwoods: ActivWing and Centripetal Force

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XXIO 12 Metalwoods: ActivWing and Centripetal Force

XXIO 12 Metalwoods – Key Takeaways

  • XXIO 12 is designed for the moderate swing-speed demographic.
  • Technology such as ActivWing and Rebound Frame promise target golfers lost yards
  • Driver $699.99, fairways $399.99, hybrids $299.99
  • Available at retail on Feb. 11

To fully appreciate the new XXIO 12 metalwoods lineup, you’ll need to familiarize yourself with two new concepts. One is called ActivWing. The second is known as Centripetal Force.

ActivWing is new because it’s a name XXIO came up with for its new metalwood technology. Centripetal Force isn’t really new as it’s part of Newton’s Second Law but I’ll confess it was new to me.

Admittedly, I didn’t pay much attention in high-school science classes.

XXIO says these two concepts, along with a slew of additional technology, give the new XXIO 12 metalwoods some new punch. As with any XXIO release, there’s a lot to dive into.

XXIO 12 metalwoods

XXIO 12 Metalwoods: Who Are They For?

XXIO is part of the Srixon-Cleveland-XXIO golf empire under the auspices of Dunlop Sports and Sumitomo Rubber Industries (the SRI in Srixon). Launched in 2000, XXIO considers itself the pioneer in ultra-premium lightweight purpose-built clubs for moderate swing-speed golfers. It’s been a popular brand in Asia from the get-go and has found a solid—and growing—market in North America.

“Having a 20-year head start in lightweight technology has been a real plus for us,” says XXIO VP Chuck Thiry. “It has allowed our engineers to focus on incremental improvements and on technologies that best accompany that performance.”

XXIO takes a holistic, grip-to-tip engineering approach. Each club is designed as a stand-alone system, if you will, with every latest Srixon-Cleveland-XXIO technology included. As the name suggests, XXIO 12 is the 12th generation of the standard XXIO lineup and is specifically engineered for golfers with driver swing speeds in the 80 to 90 mph range.

That, friends, is an awful lot of us.

“Most companies utilize one head and suggest it can perform optimally with many different shaft and grip weights,” Thiry tells MyGolfSpy. “That’s the philosophy you’d use if you were trying to fit every player. XXIO clubs are specifically engineered for moderate swing-speed players.”

With the preamble out of the way, let’s get into ActivWing, Sir Isaac Newton and centripetal force.

What Is ActivWing?

When it comes to marketing-driven names for its technology, Srixon-Cleveland-XXIO takes a back seat to no one. While ActivWing sounds like a Marvel Superhero, it’s actually a trapezoidal wedge located on the heel of the new XXIO 12 driver, fairways and hybrids.

XXIO 12 metalwoods

Its job? Stabilize the driver head in the first half of the downswing which, in theory, helps square the face at impact.

“Moderate to slower swing-speed players tend to arrive at the ball with the clubface open,” says Thiry. “With ActivWing, those players saw, on average, a 17-percent tighter impact area on the face and a 23-percent reduction in face-angle variation.”

In short, that little trapezoidal wedge helped the target golfer find the sweet spot with a square clubface. At least, according to XXIO’s own internal testing it does. And how does it do all that? Again, according to XXIO, it has to do with centripetal force.

XXIO 12 Metalwoods

It was at this point I turned to our friends at Google.

Centripetal Force: The Short Version

Centripetal force is the force on a body moving in a circle that points inward toward the point around which an object moves. I didn’t write that. Some Ph.D. you can find on Google did. If it sounds a lot like centrifugal force, it should. For a rotating body, both centripetal and centrifugal forces are in balance. They’re just moving in opposite directions.

From what Google says, Newton’s Second Law of Motion applies.  I thought you should know.

In a golf swing, centrifugal force is created by the mass of the clubhead and the force caused by your motion. It’s pulling the clubhead away from you. Centripetal force is created by the same things, only in reverse since you’re holding onto the skinny end of the stick.

What ActivWing does is use aerodynamic force to keep the head in position and stable during the first half of the downswing. The wing acts as a kind of airfoil to keep the face from opening as you swing the club from high noon to 9 o’clock. After that, you’re on your own. If you chicken-wing it or over-rotate your hands prior to impact, you’re still going to go way left or way right.

“It’s more about face-angle stabilization than it is about aerodynamic boosts,” says Thiry. “Distance and straightness gains come from hitting the ball in the center of the face and the face being squarer to the target.”

