PUMA Golf announced a new apparel collection today to celebrate the Open Championship. The limited-edition capsule was designed in junction with Liberty of London, a world-renowned fashion house in London.
The designs and unique artwork pay homage to the rich history and tradition of golf and will launch in conjunction with the Open Championship at Royal Liverpool.
Here’s what you need to know about the PUMA Golf x LIBERTY collection.
Release Details
- Available now at PUMA Golf
- Full range of apparel and accessories for men and women
- 11 items in all, ranging from $30 to $170
Inspired by Art, Adapted for Performance
Liberty of London has a rich history of tasteful fashion and art. They have created luxury homeware and clothing since Arthur Liberty founded his namesake company in 1875. Now, nearly 150 years later, Liberty of London is bringing their flare and design prowess to a performance-ready apparel collection created by PUMA Golf.
“This collection is where golf meets art and fashion,” said Mike Diaz, Marketing Director, PUMA Golf. “It’s a true fresh take on casual-lux, which mirrors the nature of the Open Championship. This is a prestigious showcase for course-ready elegance with authenticity to the host city, London.”
When PUMA Golf throws around descriptors like “course-ready elegance” and “casual luxury”, they mean it. Let’s dive a little deeper into some of the storied designs that Liberty is bringing to the table.
Fashionable Flora
Liberty of London has a host of floral designs, making it an easy choice for the PUMA Golf x LIBERTY Collection. PUMA is no stranger to vibrant, unique and eye-catching designs. If their partnership with Palm Tree Crew is any indicator of PUMA’s design preference, bold is always better.
While Liberty’s floral and paisley designs are definitely bold, a more appropriate adjective might be “elegant.” The flora artwork can be seen throughout the collection with some items taking an “all-over” approach while others use it in a less assertive way.
Kinetic Art
All art is meant to be enjoyed. But not all art is meant to be worn. The PUMA Golf x LIBERTY collection is the embodiment of functional, fashionable art that serves a distinct purpose: golf wear.
The intricate designs, unique patterns and storytelling details give the limited-edition capsule a reverent yet ravishing feel that deserves to be worn and enjoyed.
PUMA Golf x LIBERTY Collection: Available Now
Celebrating the Open Championship in style has never been more fun or fashionable. As a company that seemingly loves to “break the mold”, PUMA Golf has definitely done it again.
Mike
10 months ago
I respect to work done on the article but of absolutely zero interest to me.