XXIO 12 metalwoods

XXIO’s entire being is based on lightweight clubs but to make ActivWing work XXIO had to make its metalwood heads just a tad heavier—up to three grams heavier than XXIO 11. And as you’d expect, there’s a name for this. XXIO calls it Dual Speed Technology.

XXIO 12 and Rebound Frame

We’ve seen Rebound Frame in Srixon and Cleveland drivers as well as in the current generation ultra-lightweight XXIO Prime metalwoods. The Cliff Notes version says it’s Srixon-Cleveland-XXIO’s way of maximizing face flex by creating four separate flex zones.

The first two zones are the thin, flexible titanium cup face with a rigid frame. Think of it as a trampoline connected by springs to its frame. The second two zones include a thin, flexible edge around the cup face backed by the rigid club head body, with internal titanium ribs for reinforcement. Think of this as a second level of springs and a rigid frame for a kind of double trampoline.

The face itself is made from Super TIX® 51AF titanium. Co-developed by Nippon Steel and Sumitomo’s steel division, it’s eight-percent stronger and a tad lighter than commonly used 6-4 titanium. The face is divided into six distinct sections, each with its own variable bulge and roll so, no matter where you hit it, XXIO says the ball will want to go straighter.

All this adds up to, according to XXIO, a 28-percent larger high-COR area for the XXIO 12 driver compared to the XXIO 11 driver. Srixon-Cleveland-XXIO defines a high-COR area as any part of the face with a COR over .800. That doesn’t mean Rebound Frame et al magically turns dead face area into super-hot face area. It simply means a bigger chunk of the face is now at or above .800 COR.

In short, it’s a 28-percent larger sweet area.

Distance-wise, XXIO says XXIO 12 is 3.6 yards longer than XXIO 11, and anywhere from 2.6 to 5.1 yards longer than three unspecified competitors. That’s all according to XXIO’s own in-house testing based on an 85 mph swing speed.

Shafts, Counterweights and Cannons

All the new XXIO 12 drivers, fairway woods and hybrids include ActivWing and Rebound Frame. However, the faces on both the fairways and hybrids are made from HT1770M steel instead of titanium. As with the drivers, each features a larger high COR area: 31-percent larger in the fairways, 13-percent higher in the hybrids.

Since XXIO designs each club as a self-contained system, there is no custom fitting. It’s a one-size-fits many-if-not-most approach, featuring XXIO’s proprietary MP-1200 shaft. The MP-1200 is made by sister company Miyazaki, using TORAYCA® T1100G carbon fiber with an intimidating sounding NANOALLOY® resin technology. The combination produces a shaft that’s strong and stable while remaining extremely light.

“There’s a real benefit to owning your own shaft company,” says Thiry. “(Miyazaki’s) No. 1 priority is engineering shafts that work perfectly with XXIO heads for the moderate swing speed player. It’s one of the most important reasons why a XXIO club performs the way it does.”

The full XXIO 12 metalwood line features Weight Plus, a counterweight installed in the butt end of the shaft. Weight Plus puts more mass behind your hands to help make the club easier to swing. Another legacy technology for XXIO fairways and hybrids is the Cannon Sole. It’s a weight pad in the sole that from the side actually looks a little like a cannon. It works in conjunction with a lightweight crown to shift the center of gravity to where XXIO wants it while also improving face flex.

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XXIO 12 Metalwood Specs

As mentioned, the XXIO MP-1200 shaft is the only shaft choice for the entire XXIO metalwood lineup. For drivers, the S-flex weighs 41 grams and the R-flex is 36 grams. They’re available in 9.5-, 10.5- and 11.5-degree non-adjustable models for righties. The 10.5 driver is available for lefties. Fairway woods come in five lofts, with the 3-, 5- and 7-woods available for both lefties and righties while the 4- and 9-woods come in right-handed only.

The 4- and 5-hybrid come in left- and right-handed models while an 18-degree 3-hybrid and a 26-degree 6-hybrid are for righties only.

XXIO 12 metalwoods

Women’s clubs make up roughly 40 percent of XXIO’s business so it takes the women’s game seriously. At least the right-handed women’s game. There are no options for left-handed women. The overall technology is the same but each clubhead is engineered specifically for moderate swing-speed women. The head, shafts and grips are lighter and each club has a little more loft to help get the ball in the air.

XXIO is also experimenting with three XXIO 12 women’s packaged sets. There are two 10-piece sets—one in the standard light blue, the other a magenta-tone called Bordeaux. The 11-piece set comes in blue only.

Each set comes with metalwoods, irons and wedges, along with a XXIO cart bag. Putters are extra. The set will retail at $2,999.99. If it’s successful, it’s very likely XXIO will come out with a similar men’s set in the future.

XXIO12 metalwoods

Price and Availability

XXIO is unabashedly premium priced. But compared to competitors such as Beres or Callaway’s Epic Star MAX line, it’s a relative bargain. The XXIO 12 drivers are priced at $699.99, the fairway woods at $399.99 and hybrids at $299.99.

Are there less expensive options for the moderate swing-speed player? Of course. There are also more expensive and, in some cases, waayyyyy more expensive options. Conventional wisdom says golfers can’t buy a better game so these ultra-premium brands are nonsense. We put that question to Thiry and he came back with an answer that may surprise you.

“The answer is a resounding yes. Our targeted moderate swing-speed can indeed buy a better game. I believe we’ve proven that. There are no other manufacturers specifically engineering products for moderate swing-speed players. We do it from the ground up.

“If you’re only focused on one segment of the market, you can in fact create a better mousetrap. Where manufacturers fail is when they create one head and then tell you that any shaft can work in that head. That is completely illogical.”

In reality, neither XXIO nor any other club will magically fix your swing. But XXIO is pretty confident in its track record and firmly believes that, in the hands of the target golfer, its clubs will help that golfer play better with the game he or she has.

There’s a difference.

XXIO 12 metalwoods will be available starting Feb. 11. For more information, visit the XXIO website.

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John Barba

John Barba

John Barba

John is an aging, yet avid golfer, writer, 6-point-something handicapper living back home in New England after a 22-year exile in Minnesota. He loves telling stories, writing about golf and golf travel, and enjoys classic golf equipment. “The only thing a golfer needs is more daylight.” - BenHogan

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      Graham

      1 year ago

      I have both an XXIO Driver and 3 Wood, the 3 wood is simply sensational however the opposite is true of the driver which I just cannot hit with any confidence and even I occasionally do strike the ball well with it I achieve less distance than if I had hit the 3 Wood which regularly gives me approx. 200m.

      Reply

      Jay Vincent

      2 years ago

      I fully appreciate why these clubs are being made, and who they’re made for. They are not being made for altruistic and compassionate reasons, they are designed, manufactured and marketed to a niche golfer, that will ultimately bring profit. I am not their demographic, but I certainly know people who fall into that range, and they would certainly benefit from these clubs, and any other club that will make this game a little less daunting and frustrating.

      I want my friends to love the game as much as I do, because they’re fun people and I cherish my time with them — and if they loved golf as much as I do, that would give me even more time with them in a beautiful setting outdoors and they could enjoy my golfing friends who I also cherish, admire and appreciate. But first, they have to want to play and experience some kind of success and improvement, otherwise that experiment ends quickly, and they’ve got a set of rotting clubs in the basement.

      My non-golfng friends see the multiple golf bags, my collection of putters in the custom wall rack, the various iron sets, starting from 100 year old hickory shafted clubs, to 1930s/40s early steel, pyratone-shaft irons, to mid century Hogan blades, 1980s Ping Eye 2’s, right up to the Titleist 620 MBs and PXG irons with MMT shafts. I have matching drivers, fairway woods and hybrids, for those eras, and they wonder what it’s all about. Should they want to take up the game, I want to give them every advantage possible so that they could make clean, consistent contact with the ball, but if they don’t the clubs don’t punish them for it, and perhaps they can experience the joys of this wonderful game with me. They won’t be swinging the stiff shafted 105 gram shafted blades that I love. They won’t be hitting my 18 and 22 degree utility irons and they certainly won’t appreciate my $450 driver shafts — but what the ultralight, more forgiving golf clubs/shafts (such as the XXIO) will do for them is give them the ability to get around the course with a minimal amount of frustration and anxiety, and may give them enough consistency and confidence to swing more freely and experience the pleasure of striking a ball and watching it fly — and if that happens, they just might want to come back out and play with me, again and again.

      My course had a demo day, XXIO was there, so I gave them a go, just to see what they were all about. As soon as I picked them up, and set them at address, I knew they were not for me. I am not their demographic. The irons were too light, too corrective, with too much offset, large top lines and oversized soles. The drivers and fairway woods, were also too light for me, with closed club face, and made a fade difficult, but I could see how they would suit a person with less strength or skill, and if I was getting one of my friends started, who was not as strong or athletic, I’d probably have them put these into the line up for a fitting.

      BTW — Can we give up this notion that golf clubs are getting to be too expensive, please? For example, how far does a $100 go at the grocery store these days? I can remember back to the 60s when my parents were buying food for a party, we had two full shopping carts, and the total came to $100, which was astounding enough to make the cashiers and managers swoon. If I’m at Whole Foods, I’ll maybe get a bag of groceries for that same amount.. Fill my gas tank – $63. Single semester at a private school – $15,000 -.$20,000, double for a school year. We had 50 cent drafts when I was in college, the average cost now is ~ $5.00, my pint of Guinness the other night was $7.50. It’s all relative. They didn’t used to take $50 and $100 bills at many shops just a few years ago, now you never see those signs.

      Golf is a game for the wealthy — we are the wealthiest nation on the planet, and that means we can take a day off and go play golf, and in my case, I can take a few days off to play, each week. How many people on this planet get to do that? So yes, $600 may seem steep relative to the average $500 for a new driver, or $250 for last seasons used driver, but to someone who flies in a private jet, and is driven in a Bentley, it’s nothing — but to a villager in Guatemala…well, they would most likely say, “what’s a golf club?” — they couldn’t buy a sleeve of two-piece, overrun, golf balls. Being born an American citizen has it’s privileges.

      Life is full of choices, and aren’t we fortunate to have so many in this game, from the cheapest $20 used putter to a $5000 Beres driver — I’m glad there are so many toys I can try and choose from. Then again, I pull out my set of seven clubs — the restored 100 year old, hickory shafted persimmon woods and hand forged irons, with some barely perceptible, hand-punched “grooves” take them out to the course and shoot par — ridiculous. The essence of the game has not changed in 100 years, and it doesn’t matter how much more playable, responsive, adjustable, forgiving a club is, if you haven’t got a reliable and half-decent swing. This is a tough and challenging game, and I say play the clubs that are most suited to your game that you can afford, or in some cases, that you can’t afford, but purchase anyway. Hey, this is America, that’s why we have credit cards.

      Mind if I play through? Thank you. Have fun. See you at the 19th.

      Reply

      Mike

      2 years ago

      Nice detailed review. But OK, so they say 5 yds more than the OEM drivers. Assuming I can get $200 for my current driver, that’s $500 (or $100 per yd gained) I have to spend to get this one. If I was flush w/ cash, ok. But in my real world, probably not. Seems golf clubs today are becoming choices involving lots of money & fairly minimal gains.

      Reply

      john flaherty

      2 years ago

      The gains will vary greatly based on the golfer. Some of our senior players have picked up substantially more than 5 yards. Also, they don’t see the dropoff in yardage when they miss the center of the face like they do with other drivers. The biggest advantage we see with these clubs is consistency and the ability to hit the higher and straighter. It’s not always about distance..

      Reply

      WiTerp50

      2 years ago

      I’m LH and fit the demographic. I don’t care about the hype or look. I do care about performance and I can’t find a trial location.
      My other pet peeve is the limited LH options. One thing for lines geared to retail. Charging premium prices – how can they use economics to not offer a full line? PXG 0211 and Ping offer far more. Scotty incurs my wrath. Odyssey in the price range does offer.

      Reply

      THOMAS

      2 years ago

      To be in business a company must sell
      Do wh at ever it takes to compete and sell.
      It used to be sales personnel were highly regarded
      Today, its marketing creating a new magical vocabulary

      Reply

      Jose Pan

      2 years ago

      2022 is starting rally hot…
      Your information about drivers of Callaway , Taylor. and now XXI0 show it.
      I find surprising all the marketing and image efforts based on real technical developments is recognised by the brands that it will only mean 3./ 5 yards gains….

      Reply

      dr. bloor

      2 years ago

      The yardage gain in and of itself isn’t huge–CT limits are what they are–but only a small piece of the market is buying new XXIO drivers on a year-over-year basis.

      As the article makes clear, though, big part of XXIO’s tech and marketing focus more on expanding the sweet spot and squaring the club up more consistently, i.e., working toward getting the best distance more consistently. That’s at least as valuable for old hackers like myself.

      Reply

      Greg Woodward

      2 years ago

      From what I have seen, almost all of the testing of these clubs comes to the public as part of testing of all clubs of a certain type; driver, three wood, irons, etc. That is not the point of these clubs. They are not competing for test scores with the mainstream club market. Sure, an Epic driver will go further than the XXIO driver, but the point is this: which driver goes further and straighter for the intended user, a moderate swing speed golfer? If you can swing an Epic driver to get more distance, great, buy one, if that is your goal. But, and this IS the point, if you can swing a XXIO driver to get more distance and perhaps a straighter flight, than the Epic model, then the XXIO is available for purchase. Of course, you may need a second mortgage to do so!

      I play a full set of XXIO Prime clubs; driver, 3,5,7 woods, 5,6 hybrids, 7 Iron through SW. I also have a full set of new and very impressive and immensely fun Halo Launcher irons, a set of beautiful Mizuno MP 33 blades, a M4 driver from Taylormade, and a full bag of Titleist clubs that I have amassed over three decades of golfing. At the time of purchase, I tested and loved all of them. Alas, time marches on and hours of comparison testing on the range confirms what I believed to be true when I tried the XXIO’s. These clubs feel like cheating! They get more airtime, fly straighter, and go further than all my other clubs, AT THIS POINT IN MY LIFE. What’s wrong with that?!

      Reply

      Robin

      2 years ago

      I’m a redhead stepchild.I stopped reading after that.
      It’s a tough upbringing, always getting into fight for being teased about being a redhead.
      After high school I joined the marines. They had boxing back then, they them called smokers.
      The drill instructor ask if anyone ever boxed before? So I raised my hand, even though I never boxed before.
      I fought a experience boxer from Michigan golden glove champion.
      I beat him in a tough fight by a split decision.
      I ended up boxing a lot in the corps and after when I got out
      Now I suffer from Ctes I’m basically punch drunk now.
      All from being teased .

      Reply

      Paul

      2 years ago

      This club is a great club for sure and I certainly do want one. But why all marketing BS? Not from the writer but all the golf companies. ActivWing? Trapezoids? Nanoalloys? Centripetal? Sound like a marketing technique from Callaway. After four decades of research the companies are saying the answer has always been women’s flex. But big words and made up names equal big dollars.

      Reply

      Nick

      2 years ago

      The “sweet spot” is another marketing name for the center of percussion. It is a single point and the location depends upon the structure of the entire club head. Controlling the Moment of Inertia of the club head can minimize the results of miss hits away from the center of percussion but the sweet spot never moves or gets “larger”. 28 percent, no way….

      Reply

      Rob

      2 years ago

      The golf companies know that not many people are as educated as yourself. That is how they get away with all of their BS.

      Reply

      Art

      2 years ago

      There was no claim of an increase in area of the sweet spot. Try again.

      Reply

      Alan

      2 years ago

      “In short, it’s a 28-percent larger sweet area.”

      Len Nosal

      2 years ago

      Centrifugal and centripetal forces are ficticious forces, i.e. they don’t really exist. Explaining the golf swing in these terms is counterproductive to an accurate understanding of what is taking place. Swing a weight in a circle on a string and at some point cut the string… the weight will not fly off along a path perpendicular to the circle. It will follow a path on a tangent to the circle, which is the direction of the only true force on the weight at the moment the string is cut.

      Reply

      John Barba

      2 years ago

      Well that didn’t take long. ;-)

      How ’bout we don’t cut the string? What happens then?

      https://physics.info/centripetal/

      Reply

      Jimmy

      2 years ago

      It wraps around you like nunchuks and hits you over the head with reduced velocity from the tightening circle which causes the rock to loose impact damage thus leaving you wondering why you just didn’t use the “see it, hit it” technique. LMAO

      Gip

      2 years ago

      Explaining the golf swing with a string, stone and scissors is the greatest work of fiction I have read all year.

      Reply

      Lou

      2 years ago

      XXIO Drivers have never done well in MGS ratings, yet, golfers who play them swear by the results. In my case, I use all the XXIO fairway woods as well as the Driver. What I like best is the ball flight. Old goats like me don’t have the club speed anymore to hit high, soaring shots but XXIO’s seem to alleviate some of those issues. XXIO’s website quotes a price of $699.99 ($700) for the driver and that’s a lot of money. But, they do have a point in that their clubs are very, very good.

      Reply

      Len

      2 years ago

      If their clubs are very, very good, why don’t they test better? I tend to rely on test data more than anecdotal statements. In any case, $700 for a driver is absurd unless it swings itself, imho. Such high priced clubs serve to perpetuate the perception of golf as a sport of the wealthy.

      Reply

      dr. bloor

      2 years ago

      The better question is why XXIO would provide MGS clubs gratis for heads-up testing.

      Comb through the swing speeds and more tellingly the distances attained by MGS testers (for any club, not just drivers). Most are so far removed from XXIO’s target demographic. that they’re doomed to failure (relative to other clubs in the test).

      Bubba Joe C

      2 years ago

      I’m their target market: 88mph driver speed. 5 hdcp. But, I’m too poor for these club offerings ????

      Reply

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